Instagram for Higher Education: How to Increase Engagement with Potential Students

BY: Christopher Tashjian August 26, 2018

Want to learn about Facebook’s vast set of tools and get insights and tips for acquisition, retention, and beyond? Watch: Using Facebook to Improve the Student Journey with Jennifer Garrett, Head of Industry for Education at ... Read More

Carol Aslanian to Lead the American Council on Education’s SARA Discussion on August 24th

BY: Christopher Tashjian August 22, 2018

Washington, D.C. August 24, 2018 The typical college student is no longer an 18-year-old fresh out of high school who enrolls full time and lives on campus. Today’s college students are largely post-traditional – those ... Read More

Three Ways Technology Has Changed Enrollment Management

BY: Christopher Tashjian August 21, 2018

First Encounter is Likely to Be Mobile Prospective students interact with your institution digitally long before they step foot on your physical campus. It’s also very likely students will visit your site from a mobile ... Read More

[Webinar On Demand] Using Facebook to Improve the Student Journey

BY: Christopher Tashjian August 16, 2018

What’s the webinar about? Presented by Jennifer Garrett, you will learn strategies using Facebook’s wide range of tools to further engage prospective students, current students, and alumni with your brand. This webinar isn’t just for ... Read More

How to Pick the Best Higher Education Marketing Company

BY: Emma Rose August 13, 2018

How much experience do they have in marketing higher education? Higher education is a booming market with a projected compound annual growth rate of more than 4.5 percent (source) over the next eight years. That ... Read More

Assessing Your Enrollment Marketing Strategy

BY: Christopher Tashjian August 13, 2018

Once you’ve created your enrollment marketing strategy and start implementing it, don’t lose sight of the bigger picture. Whether you revisit your strategy on an annual basis, or even more frequently, it’s a smart idea ... Read More

Meet the Team: Brian Klovert, Account Manager

BY: Christopher Tashjian August 13, 2018

Part two of our ongoing “Meet the Team” series, I interviewed Brian Klovert, he is an Account Manager on our Enrollment Management Services team in Hoboken, NJ. These quick Q & A’s with the people that ... Read More

Creating a Year-Round Social Media Strategy for Higher Education

BY: Christopher Tashjian August 6, 2018

The 2017 Social Admissions Report, 63% of students use social media to research a college they are interested in and 60% have followed or liked a college they are considering (source). Want to learn about ... Read More

Meet the Team: Chris Gilmore, Vice President of Enrollment Management & Contact Center Operations

BY: Christopher Tashjian July 30, 2018

As part of an ongoing series, we are providing an inside look at the the EducationDynamics team.  These quick Q & A’s with the people that make sure our client campaigns are successful will shed ... Read More

How to Create Higher Education Pay-Per-Click Campaigns That Work

BY: Christopher Tashjian July 26, 2018

Pay-per-click advertising can be a fantastic tool for marketers to get your message in front of a potential students. Higher education pay-per-click marketing can also be a great way to spend a lot of money ... Read More

Design a Great Phone Campaign for Your Enrollment Management Strategy

BY: Christopher Tashjian July 17, 2018

Are you considering a calling campaign as part of your enrollment management strategy? Compared to high-tech social media and email marketing, phone calls seems a little old-fashioned. But the truth is there’s enormous opportunity in ... Read More

Does Your Admissions Team Need a Blog?

BY: Christopher Tashjian July 12, 2018

Do prospective students look at an admissions blog? If your Admissions Department doesn’t have a blog yet, it might seem like a huge undertaking. While publishing regular content is an investment in resources, the payback ... Read More

Email Marketing for Higher Education – The Good, Bad, and the Ugly

BY: Christopher Tashjian July 9, 2018

This article will look at the advantages and disadvantages of email marketing for higher education. Targeted emails are the backbone of many higher education marketing and enrollment plans. They start with a list of potential ... Read More

What Colleges Need to Know about Google’s Latest Chrome Update

BY: Christopher Tashjian July 3, 2018

Arguably the most important thing a prospective student looks for when searching for a college is a relationship built on trust. They are entering a contract with your institution to learn and better themselves. All ... Read More

How Third-Party Contact Centers Deliver Enrollment Results

BY: Christopher Tashjian July 2, 2018

Student recruitment has become ultra competitive in recent years due to increased availability and quality of education in the market. More than ever, efficiently contacting prospective students generated from your marketing activities is an essential ... Read More

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