Eddy Blog:
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Stop Marketing to Yesterday’s Students: A New Era for Higher Ed 

Higher education marketing is evolving fast—and many institutions are falling behind. As student behaviors shift, AI accelerates change and budgets tighten, outdated strategies no longer deliver results. Learn the key changes reshaping the student journey and the strategies institutions need to stay competitive.

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The latest news from EDDY

Stop Marketing to Yesterday’s Students: A New Era for Higher Ed 

Stop Marketing to Yesterday’s Students: A New Era for Higher Ed 

Higher education marketing is evolving fast—and many institutions are falling behind. As student behaviors shift, AI accelerates change and budgets tighten, outdated strategies no longer deliver results. Learn the key changes reshaping the student journey and the strategies institutions need to stay competitive.

READ NOW

Unlocking Generative Engine Optimization (GEO): What Marketers Must Do to Stay Ahead

Unlocking Generative Engine Optimization (GEO): What Marketers Must Do to Stay Ahead

Generative Engine Optimization (GEO) is transforming higher education marketing by enabling data-driven personalization and dynamic engagement, both essential for connecting with the Modern Learner. Learn how your institution can leverage GEO to not only stay ahead but lead the way in this new digital landscape.

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The Enrollment Cliff Is Here and Now What?  

The Enrollment Cliff Is Here and Now What?  

Explore the far-reaching impact of the Enrollment Cliff and what it means for the future of higher education. Learn how institutions can adapt, innovate, and transform this challenge into an opportunity to better serve the evolving needs of the Modern Learner.

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Introducing the InsightsEDU Echo Webinar Series

Introducing the InsightsEDU Echo Webinar Series

Discover expert insights from InsightsEDU 2025 with the InsightsEDU Echo Webinar Series — a collection of impactful sessions designed to enhance your higher education marketing, recruitment, and enrollment strategies. Join us throughout March and April to gain practical takeaways from industry leaders

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Upcoming Higher Education Conferences to Put on Your Radar

Upcoming Higher Education Conferences to Put on Your Radar

We’ve put together a list of higher education conferences that we think are worth considering in 2025. Check out our top picks!

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Modern Learners, Modern Strategies: The New Rules of Engagement

Modern Learners, Modern Strategies: The New Rules of Engagement

Discover the evolving needs of Modern Learners with insights from our 2025 Engaging the Modern Learner Report. Uncover key shifts to refine enrollment strategies and create more personalized experiences.

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