Texting in the Recruitment Process – What You Need to Know to Get Started

BY: Emma Rose October 8, 2020

What if you could increase prospective student conversions by up to 300 percent? Research says texting could do just that. Read More

Recruiting and Retaining First Generation, Post-traditional Students

BY: Emma Rose October 1, 2020

Recruiting and retaining first-generation post-traditional students is one way that institutions can keep reaching enrollment goals even as the number of traditional students declines. Read More

Beyond Benchmarks 2020 – The New State of Higher Education

BY: Nicole Hagel September 24, 2020

At the start of 2020, no one could have predicted the impact of COVID-19. In just a few months, it has pushed higher education online, altered the trajectory of the labor market and forced institutions ... Read More

OTT Marketing Best Practices for Higher Education

BY: Lora Polich September 15, 2020

OTT advertising can be a valuable asset to a marketing strategy. Lora Polich, the Director of Awareness Marketing for EducationDynamics, discusses OTT marketing best practices. Read More

Ready to go Over the Top? Explaining OTT Marketing for Higher Ed

BY: Emma Rose August 26, 2020

OTT ad placements are the hot marketing opportunity everyone is talking about. But what exactly are they talking about? Take a look at what OTT is and how it can help you reach more prospective students. Read More

Aligning Marketing, Recruitment, and Academic Experiences

BY: Emma Rose August 13, 2020

Higher education marketing message should match with recruitment processes and program realities. Align marketing and recruitment with the real program to deliver real results. Read More

Partnering with Business and Industry

BY: Emma Rose June 22, 2020

Achieving alignment between education and business is an urgent challenge for institutions. When students can see how programs align with their career goals, they are more likely to pursue an education. Read More

Build Stronger Relationships Through Training

BY: Emma Rose April 16, 2020

In a competitive higher education market, properly trained enrollment counselors can have a significant impact on your enrollments. Students expect counselors to help them choose the right education opportunities and to help them understand the ... Read More

The Value of Talking Money

BY: Emma Rose March 30, 2020

Earning a college degree is a huge investment. College tuition and related costs loom large in the minds of your potential students. When you bring pricing into the conversation early, you confirm that you understand ... Read More

COVID-19 and Our Commitment to the Community

BY: Bruce Douglas March 20, 2020

A Message from Bruce Douglas, CEO of EducationDynamics We understand that COVID-19 is materially changing every aspect of our lives. Those of us in the higher education community have been grappling with these changes for ... Read More

Google Takes Us on a Paid Search Roller Coaster with Recent Core Update

BY: Sarah Russell February 28, 2020

Several weeks ago, Google rolled out an algorithm update dubbed the “January 2020 Core Update.” This update drove some volatility within organic rankings, rich snippets, and more across a wide range of industries; the metaphorical ... Read More

EducationDynamics Announces the Acquisition of Key Assets of Thruline Marketing

BY: Eric McGee December 2, 2019

EducationDynamics, a leader in higher education marketing and enrollment management services, announces the acquisition of key assets of Thruline Marketing. EducationDynamics has acquired Thruline Marketing’s agency-of-record business, which provides paid digital marketing, traditional marketing, and ... Read More

Improve Faculty Development to Grow Enrollments and Graduation

BY: Emma Rose September 19, 2019

To get better at something, you need to work at it. That principle is as true for your institution’s faculty as it is for the students they instruct. A thoughtful, yet flexible faculty development strategy ... Read More

How to Secure Faculty Buy-In for Your Initiatives

BY: Emma Rose March 28, 2019

When you introduce a new initiative, whether it’s related to outcomes, technology, or infrastructure, faculty members may balk. If you’re struggling to get faculty buy-in, you might think it would be better to just push ... Read More

Optimize Facebook Ads for Better Higher Ed Marketing

BY: Jarad Petroske February 28, 2019

Have you ever boosted a Facebook post only to be let down by the results? You found your audience, had great ad creative, set aside a reasonable budget, but the ad still under-performed. For too ... Read More

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