Google Takes Us on a Paid Search Roller Coaster with Recent Core Update

BY: Sarah Russell February 28, 2020

Several weeks ago, Google rolled out an algorithm update dubbed the “January 2020 Core Update.” This update drove some volatility within organic rankings, rich snippets, and more across a wide range of industries; the metaphorical ... Read More

Unbundled Education Isn’t Here to Kill Your Degree Program.

BY: Emma Rose January 28, 2020

Living In a World With Choices. Unbundled education – The concept has circulated in higher education for over a decade. Some colleges and universities have tried to hide from it. Others have attempted to face ... Read More

EducationDynamics Announces the Acquisition of Key Assets of Thruline Marketing

BY: Eric McGee December 2, 2019

EducationDynamics, a leader in higher education marketing and enrollment management services, announces the acquisition of key assets of Thruline Marketing. EducationDynamics has acquired Thruline Marketing’s agency-of-record business, which provides paid digital marketing, traditional marketing, and ... Read More

Improve Faculty Development to Grow Enrollments and Graduation

BY: Emma Rose September 19, 2019

To get better at something, you need to work at it. That principle is as true for your institution’s faculty as it is for the students they instruct. A thoughtful, yet flexible faculty development strategy ... Read More

How to Secure Faculty Buy-In for Your Initiatives

BY: Emma Rose March 28, 2019

When you introduce a new initiative, whether it’s related to outcomes, technology, or infrastructure, faculty members may balk. If you’re struggling to get faculty buy-in, you might think it would be better to just push ... Read More

Optimize Facebook Ads for Better Higher Ed Marketing

BY: Jarad Petroske February 28, 2019

Have you ever boosted a Facebook post only to be let down by the results? You found your audience, had great ad creative, set aside a reasonable budget, but the ad still under-performed. For too ... Read More

Higher Ed Recruiting Opportunities on Snapchat, Pinterest, and LinkedIn

BY: Jarad Petroske October 1, 2018

Pew Research Center, YouTube, Facebook, and Instagram continue to occupy the top three spots for American’s social media use. But what about those ranking further down the list? Twenty-nine percent of all Americans report using ... Read More

How to Make your College Irresistible on Social Media

BY: Emma Rose September 24, 2018

On social, you’re not intruding on students when they’re reading an article or watching a funny video. Instead, they come looking for you. As a result, your messages feel helpful instead of pushy or “salesy” ... Read More

Which Factors are College Students Considering When Searching Online Programs? – Part 1

BY: Christopher Tashjian May 17, 2018

Download the free 2017 Online College Students report from Aslanian Market Research. They’re Looking at Costs First When a student is choosing a traditional classroom-based school they’re typically looking at two main factors when applying: ... Read More

4 Top Questions about Contact Strategies for Higher Education Prospects – Part 1

BY: Chris Gilmore May 9, 2018

Missed our webinar on higher education contact strategy – or do you want to see it again? View it here now! Post-webinar, our audience asked lots of thought-provoking questions about contact strategy. Now, we give ... Read More

What Makes for a Killer Enrollment Contact Strategy?

BY: Chris Gilmore April 2, 2018

The most crucial step to reach and capture student attention lies in your contact strategy. In fact, setting the tone for your relationships with potential students throughout the enrollment lifecycle lends itself to how they ... Read More