Building Your Digital Marketing Portfolio: Paid Search (PPC)

BY: Chris Mahoney April 10, 2018

This post is Part 1 of our series on “Building a Digital Marketing Portfolio for Enrollment Growth.” Want more info on higher education PPC marketing? Michael Flores, CMO of EducationDynamics has detailed all you need ... Read More

Building a Digital Marketing Strategy to Attract Post-Traditional Students

BY: Bruce Douglas April 9, 2018

This post was originally published on September 26th, 2017. When you picture today’s quintessential college student, what do you see? Is it someone straight out of high school, lounging around on an idyllic college campus ... Read More

Don’t Let the Masters Tournament Take Over Your PPC Campaigns this Weekend!

BY: Christopher Tashjian April 4, 2018

Are you using Google AdWords or Bing to market your master’s degrees in business or leadership? If so, read on from here. This is really low-hanging fruit to improve your PPC campaigns! We often get ... Read More

What Makes for a Killer Enrollment Contact Strategy?

BY: Chris Gilmore April 2, 2018

The most crucial step to reach and capture student attention lies in your contact strategy. In fact, setting the tone for your relationships with potential students throughout the enrollment lifecycle lends itself to how they ... Read More

4 Things to Expect at CALEM 2018

BY: Christopher Tashjian March 19, 2018

The 2018 Conference on Adult Learner Enrollment Management will be hosted in the heart of downtown New Orleans, LA at the JW Marriot Hotel. The conference begins promptly at 8:30 am on Tuesday, March 27th and ends ... Read More

5 Steps to Managing Your Enrollment Funnel – Step 2

BY: Jodi Ashbrook February 20, 2018

Step 2: Attract and Connect, Using Creative Ways to Engage Your Prospective Student Identifying prospective students who are the ideal match for your institution is only part of the challenge in driving enrollment. Perhaps the ... Read More

Developing a Contact Strategy for Higher Education Student Enrollment

BY: Chris Gilmore February 14, 2018

Download the free “Developing Your Contact Strategy” webinar presented by Chris Gilmore, VP of Enrollment Management & Contact Center Operations. A lot goes into convincing a prospective student to visit your institution’s website—let alone inquire ... Read More

Five Steps to Finding Your Key Marketing Metrics

BY: Jill Kapinus January 12, 2018

So how can you figure out which metrics are worth measuring? For starters, check out our five-step plan, below. You can also Download the Free eBook: Which Marketing Metrics Matter? 1. Determine Your Desired Outcome ... Read More

Importance of Lead Verification in Higher Ed

BY: Chris Gilmore December 20, 2017

Why Verify Leads? Verifying prospective student inquiries, and making the most of every opportunity, is critical to staying competitive in the online education arena. In part, this is because online students are changing how they ... Read More

Fee for Service Solutions in Online Learning

BY: Greg Clayton November 2, 2017

What is Fee for Service? Exactly what it says on the title. In fee for service, often abbreviated FFS, you typically pay up front, usually on a monthly basis, for an agreed-upon service. With respect ... Read More

3 Tips to Boost Your Higher Ed Digital Marketing Strategy

BY: Greg Clayton October 24, 2017

building a digital marketing strategy for higher education to help you get started.) But what if you could be even more successful? Whether you’re falling short of your targets, or just want to take your ... Read More

Seven Tips for Avoiding Shady Partners and Vendors

BY: Christopher Tashjian September 28, 2017

As a higher education marketing pro, you certainly have been approached by tons of “partners” out there looking to sell you their services. I am sure you are also familiar with how important affiliate and ... Read More

Why do you (and your higher education marketing agency) still need to seek direct relationships with publishers?

BY: Christopher Tashjian September 14, 2017

The short answer is: you’re going to beat your competition to high intent prospects that you won’t find on the “traditional” ad networks like Google, Bing, and Facebook. Approaching publishers that attract your audience is ... Read More

The Essentials of Pay-Per-Click Marketing in Higher Ed – Part Five: Keep Your Eye on the Prize

BY: Michael Flores August 4, 2017

If you’d like to learn more about how EducationDynamics manages our schools’ marketing campaigns, download the recent webinar Managing Your Digital Marketing Portfolio: Optimizing Your Marketing Mix for Enrollment Growth. Our Pay Per Click Marketing ... Read More

The Essentials of Pay-Per-Click Marketing in Higher Ed – Part Four: Leverage Rising CPCs

BY: Michael Flores August 3, 2017

If you’d like to learn more about how EducationDynamics manages our schools’ marketing campaigns, download the recent webinar Managing Your Digital Marketing Portfolio: Optimizing Your Marketing Mix for Enrollment Growth. Our Pay Per Click Marketing ... Read More

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