Blog
COVID-19 and Our Commitment to the Community
A Message from Bruce Douglas, CEO of EducationDynamics We understand that COVID-19 is materially changing every aspect of our lives. Those of us in the higher education community have been grappling with these changes for ... Read More
Google Takes Us on a Paid Search Roller Coaster with Recent Core Update
Several weeks ago, Google rolled out an algorithm update dubbed the “January 2020 Core Update.” This update drove some volatility within organic rankings, rich snippets, and more across a wide range of industries; the metaphorical ... Read More
Unbundled Education Isn’t Here to Kill Your Degree Program.
Living In a World With Choices. Unbundled education – The concept has circulated in higher education for over a decade. Some colleges and universities have tried to hide from it. Others have attempted to face ... Read More
EducationDynamics Announces the Acquisition of Key Assets of Thruline Marketing
EducationDynamics, a leader in higher education marketing and enrollment management services, announces the acquisition of key assets of Thruline Marketing. EducationDynamics has acquired Thruline Marketing’s agency-of-record business, which provides paid digital marketing, traditional marketing, and ... Read More
Improve Faculty Development to Grow Enrollments and Graduation
To get better at something, you need to work at it. That principle is as true for your institution’s faculty as it is for the students they instruct. A thoughtful, yet flexible faculty development strategy ... Read More
How to Secure Faculty Buy-In for Your Initiatives
When you introduce a new initiative, whether it’s related to outcomes, technology, or infrastructure, faculty members may balk. If you’re struggling to get faculty buy-in, you might think it would be better to just push ... Read More
Optimize Facebook Ads for Better Higher Ed Marketing
Have you ever boosted a Facebook post only to be let down by the results? You found your audience, had great ad creative, set aside a reasonable budget, but the ad still under-performed. For too ... Read More
Higher Ed Recruiting Opportunities on Snapchat, Pinterest, and LinkedIn
Pew Research Center, YouTube, Facebook, and Instagram continue to occupy the top three spots for American’s social media use. But what about those ranking further down the list? Twenty-nine percent of all Americans report using ... Read More
How to Make your College Irresistible on Social Media
On social, you’re not intruding on students when they’re reading an article or watching a funny video. Instead, they come looking for you. As a result, your messages feel helpful instead of pushy or “salesy” ... Read More
Which Factors are College Students Considering When Searching Online Programs? – Part 1
Download the free 2017 Online College Students report from Aslanian Market Research. They’re Looking at Costs First When a student is choosing a traditional classroom-based school they’re typically looking at two main factors when applying: ... Read More
4 Top Questions about Contact Strategies for Higher Education Prospects – Part 1
Missed our webinar on higher education contact strategy – or do you want to see it again? View it here now! Post-webinar, our audience asked lots of thought-provoking questions about contact strategy. Now, we give ... Read More
What Makes for a Killer Enrollment Contact Strategy?
The most crucial step to reach and capture student attention lies in your contact strategy. In fact, setting the tone for your relationships with potential students throughout the enrollment lifecycle lends itself to how they ... Read More