Blog

BY: Carol Aslanian May 2, 2022

Needs Assessment vs Demand Analysis In higher education, we talk a great deal about what students need. They may need degrees to get jobs or support to persist toward their credential. Market research may help ... Read More

BY: Emma Rose April 18, 2022

Make Smarter Choices with These Data Sources for Higher Ed Repeating what you’ve always done won’t help your college or university thrive in a rapidly changing higher education market. The right data helps you understand ... Read More

BY: Eric McGee March 15, 2022

Assessing the Student Demand for Degrees & Programs  Demand for certain degrees & certificate programs have changed drastically over the last several years. Today’s working and adult students demand flexible programs that are focused on areas of ... Read More

BY: Eric McGee February 3, 2022

Join us in Denver or virtually online for good times, networking and more than a few amazing sessions on the future of higher ed marketing and enrollment management. Read More

BY: Carol Aslanian January 27, 2022

Targeted data can inform decisions about programs, offerings, and marketing at a time of rapid change. If you’re relying on past wisdom, to make choices about your programs, sudden and subtle changes in student demands and preferences could take your program by surprise. Read More

BY: Eric McGee January 18, 2022

What do the changes of the last year mean for higher education marketing and engagement? That’s the big question we answer in the Marketing and Enrollment Management Benchmarks 2022 report. Read More

BY: Eric McGee January 14, 2022

We’re looking forward to the chance to attend more conferences in-person this year. Here’s a list of the 12 higher education conferences we’re most excited about in 2022. Read More

BY: Emma Rose November 30, 2021

Your television is watching you. Well, actually, it’s watching what you watch. Using a technology called automated content recognition (ACR), smart TVs can track viewership habits. A few years ago, only the most high-end models ... Read More

BY: Emma Rose November 29, 2021

If you’ve recently tried to read up on Core Web Vitals, your head might have been left spinning. You want to know how this new search ranking metric set will affect your higher ed marketing ... Read More

BY: Emma Rose November 4, 2021

The Demand for Micro-Credentials The unpredictability of a pandemic, the rapid evolution of technology, and a shifting job market have all contributed to a meteoric rise in the popularity of micro-credentials. Student demands have shifted, ... Read More

BY: Mari Breedlove October 27, 2021

On September 20th, Apple released the largely anticipated and, for some, dreaded iOS 15 update. After being announced in June, marketers braced themselves for the changes in open rate visibility brought on by these updates ... Read More

BY: Lora Polich October 22, 2021

Influencers are the new big idea in marketing. Spurred by the boom in social media platforms and consumers’ increasing frustration with more overt ads, many businesses are turning to influencer marketing to reach their target ... Read More

BY: Mari Breedlove October 12, 2021

EducationDynamics explores the economic, social, and psychological factors impacting higher education enrollment and student behavior. Read More

BY: Mari Breedlove October 4, 2021

Between the pandemic’s ongoing disruption of higher ed and the increased exposure that has resulted from a first lady who is a community college professor, colleges have been given a unique advantage as of late. ... Read More

BY: Lora Polich September 28, 2021

If you have been keeping an eye on higher ed marketing, Nielsen’s recent loss of accreditation might feel a bit unsettling. For decades, Nielsen has been synonymous with TV ratings and is undoubtedly the brand ... Read More