Students, especially adult learners, are more discerning than ever before. They won’t just take your word for it that your school is the right one for them. They’re chatting with friends, performing online searches, and ... Read More
How Adult Learners Can Fill the Enrollment Gap for Colleges Higher education is slowly recognizing a new normal. Traditional college students, 18-24 year olds right out of high school, are being replaced by adult learners ... Read More
When you introduce a new initiative, whether it’s related to outcomes, technology, or infrastructure, faculty members may balk. If you’re struggling to get faculty buy-in, you might think it would be better to just push ... Read More
The prospects that you market to everyday live in a digital world. They get their entertainment from YouTube, connect with friends on SnapChat, and search for jobs on LinkedIn. To effectively market to them, you ... Read More
The decision to close an academic program can be one of the most challenging questions facing today’s academic leaders. The decision often comes with a lot of number crunching, a bit of soul searching, and ... Read More
Have you ever boosted a Facebook post only to be let down by the results? You found your audience, had great ad creative, set aside a reasonable budget, but the ad still under-performed. For too ... Read More
Focusing on diversity in higher education recruiting delivers valuable benefits for both institutions and the students they educate. Diversity doesn’t happen by accident. If institutions want to increase enrollment numbers, improve student results, and generally ... Read More
AwarenessConsiderationDecision And higher education content marketing pros succeeded if they offered content and keywords at each stage of the funnel, building trust with a potential customer along the way, until they converted. But the one thing ... Read More
Why you need a contact center Many institutions struggle to scale their lead nurturing and enrollment efforts. In years past, it was common practice to recruit students through college fairs or online forms. Once they ... Read More
Should colleges try to be all things to all people, or should higher ed marketers focus their recruiting on specific niches? Is niche marketing better than a general approach? It’s an important decision with big ... Read More
As part of an ongoing series, we are providing an inside look at the the EducationDynamics team. These quick Q & A’s with the people that make sure our client campaigns are successful will shed ... Read More
1. Technical Health is More Important Than Ever The basics of having a quality website will never be an unimportant factor in SEO. A technically healthy website is the foundation of SEO and will continue ... Read More
Want to really supercharge your enrollment management strategies? Join us at the 8th Annual Conference on Adult Learner Enrollment Management! This year we will be in Scottsdale, AZ from February 5 -7. Learn and network ... Read More
This is a transcription from the Q & A section of our webinar on Best Practices for Training Your Admissions & Advising Staff. You can download the full webinar and slides here. What Goes into ... Read More
Enrollment and admissions has gotten more competitive over the last few years. Overall enrollment is declining, meanwhile, students are more savvy than ever before. They expect to see a return on their investment. In this ... Read More
