Conduct a Reputation Audit to Improve Marketing

BY: Emma Rose April 25, 2019

Students, especially adult learners, are more discerning than ever before. They won’t just take your word for it that your school is the right one for them. They’re chatting with friends, performing online searches, and ... Read More

Is Your Institution Ready For the Enrollment Gap?

BY: Emma Rose April 4, 2019

How Adult Learners Can Fill the Enrollment Gap for Colleges Higher education is slowly recognizing a new normal. Traditional college students, 18-24 year olds right out of high school, are being replaced by adult learners ... Read More

How to Secure Faculty Buy-In for Your Initiatives

BY: Emma Rose March 28, 2019

When you introduce a new initiative, whether it’s related to outcomes, technology, or infrastructure, faculty members may balk. If you’re struggling to get faculty buy-in, you might think it would be better to just push ... Read More

Trends Affecting Higher Ed Digital Marketing Today

BY: Emma Rose March 14, 2019

The prospects that you market to everyday live in a digital world. They get their entertainment from YouTube, connect with friends on SnapChat, and search for jobs on LinkedIn. To effectively market to them, you ... Read More

Making the Tough Call: Closing Lagging Academic Programs

BY: Emma Rose March 5, 2019

The decision to close an academic program can be one of the most challenging questions facing today’s academic leaders. The decision often comes with a lot of number crunching, a bit of soul searching, and ... Read More

Optimize Facebook Ads for Better Higher Ed Marketing

BY: Jarad Petroske February 28, 2019

Have you ever boosted a Facebook post only to be let down by the results? You found your audience, had great ad creative, set aside a reasonable budget, but the ad still under-performed. For too ... Read More

Promoting Racial Diversity in Higher Education Recruiting & Marketing

BY: Emma Rose December 27, 2018

Focusing on diversity in higher education recruiting delivers valuable benefits for both institutions and the students they educate. Diversity doesn’t happen by accident. If institutions want to increase enrollment numbers, improve student results, and generally ... Read More

Update: Higher Education Content Marketing

BY: Christopher Tashjian December 2, 2018

AwarenessConsiderationDecision And higher education content marketing pros succeeded if they offered content and keywords at each stage of the funnel, building trust with a potential customer along the way, until they converted. But the one thing ... Read More

Improve Recruitment ROI by Utilizing a 3rd Party Enrollment Management Team

BY: Christopher Tashjian November 19, 2018

Why you need a contact center Many institutions struggle to scale their lead nurturing and enrollment efforts. In years past, it was common practice to recruit students through college fairs or online forms. Once they ... Read More

Niche Marketing vs. General for Higher Ed: A Guide to Choosing

BY: Jarad Petroske November 19, 2018

Should colleges try to be all things to all people, or should higher ed marketers focus their recruiting on specific niches? Is niche marketing better than a general approach? It’s an important decision with big ... Read More

Meet the Team: Becky McCafferty, Vice President of Client Relations, Enrollment Management Services

BY: Christopher Tashjian November 7, 2018

As part of an ongoing series, we are providing an inside look at the the EducationDynamics team.  These quick Q & A’s with the people that make sure our client campaigns are successful will shed ... Read More

Higher Education Marketing: Search Engine Optimization Trends to Watch for in 2019

BY: Christopher Tashjian November 5, 2018

1. Technical Health is More Important Than Ever The basics of having a quality website will never be an unimportant factor in SEO. A technically healthy website is the foundation of SEO and will continue ... Read More

3 Best Metrics for Enrollment Marketing Plan Success

BY: Greg Clayton October 24, 2018

Want to really supercharge your enrollment management strategies? Join us at the 8th Annual Conference on Adult Learner Enrollment Management! This year we will be in Scottsdale, AZ from February 5 -7. Learn and network ... Read More

Webinar Transcription: Best Practices for Training Your Admissions & Advising Staff

BY: Christopher Tashjian October 22, 2018

This is a transcription from the Q & A section of our webinar on Best Practices for Training Your Admissions & Advising Staff. You can download the full webinar and slides here. What Goes into ... Read More

Improve Advisor Performance with Admissions Training

BY: Chris Gilmore October 16, 2018

Enrollment and admissions has gotten more competitive over the last few years. Overall enrollment is declining, meanwhile, students are more savvy than ever before. They expect to see a return on their investment. In this ... Read More

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