Blog
Navigating the Uncertainty: TikTok Marketing in the Face of Potential Bans
Learn how to adapt your TikTok marketing strategy in the face of potential changes and explore alternative options to reach your audience. Read More
Boost campus communications: How to strengthen key relationships this fall
Higher ed campus communications leaders: Learn why building trusted relationships this fall is critical for effective crisis management and strategy. Read More
Education Elevated: Creating Durability with the Modern Learner
Dive deep into the world of the Modern Learner. Host Dr. Joe Sallustio and his guest co-host, Greg Clayton, President of Enrollment Management Services at EducationDynamics, are joined by Dr. Melik Khoury, President of Unity Environmental University. Read More
Cheap, Affordable, Valuable: Navigating the Cost-Value Conundrum in Higher Education Marketing
Discover strategies for communicating affordability without cheapening your brand and attract students who recognize the unique value you offer. Read More
A New Direction for Third-Party Cookies
Google reverses course on third-party cookie deprecation. Learn about the impact and how to navigate this new era of advertising. Read More
Remembering campus audiences: Why internal communications deserve investment
Effectively reaching students, faculty and staff can improve morale, strengthen crisis responses and motivate the workforce. In the fast-paced world of higher education, campus communication professionals often focus mainly on external work. Crafting press releases, ... Read More
Increase Student Enrollment with the eLearning Index
Increase student enrollment with data-driven insights from the eLearning Index, helping you fine-tune your higher education program offerings Read More
Mastering the Brand-Performance Balancing Act: A Full-Funnel Blueprint for Higher Ed Marketing
Master the balancing act of brand and performance in higher ed marketing. Learn how to bridge the gap between brand and performance with a full-funnel blueprint. Read More
Optimizing Your University Website for Maximum Conversions
Turn website visitors into enrolled students! Learn how to optimize your university website for maximum conversions. Get tips on user experience, content creation and data-driven strategies. Read More
The importance of research informing university strategic planning
Drive higher ed success. Discover why brand perception and market research are critical for data-informed university strategic planning. Read More
EDDY Hosts Minority First Generation Scholarship Contest
EducationDynamics is pleased to host its first annual Minority First Generation Scholarship Contest aimed to help first generation and minority students achieve their academic goals. Read More
How to Find the Best Marketing Agency for Your Goals
Explore the crucial factors to consider when selecting a marketing agency for your higher education institution. Read More
Chatbots in Higher Ed: Optimizing Website Interactions for Prospective Students
Instant access to information is becoming the new normal. The moment a question arises, the demand for an answer is immediate. AI-powered chatbots offer a powerful solution for meeting these demands and driving enrollment growth by providing instant support and information to prospective students. Read More
Enhancing higher education marketing and communications capacity with AI
Boost capacity and capability in higher ed. Discover how EducationDynamics' AI services and custom GPT tools optimize campus marketing Read More
Taking a breath, planning for the next: 5 summer strategies for success
Maximize the summer pause in higher ed. Use this season for strategic planning, media coaching, issues management, social strategy, and video prep. Read More