Blog
Google’s Updates to Phrase Match and Broad Match Modifier
This week, Google announced their plan to phase out support for broad match modifier keywords, and phrase match keywords to expand to cover additional broad match modifier traffic. Read More
Celebrating Black History Month
Throughout the month of February, we recognize and celebrate the achievements of African Americans and recognize their central role in U.S. history. Also known as African American History Month, this celebration was initiated by noted historian Carter G. Woodson and other prominent African Americans back in 1915; since 1976, every U.S. president has officially designated the month of February as Black History Month. Read More
EducationDynamics and Nuro Retention Form Partnership
EducationDynamics, a leader in higher education marketing and enrollment management, and Nuro Retention, a top retention platform and predictive analytics technology provider, today announced a strategic partnership. Read More
Increasing Student Engagement in Virtual Programs
Helping students stay meaningfully involved during online learning has become a pressing issue as schools turn to online learning to maintain social distancing. The techniques and tools that work for in-person learning need to be reimagined for the online space to increase engagement in virtual programs. Read More
Survey of the Enrollment Management Landscape
Prospective students are spending more time online, and engaging with social media and OTT platforms with new intensity. In EducationDynamics’ latest report, Survey of the Enrollment Management Landscape, we uncover latest trends in marketing and student engagement for post-traditional and online higher education. Read More
How the Biden Administration May Affect Education
Biden Administration to Announce Miguel Cardona as Education Secretary After weeks of waiting, we finally know who will replace Education Secretary Betsy DeVos. According to reports, President-Elect Biden is set to announce Miguel Cardona, who ... Read More
Looking Back at 2020
The changes wrought by 2020 are likely to influence higher education and how we communicate with students for years to come. Looking back provides us with the opportunity to appreciate the progress we’ve made, evaluate lessons learned, and carve out our collective path forward. Read More
Marketing Attribution Models for Higher Ed
With so many ways to connect with potential students, how do you know which channels are working? How do you decide where to increase your investment and which channels might not be right for you? Marketing attribution modeling can help. Read More
Survey of the Underserved Students Landscape
EducationDynamics latest report, Survey of the Underserved Students Landscape, uncovers how to best target, reach and engage minority and first-generation students and how to grow enrollments amongst underserved students. The report uncovers how minority and ... Read More
EducationDynamics Acquires Higher Education Portal CLASSESUSA
EducationDynamics, a leader in higher education marketing and enrollment management services, today announced the acquisition of higher education portal ClassesUSA from Los Angeles-based Core Digital Media. Read More
Competency-Based Education: Helping Students Turn Experience Into Credits
Many post-traditional students are looking for ways to minimize the time and financial commitment required by higher education. One way to help students achieve this goal is by helping them to turn their experience into credits. Read More
Unlocking Insights from The Online College Students Report
To remain future-ready, colleges and universities are applying agility and innovation in their quest to meet the needs of the online college student population. Insights from our Online College Students Report helped to answer these questions from higher education experts. Read More
Texting Best Practices for College Admissions
Many colleges and universities have yet to consider how texting could fit into their overall communication strategy. But innovative schools are starting to explore the benefits of texting for recruitment. Read More
Featured Snippets: A Case Study
Featured snippets are a powerful way to increase your school’s visibility in search. Take a look at how one school increased organic traffic by capturing position zero with a little help from EducationDynamics. Read More
How Virtual Study Abroad Opportunities Meet Pandemic Challenges
COVID-19 has made study abroad opportunities unlikely for the 2020-2021 academic year. This presents a challenge institutions must overcome to deliver programs with similar value. Read More