[Video] Learn Content Marketing for Higher Education

BY: Christopher Tashjian January 13, 2017

Scott Jeffe: Hello, my name is Scott Jeffe, and I’m director of Aslanian Market Research here at Education Dynamics. I’d like to thank you for joining us for another spotlight session, where I introduce you ... Read More

The Secret to Getting More Marketing Dollars in Higher Education

BY: Christopher Tashjian January 11, 2017

Online programs are quickly becoming a preferred format of delivery for prospective higher education students across the country. In 2014, nearly a quarter of undergraduate students (4.8 million) and one third of graduate students (953,000) ... Read More

Increasing Your Inquiry-to-Enrollment Rate

BY: Christopher Tashjian December 29, 2016

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[Podcast] How to Connect with Today’s Post-Traditional Online Student – A Panel Discussion

BY: Christopher Tashjian December 12, 2016

Panel Discussion: Connecting with Today’s Post-Traditional and Online Student presented by Carol Aslanian, President, Aslanian Market Research; Lisa Braverman, Dean, Petrocelli College of Continuing Studies, Fairleigh Dickinson University; Lindsey Johnson, Director of Graduate and Adult Recruitment, Creighton University; ... Read More

Understanding the Current International Student

BY: Christopher Tashjian December 6, 2016

Now host to over 1 million students from all over the world, the U.S. has grown its international student enrollment for ten consecutive years, according to the Institute of International Education. In addition, institutions that ... Read More

5 Tips for Increasing International Enrollments

BY: Christopher Tashjian November 17, 2016

With international students exceeding 1 million for the first time in the United States, according to the Institute of International Education, there’s now a unique and valuable opportunity for colleges and universities to increase their international enrollments.  ... Read More

Motivations for Selecting an Online College

BY: Christopher Tashjian November 17, 2016

Over the last decade, higher education has experienced an evolutionary shift in the way students pursue their education. In 2013, 2.65 million students studied exclusively online and by 2020, a projected 5 million will be studying exclusively online. For enrollment managers ... Read More

Vetting Your Higher Education Inquiry Provider

BY: Christopher Tashjian November 7, 2016

Higher education recruitment practices are front and center as Congress, the Administration and the media scrutinize schools’ efforts to reach and attract prospective students. In this climate of review and transparency, compliance monitoring has become ... Read More

Finding New Enrollments in Old Data

BY: Christopher Tashjian October 21, 2016

“Why didn’t this student enroll?” This can be a frustrating question for higher ed marketing and enrollment teams, one that often leads to finger pointing. Post-secondary marketing and enrollment offices are not natural adversaries. In ... Read More

Optimizing Your Higher Education Marketing Strategy

BY: Christopher Tashjian October 15, 2016

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Integrating Your Higher Education Marketing Systems: 4 Common Pitfalls

BY: Steven Hamilton October 4, 2016

I’ve been on both sides of the fence when it comes to developing systems both doing the work, and as a certified Project Management Professional (PMP), managing some great people who have been on my ... Read More

5 Strategies to Get Marketing and Enrollment on the Same Team

BY: Christopher Tashjian September 23, 2016

It’s a story all too familiar in higher education, marketing and enrollment each independently pursuing their goals with a tunnel vision that prevents them from seeing how their activities interconnect.   When it comes to the ... Read More

Four Emerging Trends in Adult Higher Education

BY: Carol Aslanian September 15, 2016

With the president’s 2020 challenge and recent research estimates indicating that by 2018 U.S. employers will require 22 million additional workers with degrees, more Americans are – and will be – heading back to school. ... Read More

Structured Snippets: Stand Out from the Competition

BY: Christopher Tashjian September 12, 2016

As marketers in higher education, we’re always looking for new ways to stand out from the competition. Thankfully, a new set of ad extensions from Google AdWords known as structured snippets can help you do just that. ... Read More

[Infographic] Unigo + EducationDynamics

BY: Christopher Tashjian September 7, 2016

In preparation for NACAC 2016, we’ve put together a helpful infographic to visualize how Unigo + EducationDynamics will help you achieve your enrollment goals. Visit booth 515 for a live demo. Schedule a demo at NACAC 2016. Read More

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