Marketing and Enrollment Management Benchmarks 2024

BY: Jesse Homan January 9, 2024

Trends in Higher Education Marketing and Student Engagement The marketing and enrollment management landscape continuously shifts, presenting new challenges and opportunities. The evolving nature of the student journey has ushered in an era where prospective ... Read More

Higher Education Conferences in 2024 to Put on Your Radar

BY: Jesse Homan January 8, 2024

We’ve put together a list of higher education conferences that we think are worth considering in 2024. Check out our top picks! Read More

Humanizing AI in Higher Education: Strategies to Maintain a Personal Touch

BY: Sarah Russell December 12, 2023

Explore strategies that humanize AI in higher education to improve the overall student experience. Read More

AI in Higher Ed: Navigating the Future Landscape

BY: Sarah Russell December 1, 2023

AI is transforming higher education, from enhancing student engagement to revamping marketing strategies. Learn how AI can redefine the future of higher education marketing Read More

Improving the Student Journey with Micro-Conversion Marketing

BY: Sarah Russell November 30, 2023

Micro-conversions are the key to optimizing the student journey and increasing conversions and success. Learn how to identify, track, and analyze micro-conversions to improve your funnel and achieve your goals. Read More

Navigating InsightsEDU: What University and College Leaders Should Know Before Attending

BY: Jesse Homan November 16, 2023

Maximize your conference experience with expert tips. From strategic prep to engaging peers, unlock the full potential of InsightsEDU. Read More

Beyond Twitter: Alternative Strategies for Higher Education Social Media Managers

BY: Jennifer Ravey & John Michaels Szczepaniak November 15, 2023

Explore alternative social media strategies for higher ed amid Twitter changes. Navigate new avenues for effective engagement beyond Twitter Read More

Everything You Need to Know About Programmatic Advertising in Higher Ed

BY: Lora Polich November 8, 2023

Programmatic advertising can help higher education institutions grow enrollment and build brand awareness. EDDY specializes in programmatic advertising for higher education and can help institutions overcome challenges and achieve their goals. Read More

Survey of the Higher Education Landscape 2023

BY: Katie Tomlinson October 26, 2023

Discover the latest insights on the Higher Education Landscape with our 6 key findings. Stay up-to-date with our informative blog post. Read More

Four Benefits of Attending InsightsEDU

BY: Jesse Homan October 19, 2023

Discover the top 4 advantages of attending InsightsEDU - your ultimate higher ed conference focused on career-focused adult students enrolled in online programs. Read More

Gaining Deeper Insights into Stopped-Out Students

BY: Jodi Ashbrook October 17, 2023

Discover the reasons why stopped-out students struggle with persistence and retention. Our blog sheds light on this issue and offers solutions to help them succeed. Read More

Transition Away from OPMs to Unbundled Services in Higher Education

BY: greg clayton October 12, 2023

Higher education is shifting from OPMs to unbundled services and getting better results. Learn benefits, overcome challenges, and get actionable recommendations. Read More

Find the Right Higher Ed Marketing Media Mix

BY: Sarah Russell September 22, 2023

Enhance the effectiveness of your student recruitment efforts by understanding and developing the right media marketing mix. Read More

Identifying and Addressing Student Pain Points with Student-Centered Social Media Strategies

BY: Jennifer Ravey September 13, 2023

Learn how to use student-centered social media strategies to identify student pain points and address them with relevant content tailored. Read More

Google Performance Max Campaigns: A Good Fit For Higher Ed Marketing?

BY: Mackenzie Hope August 24, 2023

Leverage Google’s AI-enabled ad placement tool, Performance Max, in your higher education marketing strategy. Read More