Blog: Enrollment Management
Marketing & Enrollment Management Benchmarks 2022
What do the changes of the last year mean for higher education marketing and engagement? That’s the big question we answer in the Marketing and Enrollment Management Benchmarks 2022 report. Read More
Adult and Online Higher Ed Conferences 2022
We’re looking forward to the chance to attend more conferences in-person this year. Here’s a list of the 12 higher education conferences we’re most excited about in 2022. Read More
Influencer Marketing in Higher Ed: A Crash Course
Influencers are the new big idea in marketing. Spurred by the boom in social media platforms and consumers’ increasing frustration with more overt ads, many businesses are turning to influencer marketing to reach their target ... Read More
5 Things to Do Before You Launch a Stop-out Campaign
Almost every program has them—students who pause along the path to completion for one reason or another. These stopout students may intend to return and finish their program of study, but plans are easily derailed. They might not return unless you reach out. To re-engage learners and get them back on track, you need a well-designed stopout campaign. Read More
EducationDynamics and Nuro Retention Form Partnership
EducationDynamics, a leader in higher education marketing and enrollment management, and Nuro Retention, a top retention platform and predictive analytics technology provider, today announced a strategic partnership. Read More
Survey of the Enrollment Management Landscape
Prospective students are spending more time online, and engaging with social media and OTT platforms with new intensity. In EducationDynamics’ latest report, Survey of the Enrollment Management Landscape, we uncover latest trends in marketing and student engagement for post-traditional and online higher education. Read More
Texting in the Recruitment Process – What You Need to Know to Get Started
What if you could increase prospective student conversions by up to 300 percent? Research says texting could do just that. Read More
Recruiting and Retaining First Generation, Post-traditional Students
Recruiting and retaining first-generation post-traditional students is one way that institutions can keep reaching enrollment goals even as the number of traditional students declines. Read More
Aligning Marketing, Recruitment, and Academic Experiences
Higher education marketing message should match with recruitment processes and program realities. Align marketing and recruitment with the real program to deliver real results. Read More
Partnering with Business and Industry
Achieving alignment between education and business is an urgent challenge for institutions. When students can see how programs align with their career goals, they are more likely to pursue an education. Read More
Build Stronger Relationships Through Training
In a competitive higher education market, properly trained enrollment counselors can have a significant impact on your enrollments. Students expect counselors to help them choose the right education opportunities and to help them understand the ... Read More
The Value of Talking Money
Earning a college degree is a huge investment. College tuition and related costs loom large in the minds of your potential students. When you bring pricing into the conversation early, you confirm that you understand ... Read More
Google Takes Us on a Paid Search Roller Coaster with Recent Core Update
Several weeks ago, Google rolled out an algorithm update dubbed the “January 2020 Core Update.” This update drove some volatility within organic rankings, rich snippets, and more across a wide range of industries; the metaphorical ... Read More
Improve Faculty Development to Grow Enrollments and Graduation
To get better at something, you need to work at it. That principle is as true for your institution’s faculty as it is for the students they instruct. A thoughtful, yet flexible faculty development strategy ... Read More
How to Secure Faculty Buy-In for Your Initiatives
When you introduce a new initiative, whether it’s related to outcomes, technology, or infrastructure, faculty members may balk. If you’re struggling to get faculty buy-in, you might think it would be better to just push ... Read More