Blog: Enrollment Management

Marketing & Enrollment Management Benchmarks 2022

BY: Eric McGee January 18, 2022

What do the changes of the last year mean for higher education marketing and engagement? That’s the big question we answer in the Marketing and Enrollment Management Benchmarks 2022 report. Read More

Adult and Online Higher Ed Conferences 2022

BY: Eric McGee January 14, 2022

We’re looking forward to the chance to attend more conferences in-person this year. Here’s a list of the 12 higher education conferences we’re most excited about in 2022. Read More

Influencer Marketing in Higher Ed: A Crash Course

BY: Lora Polich October 22, 2021

Influencers are the new big idea in marketing. Spurred by the boom in social media platforms and consumers’ increasing frustration with more overt ads, many businesses are turning to influencer marketing to reach their target ... Read More

5 Things to Do Before You Launch a Stop-out Campaign

BY: Chris Gilmore April 28, 2021

Almost every program has them—students who pause along the path to completion for one reason or another. These stopout students may intend to return and finish their program of study, but plans are easily derailed. They might not return unless you reach out. To re-engage learners and get them back on track, you need a well-designed stopout campaign. Read More

EducationDynamics and Nuro Retention Form Partnership

BY: Nicole Hagel January 26, 2021

EducationDynamics, a leader in higher education marketing and enrollment management, and Nuro Retention, a top retention platform and predictive analytics technology provider, today announced a strategic partnership. Read More

Survey of the Enrollment Management Landscape

BY: Nicole Hagel January 5, 2021

Prospective students are spending more time online, and engaging with social media and OTT platforms with new intensity. In EducationDynamics’ latest report, Survey of the Enrollment Management Landscape, we uncover latest trends in marketing and student engagement for post-traditional and online higher education. Read More

Texting in the Recruitment Process – What You Need to Know to Get Started

BY: Emma Rose October 8, 2020

What if you could increase prospective student conversions by up to 300 percent? Research says texting could do just that. Read More

Recruiting and Retaining First Generation, Post-traditional Students

BY: Emma Rose October 1, 2020

Recruiting and retaining first-generation post-traditional students is one way that institutions can keep reaching enrollment goals even as the number of traditional students declines. Read More

Aligning Marketing, Recruitment, and Academic Experiences

BY: Emma Rose August 13, 2020

Higher education marketing message should match with recruitment processes and program realities. Align marketing and recruitment with the real program to deliver real results. Read More

Partnering with Business and Industry

BY: Emma Rose June 22, 2020

Achieving alignment between education and business is an urgent challenge for institutions. When students can see how programs align with their career goals, they are more likely to pursue an education. Read More

Build Stronger Relationships Through Training

BY: Emma Rose April 16, 2020

In a competitive higher education market, properly trained enrollment counselors can have a significant impact on your enrollments. Students expect counselors to help them choose the right education opportunities and to help them understand the ... Read More

The Value of Talking Money

BY: Emma Rose March 30, 2020

Earning a college degree is a huge investment. College tuition and related costs loom large in the minds of your potential students. When you bring pricing into the conversation early, you confirm that you understand ... Read More

Google Takes Us on a Paid Search Roller Coaster with Recent Core Update

BY: Sarah Russell February 28, 2020

Several weeks ago, Google rolled out an algorithm update dubbed the “January 2020 Core Update.” This update drove some volatility within organic rankings, rich snippets, and more across a wide range of industries; the metaphorical ... Read More

Improve Faculty Development to Grow Enrollments and Graduation

BY: Emma Rose September 19, 2019

To get better at something, you need to work at it. That principle is as true for your institution’s faculty as it is for the students they instruct. A thoughtful, yet flexible faculty development strategy ... Read More

How to Secure Faculty Buy-In for Your Initiatives

BY: Emma Rose March 28, 2019

When you introduce a new initiative, whether it’s related to outcomes, technology, or infrastructure, faculty members may balk. If you’re struggling to get faculty buy-in, you might think it would be better to just push ... Read More