Blog: Enrollment Management
Using Student Testimonials To Support Higher Ed Marketing
Get the best from student testimonials by making smart choices about who the testimonial comes from and how it's used. Brand alignment matters! Read More
How Degree Completion Programs Support Equity For All
People with some college, no credential experience an outsized impact in unfavorable economic weather, but degree completion programs can help. Read More
Convince Returning Adult Students to Enroll Again
Here’s how colleges and universities can enroll more returning adult students by crafting marketing messages that speak to what these students want and need. Read More
Survey of the Higher Ed Landscape 2022
The 2022 Survey of the Higher Education Landscape report provides an in-depth analysis of the economic and demographic headwinds that are pushing institutions to rethink their approach to attracting prospective students. Read More
Get Potential Students to Answer the Phone
Students will only answer the phone if they know what they’re going to get. Here’s how to engage prospective students so they’ll pick up when programs call. Read More
Phone-based Contact Getting Sent To Voicemail?
Phone calls are an effective way to contact potential students, but actually reaching students may be getting harder. Here’s why. Read More
The Some College, No Degree Market Is Growing
The number of people with some college, no degree is growing. Here’s what colleges and universities need to know to support returning adult students. Read More
Strengthen Your Student Success Coaching Program
Whether you are implementing a student success team for the first time or looking to strengthen your existing processes, here are some key considerations that will improve your retention rates and support students through their academic journey. Read More
Get Ready for InsightsEDU 2023
Learn from the top higher ed marketing leaders about their latest strategies for marketing to students and growing enrollments. Join us on March 7-9, 2023 in Denver for the best InsightsEDU conference yet. Read More
How Success Coaches Help Students Enroll And Achieve Goals
Working professionals and adult students are more likely to face persistence challenges than younger students. Here are 5 ways Student Success Coaches help guide students and improve retention rates. Read More
Online College Students Report 2022
The Demands & Preferences of Online College Students Today When EducationDynamics first started surveying and reporting on the demands and preferences of online college students in 2012, little was understood about this relative niche pocket ... Read More
Marketing & Enrollment Management Benchmarks 2022
What do the changes of the last year mean for higher education marketing and engagement? That’s the big question we answer in the Marketing and Enrollment Management Benchmarks 2022 report. Read More
Adult and Online Higher Ed Conferences 2022
We’re looking forward to the chance to attend more conferences in-person this year. Here’s a list of the 12 higher education conferences we’re most excited about in 2022. Read More
Influencer Marketing in Higher Ed: A Crash Course
Influencers are the new big idea in marketing. Spurred by the boom in social media platforms and consumers’ increasing frustration with more overt ads, many businesses are turning to influencer marketing to reach their target ... Read More
5 Things to Do Before You Launch a Stop-out Campaign
Almost every program has them—students who pause along the path to completion for one reason or another. These stopout students may intend to return and finish their program of study, but plans are easily derailed. They might not return unless you reach out. To re-engage learners and get them back on track, you need a well-designed stopout campaign. Read More