Transforming
Higher Education
The mission of higher education has never
been more important.
EducationDynamics is dedicated to empowering institutions of higher education to thrive. Everything we do is driven by our goal to optimize human potential and enable the transformation of individuals, teams and organizations in higher education. Institutions are facing unprecedented challenges and can re-write their future path if they adapt to a rapidly evolving marketplace, finding efficiencies that ensure sustainability and deliver on their mission. We are higher education experts, strategists and marketers who live and breathe data, optimization and drive results.
Setting the Standard of Success in Higher Ed
47%
Growing Above Industry Average
Our top clients have exceeded industry’s average 5-year enrollment growth by 47%. While higher ed enrollments have declined, our clients continue to grow year-over-year.
22%
Accelerating Application Growth
We’ve achieved a 22% average application growth in just one year, outpacing industry benchmarks and demonstrating the effectiveness of our strategies.
30%
Optimizing Enrollment Efficiency
Our clients have reduced their cost-per-start by 30%, demonstrating industry-leading efficiency and unlocking significant cost savings.
51%
Maximizing Organic Growth
We’ve witnessed a 51% growth in search demand, indicating a significant increase in brand visibility and market share, further illustrating our success.
33%
Strengthening Search Demand
Our data-driven SEO strategy has driven a 33% increase in organic website traffic, surpassing industry averages and establishing us as a leader in digital marketing.
240,000
Driving Enrollment Growth
We’ve generated 240,000 enrollments in the past two years, breaking industry standards for enrollment growth.
Enrollment Growth Solutions
We help schools grow enrollments. We focus on Modern Learners who are focused on their careers. It’s all we do. We’re helping schools understand, find, enroll, and retain students with market research, brand awareness, marketing, prospect engagement and student success coaching, and more. Our services are designed to flexibly fit all your online program and non-traditional student enrollment needs. Learn how we can change lives for the better, together.
Enrollment Growth Solutions
Strategic Communications
We partner with institutions of all sizes, from major research universities to small colleges and educational nonprofits, providing research, strategy, and action to identify audiences, shape public perception, strengthen reputations and highlight their unique strengths.
Our team understands the challenges facing education leaders and works collaboratively to help them navigate critical conversations, address pressing issues, amplify their brand and forge impactful connections.
Strategic Communications
Our Work
We’ve been engaging, connecting with, and supporting non-traditional students for over 35 years and have helped hundreds of thousands of students find their path to a new life. We succeed through our data-driven approach, applied with a human touch.
Expanding Our Partnership
Growth through years of collaboration, communication and a shared mission.
Aligning Enrollment Management
A comprehensive partnership that aligns marketing and success coaching to drive greater enrollment.
Expanding Geographic Footprint
You’re never geographically land-locked with the right strategic partner.
Increasing Awareness
Growing a brand with affinity, remarketing, and in-market audiences.
Our Partners
We’re proud to call some of the most forward-thinking colleges and universities our partners. While we don’t have room to proudly display all 500+ logos on our website, we proudly accept the challenge and opportunity to work with some of the most recognizable and respected schools in the country. Together, we’re changing lives and expanding opportunity through education.
Our Solutions & Expertise
We help schools grow enrollments. It’s all we do. From consideration to graduation, our team of dedicated higher education experts are focused on helping schools understand, connect with, and serve today’s modern students. We’re creating pathways to higher education and building bridges to a better future.
Insights
We have focused exclusively on adult-focused online program marketing for over 35 years. Our deep knowledge of this unique audience is forged from our extensive experience, strengthened by our robust market research, and earned by managing over $200 million in advertising budget each year. We are the largest provider of unbundled marketing and enrollment management services focused exclusively on adult students and online programs.
We engage in continuous testing across all marketing channels to bring forth the best results for our clients and their students. We monitor engagement and conduct hundreds of tests each year on prospect engagement platforms and marketing portals that we own and manage, then we apply these insights to our agency marketing efforts on behalf of our clients.
Insights
People
We are a dedicated team of passionate higher education experts on a mission to expand opportunity through education. Our team of over 450 higher education professionals comes together to help our partner institutions expand education to today’s students.
We choose to work in higher education because we believe in a shared mission of expanding opportunity and we see education as the bridge to better lives for the students we serve. We value hard work and solving difficult challenges by working together and applying our talents and creative abilities. While we’re a remote team of experts from diverse backgrounds, various geographic locations and individual experiences, we’re bonded together as teammates.
We’re proud of the work we do and the people we do it with. That’s why EDDY was named a Great Place to Work in 2024.
People
Relationships
Over 500 colleges and universities rely on EducationDynamics to help them grow enrollments in adult students and online programs. We also have deep strategic relationships with many of the biggest names in student engagement, including Google, LinkedIn, Meta, Salesforce, and more.
We believe open communication and transparency are the foundation for rock-solid relationships built around a shared mission of expanding opportunity through education. Our clients trust us as strategic partners because we have earned that trust by consistently exceeding their expectations with our student-first approach.
Our deep strategic relationships provide us access and insights that others simply cannot match. And, our strategic relationships expand beyond marketing platforms and into higher education. Our relationships with leading higher ed associations including UPCEA, CECU, and others provide us with insights into the challenges facing higher ed today and allow us to collaborate with those shaping the future of higher education.
Relationships
Strategy
We understand that we can’t truly change lives unless we are creating graduates. That is why we recognize marketing as an ongoing process that begins where most marketers end. Our full-funnel approach allows us to help schools understand, engage, enroll, and retain students. Our suite of services allows us to complement our clients’ strengths and provide support to transform higher education.
One of the benefits of working with EducationDynamics is putting over three decades of marketing and enrollment expertise to work for you. We have done the research, developed strategies, analyzed results, and tested (and retested) over and over again. We collected, organized, and evaluated data points by the thousands. We did our homework on every conceivable ounce of information imaginable. Then we used that information to develop and perfect our EnrollmentDiagnostic. Our EnrollmentDiagnostic is a comprehensive analysis and report on where your enrollment efforts stand today and what we can do together to grow your enrollments.
Strategy