Creating Graduates
& Transforming Education
Growing Enrollment. Creating Graduates.
Transforming Higher Education.
Higher Education is undergoing a transformation unlike any previously experienced. The life, values, and motivations of most modern students look nothing like that of an average student from the past. As the world rapidly evolves around us, we’re here to help colleges and universities navigate the shifting landscape by serving as a bridge between today’s students and their path to higher education success.
We accomplish our mission of expanding opportunity through education by helping colleges and universities understand, engage, and serve today’s students. We’ve dedicated the last 35 years to helping schools serve adult and non-traditional students as the largest provider of unbundled marketing and enrollment management solutions for online and adult-focused higher ed.
Setting the Standard of Success in Higher Ed
47%
Growing Above Industry Average
Our top clients have exceeded industry’s average 5-year enrollment growth by 47%. While higher ed enrollments have declined, our clients continue to grow year-over-year.
22%
Accelerating Application Growth
We’ve achieved a 22% average application growth in just one year, outpacing industry benchmarks and demonstrating the effectiveness of our strategies.
30%
Optimizing Enrollment Efficiency
Our clients have reduced their cost-per-start by 30%, demonstrating industry-leading efficiency and unlocking significant cost savings.
51%
Maximizing Organic Growth
We’ve witnessed a 51% growth in search demand, indicating a significant increase in brand visibility and market share, further illustrating our success.
33%
Strengthening Search Demand
Our data-driven SEO strategy has driven a 33% increase in organic website traffic, surpassing industry averages and establishing us as a leader in digital marketing.
240,000
Driving Enrollment Growth
We’ve generated 240,000 enrollments in the past two years, breaking industry standards for enrollment growth.
OPM Transition Plans
Transitioning away from your current OPM provider can be a daunting task. But with EducationDynamics’ help, you can make the transition smoothly and efficiently.
Our team of experts has the experience and expertise to ensure that your transition is successful. We’ll work with you to understand your specific needs and goals, and we’ll develop a personalized transition plan that meets your unique requirements.
If you’re looking for a partner to help you unbundle from your current OPM provider, EducationDynamics is the right choice for you. We’ll help you make the transition smoothly and efficiently, so that you can focus on what’s most important: your students.
OPM Transition Plans
Our Approach
We believe that a holistic and full-funnel marketing approach is the most effective way to reach and enroll more students.
By using a variety of channels and tactics, we can reach students at all stages of their journey, wherever they are. We can also nurture relationships with potential students and provide them with the information and support they need to make a decision about your institution.
Our Approach
Research & Insights
Increase enrollments. Create in-demand programs. Satisfy students. If that sounds like your to-do list, there’s one tool that can make it all easier—data. Don’t guess what students want, know it. With primary and secondary research from industry experts that understand the volatile marketplace, you can serve your students’ needs while minimizing program costs. Get the insight you need to find, enroll, support, and satisfy students in the rapidly changing world of higher education.
Our team of experts can help your institution identify what students want and need, determine new programs that add value, and make data-driven decisions base on real student experiences.
Research & Insights
Strategic Consulting
From strategic planning and enrollment management to branding, marketing, and program development, we provide comprehensive services designed to address the unique challenges of the higher education industry. With a data-driven approach, we can help guide you in making informed decisions, attracting top-tier prospective students, and enhance the overall student journey.
With our personalized guidance, your institution can identify and close gaps in the primary opportunities that will provide the most significant growth, improve your internal efficiencies, and maximize the overall student experience.
Strategic Consulting
Our Work
We’ve been engaging, connecting with, and supporting non-traditional students for over 35 years and have helped hundreds of thousands of students find their path to a new life. We succeed through our data-driven approach, applied with a human touch.
Expanding Our Partnership
Growth through years of collaboration, communication and a shared mission.
Aligning Enrollment Management
A comprehensive partnership that aligns marketing and success coaching to drive greater enrollment.
Expanding Geographic Footprint
You’re never geographically land-locked with the right strategic partner.
Increasing Awareness
Growing a brand with affinity, remarketing, and in-market audiences.
Our Partners
We’re proud to call some of the most forward-thinking colleges and universities our partners. While we don’t have room to proudly display all 500+ logos on our website, we proudly accept the challenge and opportunity to work with some of the most recognizable and respected schools in the country. Together, we’re changing lives and expanding opportunity through education.
Our Solutions & Expertise
We help schools grow enrollments. It’s all we do. From consideration to graduation, our team of dedicated higher education experts are focused on helping schools understand, connect with, and serve today’s modern students. We’re creating pathways to higher education and building bridges to a better future.
Insights
We have focused exclusively on adult-focused online program marketing for over 35 years. Our deep knowledge of this unique audience is forged from our extensive experience, strengthened by our robust market research, and earned by managing over $200 million in advertising budget each year. We are the largest provider of unbundled marketing and enrollment management services focused exclusively on adult students and online programs.
We engage in continuous testing across all marketing channels to bring forth the best results for our clients and their students. We monitor engagement and conduct hundreds of tests each year on prospect engagement platforms and marketing portals that we own and manage, then we apply these insights to our agency marketing efforts on behalf of our clients.
Insights
People
We are a dedicated team of passionate higher education experts on a mission to expand opportunity through education. Our team of over 450 higher education professionals comes together to help our partner institutions expand education to today’s students.
We choose to work in higher education because we believe in a shared mission of expanding opportunity and we see education as the bridge to better lives for the students we serve. We value hard work and solving difficult challenges by working together and applying our talents and creative abilities. While we’re a remote team of experts from diverse backgrounds, various geographic locations and individual experiences, we’re bonded together as teammates.
We’re proud of the work we do and the people we do it with. That’s why EDDY was named a Great Place to Work in 2024.
People
Relationships
Over 500 colleges and universities rely on EducationDynamics to help them grow enrollments in adult students and online programs. We also have deep strategic relationships with many of the biggest names in student engagement, including Google, LinkedIn, Meta, Salesforce, and more.
We believe open communication and transparency are the foundation for rock-solid relationships built around a shared mission of expanding opportunity through education. Our clients trust us as strategic partners because we have earned that trust by consistently exceeding their expectations with our student-first approach.
Our deep strategic relationships provide us access and insights that others simply cannot match. And, our strategic relationships expand beyond marketing platforms and into higher education. Our relationships with leading higher ed associations including UPCEA, CECU, and others provide us with insights into the challenges facing higher ed today and allow us to collaborate with those shaping the future of higher education.
Relationships
Strategy
We understand that we can’t truly change lives unless we are creating graduates. That is why we recognize marketing as an ongoing process that begins where most marketers end. Our full-funnel approach allows us to help schools understand, engage, enroll, and retain students. Our suite of services allows us to complement our clients’ strengths and provide support to transform higher education.
One of the benefits of working with EducationDynamics is putting over three decades of marketing and enrollment expertise to work for you. We have done the research, developed strategies, analyzed results, and tested (and retested) over and over again. We collected, organized, and evaluated data points by the thousands. We did our homework on every conceivable ounce of information imaginable. Then we used that information to develop and perfect our EnrollmentDiagnostic. Our EnrollmentDiagnostic is a comprehensive analysis and report on where your enrollment efforts stand today and what we can do together to grow your enrollments.
Strategy