Creating Graduates
& Transforming Education
Growing Enrollment.
Creating Graduates.
Transforming Higher Education.
Higher Education is undergoing a transformation unlike any previously experienced. The life, values, and motivations of most modern students look nothing like that of an average student from 30 years ago. As the world rapidly evolves around us, we’re here to help colleges and universities navigate the shifting landscape by serving as a bridge between today’s students and their path to higher education success.
Our mission is to help colleges and universities understand, engage, and serve today’s students so they can expand opportunity through education. We’ve dedicated the last 30 years to helping schools serve adult and non-traditional students as the largest provider of unbundled marketing and enrollment management solutions for online and adult-focused higher ed.
Our Work
We’ve been engaging, connecting with, and supporting non-traditional students for over 30 years and have helped hundreds of thousands of students find their path to a new life. We succeed through our data-driven approach, applied with a human touch.
Expanding Our Partnership
Growth through years of collaboration, communication and a shared mission.
Aligning Enrollment Management
A Comprehensive partnership that aligns marketing and success coaching to drive greater enrollment.
Expanding Geographic Footprint
You’re never geographically land-locked with the right strategic partner.
Increasing Awareness
Growing a brand with affinity, remarketing, and in-market audiences.
Our Solutions & Expertise
We help schools grow enrollments. It’s all we do. From consideration to graduation, our team of dedicated higher education experts are focused on helping schools understand, connect with, and serve today’s modern students. We’re creating pathways to higher education and building bridges to a better future.
Insights
We have focused exclusively on adult-focused online program marketing for over 30 years. Our deep knowledge of this unique audience is forged from our extensive experience, strengthened by our robust market research, and earned by managing over $200 million in advertising budget each year. We are the largest provider of unbundled marketing and enrollment management services focused exclusively on adult students and online programs.
We engage in continuous testing across all marketing channels to bring forth the best results for our clients and their students. We monitor engagement and conduct hundreds of tests each year on prospect engagement platforms and marketing portals that we own and manage, then we apply these insights to our agency marketing efforts on behalf of our clients.
Insights
People
We are a dedicated team of passionate higher education experts on a mission to expand opportunity through education. Our team of over 450 higher education professionals comes together to help our partner institutions expand education to today’s students.
We choose to work in higher education because we believe in a shared mission of expanding opportunity and we see education as the bridge to better lives for the students we serve. We value hard work and solving difficult challenges by working together and applying our talents and creative abilities. While we’re a remote team of experts from diverse backgrounds, various geographic locations and individual experiences, we’re bonded together as teammates.
We’re proud of the work we do and the people we do it with. That’s why EDDY was named a Great Place to Work in 2023.
People
Relationships
Over 500 colleges and universities rely on EducationDynamics to help them grow enrollments in adult students and online programs. We also have deep strategic relationships with many of the biggest names in student engagement, including Google, LinkedIn, Meta, Salesforce, and more.
We believe open communication and transparency are the foundation for rock-solid relationships built around a shared mission of expanding opportunity through education. Our clients trust us as strategic partners because we have earned that trust by consistently exceeding their expectations with our student-first approach.
Our deep strategic relationships provide us access and insights that others simply cannot match. And, our strategic relationships expand beyond marketing platforms and into higher education. Our relationships with leading higher ed associations including UPCEA, CECU, and others provide us with insights into the challenges facing higher ed today and allow us to collaborate with those shaping the future of higher education.
Relationships
Strategy
We understand that we can’t truly change lives unless we are creating graduates. That is why we recognize marketing as an ongoing process that begins where most marketers end. Our full-funnel approach allows us to help schools understand, engage, enroll, and retain students. Our suite of services allows us to complement our clients’ strengths and provide support to transform higher education.
One of the benefits of working with EducationDynamics is putting over three decades of marketing and enrollment expertise to work for you. We have done the research, developed strategies, analyzed results, and tested (and retested) over and over again. We collected, organized, and evaluated data points by the thousands. We did our homework on every conceivable ounce of information imaginable. Then we used that information to develop and perfect our EnrollmentDiagnostic. Our EnrollmentDiagnostic is a comprehensive analysis and report on where your enrollment efforts stand today and what we can do together to grow your enrollments.
Strategy