Higher Education is undergoing a transformation unlike any previously experienced. The life, values, and motivations of most modern students look nothing like that of an average student from 30 years ago. As the world rapidly evolves around us, we’re here to help colleges and universities navigate the shifting landscape by serving as a bridge between today’s students and their path to higher education success.
Our mission is to help colleges and universities understand, engage, and serve today’s students so they can expand opportunity through education. We’ve dedicated the last 30 years to helping schools serve adult and non-traditional students as the largest provider of unbundled marketing and enrollment management solutions for online and adult-focused higher ed.
Transitioning away from your current OPM provider can be a daunting task. But with EducationDynamics’ help, you can make the transition smoothly and efficiently. Our team of experts has the experience and expertise to ensure that your transition is successful. We’ll work with you to understand your specific needs and goals, and we’ll develop a personalized transition plan that meets your unique requirements. If you’re looking for a partner to help you unbundle from your current OPM provider, EducationDynamics is the right choice for you. We’ll help you make the transition smoothly and efficiently, so that you can focus on what’s most important: your students.
We believe that a holistic and full-funnel marketing approach is the most effective way to reach and enroll more students. By using a variety of channels and tactics, we can reach students at all stages of their journey, wherever they are. We can also nurture relationships with potential students and provide them with the information and support they need to make a decision about your institution. We build relationships with potential students and provide them with the information and support they need to make a decision about your institution.
Increase enrollments. Create in-demand programs. Satisfy students. If that sounds like your to-do list, there’s one tool that can make it all easier—data. Don’t guess what students want, know it. With primary and secondary research from industry experts that understand the volatile marketplace, you can serve your students’ needs while minimizing program costs. Get the insight you need to find, enroll, support, and satisfy students in the rapidly changing world of higher education.
Our team of experts can help your institution identify what students want and need, determine new programs that add value, and make data-driven decisions base on real student experiences.
From strategic planning and enrollment management to branding, marketing, and program development, we provide comprehensive services designed to address the unique challenges of the higher education industry. With a data-driven approach, we can help guide you in making informed decisions, attracting top-tier prospective students, and enhance the overall student journey.
With our personalized guidance, your institution can identify and close gaps in the primary opportunities that will provide the most significant growth, improve your internal efficiencies, and maximize the overall student experience.
We’ve been engaging, connecting with, and supporting non-traditional students for over 30 years and have helped hundreds of thousands of students find their path to a new life. We succeed through our data-driven approach, applied with a human touch.
Expanding Our Partnership
Growth through years of collaboration, communication and a shared mission.
We’re proud to call some of the most forward-thinking colleges and universities our partners. While we don’t have room to proudly display all 500+ logos on our website, we proudly accept the challenge and opportunity to work with some of the most recognizable and respected schools in the country. Together, we’re changing lives and expanding opportunity through education.
Our Solutions & Expertise
We help schools grow enrollments. It’s all we do. From consideration to graduation, our team of dedicated higher education experts are focused on helping schools understand, connect with, and serve today’s modern students. We’re creating pathways to higher education and building bridges to a better future.
We’re marketing experts who are hyper-focused on attracting and engaging students for online and non-traditional programs.
Intrigued? Learn More
Qualified prospects, at scale, from trusted higher education websites, inquiry portals and inbound engagement.
Engage Tomorrow's Students
Student-centered engagement, driven by professional higher education coaches and backed by best-in-class technology.
Start the Conversation
Grow your brand and reach more prospective students with next-generation awareness platforms and strategies. Data-driven. persona-focused. We get your brand top of mind.
Now What? Find Out
Drive more traffic to your website and stand above the noise with an SEO strategy that delivers for students, generates awareness and compels engagement.
Student-centered and empathetic websites get students from point A to Z faster. Our UX and CRO strategies are backed by data to create a better web experience and generate more enrollments.
Experience the Difference
Creative visual and copy solutions exclusively for higher education – because your message matters.
Targeted and intelligent engagement for your existing prospective students.
Apply our expertise in higher education marketing and enrollment management in a single bundled solution.
What Makes Us Different
Get your fingers on the pulse of today’s career-focused students with market intelligence and research led by nationally-recognized market research experts.
Discover What's Possible
Connect with a thriving community of students, parents and guidance counselors on trusted scholarship and financial aid resources.
Make informed decisions, attract top-tier prospective students, and enhance the overall student journey with our expertise.
Get Personalized Guidance
Optimize your enrollment team’s performance and develop student-centered enrollment coaches with guided and self-paced staff training and development from the U School.
We have focused exclusively on adult-focused online program marketing for over 30 years. Our deep knowledge of this unique audience is forged from our extensive experience, strengthened by our robust market research, and earned by managing over $200 million in advertising budget each year. We are the largest provider of unbundled marketing and enrollment management services focused exclusively on adult students and online programs.
We engage in continuous testing across all marketing channels to bring forth the best results for our clients and their students. We monitor engagement and conduct hundreds of tests each year on prospect engagement platforms and marketing portals that we own and manage, then we apply these insights to our agency marketing efforts on behalf of our clients.
We are a dedicated team of passionate higher education experts on a mission to expand opportunity through education. Our team of over 450 higher education professionals comes together to help our partner institutions expand education to today’s students.
We choose to work in higher education because we believe in a shared mission of expanding opportunity and we see education as the bridge to better lives for the students we serve. We value hard work and solving difficult challenges by working together and applying our talents and creative abilities. While we’re a remote team of experts from diverse backgrounds, various geographic locations and individual experiences, we’re bonded together as teammates.
We’re proud of the work we do and the people we do it with. That’s why EDDY was named a Great Place to Work in 2023.
Over 500 colleges and universities rely on EducationDynamics to help them grow enrollments in adult students and online programs. We also have deep strategic relationships with many of the biggest names in student engagement, including Google, LinkedIn, Meta, Salesforce, and more.
We believe open communication and transparency are the foundation for rock-solid relationships built around a shared mission of expanding opportunity through education. Our clients trust us as strategic partners because we have earned that trust by consistently exceeding their expectations with our student-first approach.
Our deep strategic relationships provide us access and insights that others simply cannot match. And, our strategic relationships expand beyond marketing platforms and into higher education. Our relationships with leading higher ed associations including UPCEA, CECU, and others provide us with insights into the challenges facing higher ed today and allow us to collaborate with those shaping the future of higher education.
We understand that we can’t truly change lives unless we are creating graduates. That is why we recognize marketing as an ongoing process that begins where most marketers end. Our full-funnel approach allows us to help schools understand, engage, enroll, and retain students. Our suite of services allows us to complement our clients’ strengths and provide support to transform higher education.
One of the benefits of working with EducationDynamics is putting over three decades of marketing and enrollment expertise to work for you. We have done the research, developed strategies, analyzed results, and tested (and retested) over and over again. We collected, organized, and evaluated data points by the thousands. We did our homework on every conceivable ounce of information imaginable. Then we used that information to develop and perfect our EnrollmentDiagnostic. Our EnrollmentDiagnostic is a comprehensive analysis and report on where your enrollment efforts stand today and what we can do together to grow your enrollments.