Blog: Market Research

Four Strategic Enrollment Management Takeaways from the 2024 Online College Student Report

BY: Chris Gilmore March 1, 2024

Learn four enrollment management takeaways from the 2024 Online College Student Report for enrollment management professionals. Read More

The Online College Students Report 2024

BY: Jesse Homan February 27, 2024

Dive into the key findings of the Online College Students 2024 report. Discover the latest insights into re-enrollment opportunities, rapid response importance, and unique program offerings. Download the complete report for actionable data and in-depth analysis. Read More

Higher Education Enrollment and Marketing Trends of 2024

BY: Jesse Homan February 7, 2024

Find out what it takes to succeed in higher ed marketing in 2024. Explore key trends and actionable strategies for growing enrollment and engaging students. Read More

Marketing and Enrollment Management Benchmarks 2024

BY: Jesse Homan January 9, 2024

Trends in Higher Education Marketing and Student Engagement The marketing and enrollment management landscape continuously shifts, presenting new challenges and opportunities. The evolving nature of the student journey has ushered in an era where prospective ... Read More

Survey of the Higher Education Landscape 2023

BY: Katie Tomlinson October 26, 2023

Discover the latest insights on the Higher Education Landscape with our 6 key findings. Stay up-to-date with our informative blog post. Read More

Using Scenarios to Master the eLearning WebApp

BY: Steven Fischer August 10, 2023

The eLearning Index WebApp is a tool that helps higher ed institutions make strategic decisions about program offerings. Read More

Increase Student Enrollment with the eLearning Index

BY: Nicole Szopinski June 20, 2023

Increase student enrollment with data-driven insights from the eLearning Index, helping you fine-tune your higher education program offerings Read More

Why Higher Education Needs to Embrace Microcredentials

BY: Steven Fischer May 11, 2023

Microcredentials – the new power-up in higher ed. Discover how these skill-based achievements are leveling up students' futures and boosting enrollments. Read More

Online College Students in 2023: What Matters Most

BY: Carol Aslanian March 15, 2023

Explore key takeaways into the latest trends for online college students in 2023 and get strategies for reaching them - download now! Read More

Marketing and Enrollment: Benchmarks for 2023

BY: Eric McGee January 18, 2023

Flexibility and choice are increasingly important. Find out how to respond in our latest Marketing and Enrollment Management Benchmarks report. Read More

What 2023 Has In Store: Trends in Higher Education Marketing

BY: Katie Tomlinson January 9, 2023

Change is inevitable, and the events of the past few years have pushed higher ed programs to change faster than ever before. Based on data we’ve collected over the last few years, here are our educated predictions for the trends in higher education for 2023. Read More

Improve Accessibility in Higher Ed

BY: Emma Rose January 6, 2023

Web accessibility is just one small part of inclusion and accessibility in higher ed. Ablr CRO Mike Iannelli offers his best advice for lasting change. Read More

How Degree Completion Programs Support Equity For All

BY: Travis Coufal November 10, 2022

People with some college, no credential experience an outsized impact in unfavorable economic weather, but degree completion programs can help. Read More

Informational Calls To Wow Prospective Students

BY: Travis Coufal November 4, 2022

Informational calls with prospective students are about more than collecting program information. Here’s how enrollment advisors can make calls valuable. Read More

Convince Returning Adult Students to Enroll Again

BY: Travis Coufal October 18, 2022

Here’s how colleges and universities can enroll more returning adult students by crafting marketing messages that speak to what these students want and need. Read More