Blog: Market Research
Survey of the Higher Ed Landscape 2022
The 2022 Survey of the Higher Education Landscape report provides an in-depth analysis of the economic and demographic headwinds that are pushing institutions to rethink their approach to attracting prospective students. Read More
The Some College, No Degree Market Is Growing
The number of people with some college, no degree is growing. Here’s what colleges and universities need to know to support returning adult students. Read More
Using Secondary Data to Evaluate Program Viability
Higher education institutions use secondary data for insights into program viability and gauging future success. Read More
What Are Micro-Credentials Really Worth?
The value of micro-credentials may not be obvious to employers. Higher ed marketers can connect the dots to show their worth. Read More
Get Ready for InsightsEDU 2023
Learn from the top higher ed marketing leaders about their latest strategies for marketing to students and growing enrollments. Join us on March 7-9, 2023 in Denver for the best InsightsEDU conference yet. Read More
Core Web Vitals: Improve Your Webpage Speed
In late 2021, Google created new Core Web Vitals (CWV) metrics. Learn more about how page speed affects your core web vitals. Read More
Online College Students Report 2022
The Demands & Preferences of Online College Students Today When EducationDynamics first started surveying and reporting on the demands and preferences of online college students in 2012, little was understood about this relative niche pocket ... Read More
Data for Decision-Making: 7 Questions Colleges Should Ask
Whatever your marketing & enrollment goals may be, market research can help your college make data-driven decisions. Read More
Needs Assessment vs Demand Analysis: Data for Higher Ed Decisions
Needs Assessment vs Demand Analysis In higher education, we talk a great deal about what students need. They may need degrees to get jobs or support to persist toward their credential. Market research may help ... Read More
4 Data Sources for Higher Ed Every Institution Must Apply
Make Smarter Choices with These Data Sources for Higher Ed Repeating what you’ve always done won’t help your college or university thrive in a rapidly changing higher education market. The right data helps you understand ... Read More
eLearning Index of EducationDynamics 2022
Assessing the Student Demand for Degrees & Programs Demand for certain degrees & certificate programs have changed drastically over the last several years. Today’s working and adult students demand flexible programs that are focused on areas of ... Read More
A Sneak Peek at InsightsEDU: Speakers, Sessions and Highlights
Join us in Denver or virtually online for good times, networking and more than a few amazing sessions on the future of higher ed marketing and enrollment management. Read More
The Data-Driven Approach To Help Higher Ed Meet Student Needs
Targeted data can inform decisions about programs, offerings, and marketing at a time of rapid change. If you’re relying on past wisdom, to make choices about your programs, sudden and subtle changes in student demands and preferences could take your program by surprise. Read More
Marketing & Enrollment Management Benchmarks 2022
What do the changes of the last year mean for higher education marketing and engagement? That’s the big question we answer in the Marketing and Enrollment Management Benchmarks 2022 report. Read More
Adult and Online Higher Ed Conferences 2022
We’re looking forward to the chance to attend more conferences in-person this year. Here’s a list of the 12 higher education conferences we’re most excited about in 2022. Read More