Blog: Market Research

Convince Returning Adult Students to Enroll Again

BY: Travis Coufal October 18, 2022

Here’s how colleges and universities can enroll more returning adult students by crafting marketing messages that speak to what these students want and need. Read More

Survey of the Higher Ed Landscape 2022

BY: Steven Fischer October 17, 2022

The 2022 Survey of the Higher Education Landscape report provides an in-depth analysis of the economic and demographic headwinds that are pushing institutions to rethink their approach to attracting prospective students. Read More

The Some College, No Degree Market Is Growing

BY: Emma Rose September 27, 2022

The number of people with some college, no degree is growing. Here’s what colleges and universities need to know to support returning adult students. Read More

Using Secondary Data to Evaluate Program Viability

BY: Steven Fischer September 22, 2022

Higher education institutions use secondary data for insights into program viability and gauging future success. Read More

What Are Micro-Credentials Really Worth?

BY: Emma Rose September 20, 2022

The value of micro-credentials may not be obvious to employers. Higher ed marketers can connect the dots to show their worth. Read More

Get Ready for InsightsEDU 2023

BY: Jesse Homan August 15, 2022

Learn from the top higher ed marketing leaders about their latest strategies for marketing to students and growing enrollments. Join us on March 7-9, 2023 in Denver for the best InsightsEDU conference yet. Read More

Core Web Vitals: Improve Your Webpage Speed

BY: Anamarie Tarantino July 5, 2022

In late 2021, Google created new Core Web Vitals (CWV) metrics. Learn more about how page speed affects your core web vitals. Read More

Online College Students Report 2022

BY: Carol Aslanian June 7, 2022

The Demands & Preferences of Online College Students Today  When EducationDynamics first started surveying and reporting on the demands and preferences of online college students in 2012, little was understood about this relative niche pocket ... Read More

Data for Decision-Making: 7 Questions Colleges Should Ask

BY: Carol Aslanian June 1, 2022

Whatever your marketing & enrollment goals may be, market research can help your college make data-driven decisions. Read More

Needs Assessment vs Demand Analysis: Data for Higher Ed Decisions

BY: Carol Aslanian May 2, 2022

Needs Assessment vs Demand Analysis In higher education, we talk a great deal about what students need. They may need degrees to get jobs or support to persist toward their credential. Market research may help ... Read More

4 Data Sources for Higher Ed Every Institution Must Apply

BY: Emma Rose April 18, 2022

Make Smarter Choices with These Data Sources for Higher Ed Repeating what you’ve always done won’t help your college or university thrive in a rapidly changing higher education market. The right data helps you understand ... Read More

eLearning Index of EducationDynamics 2022

BY: Eric McGee March 15, 2022

Assessing the Student Demand for Degrees & Programs  Demand for certain degrees & certificate programs have changed drastically over the last several years. Today’s working and adult students demand flexible programs that are focused on areas of ... Read More

A Sneak Peek at InsightsEDU: Speakers, Sessions and Highlights

BY: Eric McGee February 3, 2022

Join us in Denver or virtually online for good times, networking and more than a few amazing sessions on the future of higher ed marketing and enrollment management. Read More

The Data-Driven Approach To Help Higher Ed Meet Student Needs

BY: Carol Aslanian January 27, 2022

Targeted data can inform decisions about programs, offerings, and marketing at a time of rapid change. If you’re relying on past wisdom, to make choices about your programs, sudden and subtle changes in student demands and preferences could take your program by surprise. Read More

Marketing & Enrollment Management Benchmarks 2022

BY: Eric McGee January 18, 2022

What do the changes of the last year mean for higher education marketing and engagement? That’s the big question we answer in the Marketing and Enrollment Management Benchmarks 2022 report. Read More