Blog: Market Research

Adult and Online Higher Ed Conferences 2022

BY: Eric McGee January 14, 2022

We’re looking forward to the chance to attend more conferences in-person this year. Here’s a list of the 12 higher education conferences we’re most excited about in 2022. Read More

How ACR Smart Tech Can Target Higher Ed Ad Buys

BY: Emma Rose November 30, 2021

Your television is watching you. Well, actually, it’s watching what you watch. Using a technology called automated content recognition (ACR), smart TVs can track viewership habits. A few years ago, only the most high-end models ... Read More

Micro-Credentials Continue to Grow in Popularity

BY: Emma Rose November 4, 2021

The Demand for Micro-Credentials The unpredictability of a pandemic, the rapid evolution of technology, and a shifting job market have all contributed to a meteoric rise in the popularity of micro-credentials. Student demands have shifted, ... Read More

The Future of Open Rate Visibility

BY: Mari Breedlove October 27, 2021

On September 20th, Apple released the largely anticipated and, for some, dreaded iOS 15 update. After being announced in June, marketers braced themselves for the changes in open rate visibility brought on by these updates ... Read More

Survey of the Higher Ed Landscape 2021

BY: Mari Breedlove October 12, 2021

EducationDynamics explores the economic, social, and psychological factors impacting higher education enrollment and student behavior. Read More

Nielsen Loses MRC Accreditation: Does This Impact Higher Ed Marketing?

BY: Lora Polich September 28, 2021

If you have been keeping an eye on higher ed marketing, Nielsen’s recent loss of accreditation might feel a bit unsettling. For decades, Nielsen has been synonymous with TV ratings and is undoubtedly the brand ... Read More

Online College Students 2021

BY: Nicole Hagel June 10, 2021

There is no doubt that the landscape of higher education has been permanently altered, and the past year has proven to be a challenging time for students and educators alike. In EducationDynamics’ latest report, Online College Students 2021, the data uncover further evidence that online learning is a largely successful platform that is only just beginning to reach its potential. Read More

Reaching Today’s Students

BY: Nicole Hagel March 24, 2021

Although the education landscape has shifted dramatically over the course of this past year, the need to reach today’s students has remained the same. At CALEM 2021, Carol Aslanian presented the opening keynote session “Reaching Today’s Students,” which discussed valuable information regarding today's latest student trends. Read More

Unlocking Insights from The Online College Students Report

BY: Emma Rose November 3, 2020

To remain future-ready, colleges and universities are applying agility and innovation in their quest to meet the needs of the online college student population. Insights from our Online College Students Report helped to answer these questions from higher education experts. Read More

Recruiting and Retaining First Generation, Post-traditional Students

BY: Emma Rose October 1, 2020

Recruiting and retaining first-generation post-traditional students is one way that institutions can keep reaching enrollment goals even as the number of traditional students declines. Read More

Partnering with Business and Industry

BY: Emma Rose June 22, 2020

Achieving alignment between education and business is an urgent challenge for institutions. When students can see how programs align with their career goals, they are more likely to pursue an education. Read More

Unbundled Education Isn’t Here to Kill Your Degree Program.

BY: Emma Rose January 28, 2020

Living In a World With Choices. Unbundled education – The concept has circulated in higher education for over a decade. Some colleges and universities have tried to hide from it. Others have attempted to face ... Read More

How to Secure Faculty Buy-In for Your Initiatives

BY: Emma Rose March 28, 2019

When you introduce a new initiative, whether it’s related to outcomes, technology, or infrastructure, faculty members may balk. If you’re struggling to get faculty buy-in, you might think it would be better to just push ... Read More