InsightsEDU
Conference
Education is Ageless
Join hundreds of higher education marketing, admissions, and enrollment management professionals for the can’t-miss conference of the year. The 2025 conference will be hosted in New Orleans, LA, with a wide array of speakers targeted to help higher education professionals navigate the current education landscape. The InsightsEDU conference is one of the few higher education conferences that focus exclusively on the adult learner enrolled in post-traditional education programs.
Experience for yourself why this is the can’t-miss conference of the year for many higher education professionals. We’ll explore insights into today’s students, how to reach these students, and strategies for growing your post-traditional enrollments. Join us for Insights into Education with some of the leading minds in higher education marketing and enrollment management.
InsightsEDU 2025
Dates: February 12-14, 2025
Location: The Ritz-Carlton, New Orleans
3 Reasons to Attend InsightsEDU
1. Insightful sessions
Our sessions are crafted to help college and university leaders gain valuable insight into the latest trends in higher ed.
2. Incredible higher ed speakers
Hear from the best marketing and enrollment management leaders in higher ed.
3. Top networking opportunities
Meet, network, and learn from your peers or join us for insightful sessions.
Check Out Our Agenda
All Sessions are Listed in Central Standard Time
**We’re still putting the finishing touches on our agenda and it will be released around October 1st. Note that dates, times, and session titles may continue to change.
This year’s conference will feature a blend of panel discussions and presentations focused on 3 agenda tracks: Marketing, Enrollment Management, and Leadership, and featuring higher education leaders and marketing experts from the top higher education platforms in marketing and enrollment management.
Wednesday, February 12
| Time | Session |
|---|---|
| 8:00 – 9:00 AM | Breakfast |
| 9:00 – 10:15 AM | General Session: The Evolving Expectations of the Modern Learner: How Institutions Can Adapt and Thrive |
| 10:15 – 10:30 AM | Coffee Break |
| 10:30 – 11:30 AM | General Session |
| 11:30 – 11:45 AM | Networking Break |
| 11:45 – 12:35 PM | Concurrent Session: Panel – Stack Your Way to Success: Leveraging Alternative Credentials for Enrollment Growth |
| 11:45 – 12:35 PM | Concurrent Session: SEO 2.0: Evolving Your SEO and Optimization for the AI-Driven Future |
| 11:45 – 12:35 PM | Concurrent Session: From Waitlist to Wins: Creative Strategies to Streamline Admissions & Maximize Enrollment |
| 11:45 – 12:35 PM | Concurrent Session |
| 12:35 – 1:45 PM | Lunch |
| 1:45 – 2:35 PM | Concurrent Session: Panel – A Touchdown for Enrollment: Building a High-Performing Admissions Team |
| 1:45 – 2:35 PM | Concurrent Session: Workforce Ready: Creating Pathways to Employment Through Strategic Partnerships |
| 1:45 – 2:35 PM | Concurrent Session: Mapping Content to the Student Journey: A Strategic Approach to Persona-Driven Marketing |
| 1:45 – 2:35 PM | Concurrent Session |
| 2:35 – 2:50 PM | Networking Break |
| 2:50 – 3:40 PM | Concurrent Session: Panel – The Generative Shift: Harnessing AI in Higher Education Marketing |
| 2:50 – 3:40 PM | Concurrent Session: Re-Engaging Students: A Multi-Channel Approach to Nurturing Across the Student Journey |
| 2:50 – 3:40 PM | Concurrent Session: Leading Through Change: Navigating a Culturally Diverse Higher Education Landscape |
| 2:50 – 3:40 PM | Concurrent Session |
| 3:40 – 4:00 PM | Networking Break |
| 4:00 – 5:00 PM | General Session: Panel – Hacking the Algorithm: Reimagining Marketing for the Modern Learner |
| 5:30 – 9:00 PM | Welcome Reception: Bourbon Street Bash |
Thursday, February 13
| Time | Session |
|---|---|
| 7:00 – 8:00 AM | Morning Activity: Ageless Mindful Yoga for Academic Excellence |
| 8:00 – 9:00 AM | Breakfast |
| 9:00 – 10:15 AM | General Session: Panel – The Era of the Modern Learner: Redefining Higher Education |
| 10:15 – 10:30 AM | Coffee Break |
| 10:30 – 11:30 AM | General Session |
| 11:30 – 11:45 AM | Networking Break |
| 11:45 – 12:35 PM | Concurrent Session: Panel – Breakup With Your OPM: Rethinking Strategic Partnerships |
| 11:45 – 12:35 PM | Concurrent Session: Your Website Sucks: From User Frustrations to Student-Generating Success |
| 11:45 – 12:35 PM | Concurrent Session |
| 11:45 – 12:35 PM | Concurrent Session |
| 12:35 – 1:45 PM | Lunch |
| 1:45 – 2:35 PM | Concurrent Session: Panel – Age is Just a Number: Future-proof Student Recruitment and Retention Tactics |
| 1:45 – 2:35 PM | Concurrent Session |
| 1:45 – 2:35 PM | Concurrent Session: Stop Watching, Start Interacting: Rethinking Your CTV Ad Strategy |
| 1:45 – 2:35 PM | Concurrent Session |
| 2:35 – 2:50 PM | Networking Break |
| 2:50 – 3:40 PM | Concurrent Session: Panel – Marketing in Motion: Strategies for a New Generation of Online Students |
| 2:50 – 3:40 PM | Concurrent Session |
| 2:50 – 3:40 PM | Concurrent Session: Unlocking Growth: Cultivating a Culture of Testing and Innovation |
| 2:50 – 3:40 PM | Concurrent Session: AI made me do it: Content Ideas Backed by Data-driven insights |
| 3:40 – 4:00 PM | Networking Break |
| 4:00 – 5:00 PM | General Session: Panel – Bridging the Gap: Aligning Marketing & Enrollment Management Success |
Friday, February 14
| Time | Session |
|---|---|
| 8:00 – 9:00 AM | Breakfast |
| 9:00 – 10:55 AM | Hands-On Workshop: Unlocking Enrollment Success: A Customized Consulting Workshop Experience |
| 9:00 – 9:50 AM | Concurrent Session |
| 9:00 – 9:50 AM | Concurrent Session |
| 9:00 – 9:50 AM | Concurrent Session: Performance Management Strategies That Work |
| 9:50 – 10:05 AM | Coffee Break |
| 10:05 – 10:55 AM | Concurrent Session |
| 10:05 – 10:55 AM | Concurrent Session |
| 10:05 – 10:55 AM | Concurrent Session: The Authenticity Algorithm: Unifying SEO and Organic Social for Omni-Channel Success |
| 11:00 – 11:50 AM | Concurrent Session: Panel – Breaking Barriers: Enhancing Service to Underserved and Underrepresented Populations |
| 11:00 – 11:50 AM | Concurrent Session: Connecting the Dots: A Complete Guide to Full-Funnel Marketing in Higher Ed |
| 11:00 – 11:50 AM | Concurrent Session |
The Ritz-Carlton,
New Orleans
We are thrilled to invite you to our highly anticipated conference, hosted at the exquisite Ritz-Carlton in the vibrant city of New Orleans, Louisiana.
Address: 921 Canal St, New Orleans, LA 70112
Featured Speakers
Dale Leatherwood
Chief Marketing Officer
Columbia Southern University
Andrew Fleischer
Head of Industry, Education
Tomea Knight
Sr. Director, Strategic Marketing & Outreach
University of Pennsylvania
Over 50 Subject Matter Experts & Speakers
If you’re looking for impactful discussions on a wide variety of higher ed topics, then InsightsEDU is the place for you.
Over 100 Colleges & Universities Represented
Join hundreds of higher education marketing, admissions, and enrollment management professionals.
Over 30 Higher Education Sessions to Attend
Our informative and inspiring sessions will help you gain knowledge and insights into the rapidly evolving higher education landscape.