Position Title: Creative Manager

Who You Are

The Creative Manager will lead a team of designers, copywriters and editors while contributing directly to the copywriting process. You will manage, mentor, and develop team members while also actively producing high-quality content for a range of projects such as digital campaigns, email campaigns, program page copy, brand messaging and more.

Team Leadership

• Lead, manage, and mentor a small creative team, fostering a collaborative and inspiring environment.
• Provide constructive feedback and career development support for team members.
• Conduct regular team meetings and performance reviews, ensuring project goals are met.
• Oversee copy and make sure it is in alignment with the project/campaign ask: audience, tone, brand, voice, objective, funnel area, channel placement, etc.

Creative Strategy & Execution

• Work closely with Senior Creative Director and Brand Manager to develop and execute creative strategies that align with partner goals.
• Oversee the creative production ensuring high-quality output.
• Develop copy that aligns with audiences and where they are in the marketing funnel.

Copywriting & Content Creation

• Take a hands-on approach to writing and editing copy for various marketing materials, including websites, social media, emails, OTT/CTV, marketing materials, and more.
• Craft compelling narratives that resonate with target audiences, ensuring tone and messaging are consistent across all channels.
• Edit and refine content produced by team members to ensure it meets brand guidelines and quality standards.
• Leverage performance insights to refine messaging approaches and optimize copy effectiveness.

Collaboration & Communication

• Serve as the key point of contact between the creative team and other departments to ensure alignment on creative goals and project timelines.
• Work with the creative operations manager to allocate resources when necessary.
• Collaborate with Senior Creative Director on creative tools needed, new tool proposals including stock sites, ai software, design software, etc.

Who We Are

EducationDynamics

EducationDynamics is the transformative strategic partner that helps schools meet the challenges and opportunities of serving the Modern Learner. Our mission is to expand opportunity through education by helping colleges and universities understand, engage and serve all students. With services that include marketing, enrollment management, market research, inquiry generation, consulting and student retention, we have dedicated the last 35 years to helping schools prosper as the largest provider of unbundled enrollment growth services.

Our ability to design and execute on a cohesive and unified brand to better serve the Modern Learner is further strengthened by the specialized expertise of our sister companies, RW Jones Agency and Rankin Climate. These two entities allow us to offer a broader and more impactful range of solutions.

What You Offer

Educational Requirements and Background

• Bachelor’s degree in English, marketing, communications, journalism or related field

Required Skills

• Proven experience in copy and content creation – writing, editing and proofing
• Content optimization for different delivery modalities
• 5+ years management experience leading creative teams and projects
• Proficiency with the Microsoft Office Suite, ChatGPT, and familiarity with Adobe Creative Suite
• Experience leading and participating in client presentations
• An understanding of the Higher Education and Post-Secondary Education sector is a plus

What We Offer

Our Core Values

Working Together
We value the people we work with and genuinely enjoy the work we do together.

Working with Standards
We hold ourselves to high standards.

Driving Great Outcomes
We focus on achieve results and making a real impact.

Our Commitment to Advancement

At EDDY, we value learning and aim to provide a space for everyone to grow and share their knowledge by giving tuition reimbursements for expenses incurred through accepted universities. With this approach taken, we also recognize the hard work of our team members and promote them when these accomplishments present themselves.

Other advantages to working at EDDY include:

• Medical, dental and vision coverage
• 401K Plan
• Remote work or flexible schedules
• Unlimited Paid Time Off (PTO)
• Training and growth opportunities

What Happens After You Apply?

Once your application has been successfully submitted, qualified candidates can expect a member of the official EDDY recruiting team to reach out to you directly.

Physical Factors

Physical demands and work environment: The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Physical demands: While performing the duties of this job, the employee is occasionally required to walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop; talk or hear.   Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

EQUAL EMPLOYMENT OPPORTUNITY

EducationDynamics, LLC is an Equal Opportunity Employer. We do not discriminate against applicants based upon any protected status, including but not limited to race, color, creed, religion, gender, national origin, ancestry, age, marital or domestic partner status, military or veteran status, affectional or sexual orientation, physical or mental disability, gender identity or expression.

EducationDynamics offers reasonable accommodations in the hiring and employment process for individuals with disabilities. If you need assistance in the application or hiring process to accommodate a disability, you may request an accommodation at any time.