EducationDynamics Acquires Net Natives, Advancing a New Model for Higher Education Growth

EducationDynamics is pleased to announce the acquisition of Net Natives, a globally recognized higher education marketing and technology firm known for its expertise in market intelligence, performance marketing, international engagement and enrollment technology.

Higher education is changing rapidly. Demographic shifts, evolving student expectations, AI-driven discovery, and growing pressure on institutional reputation are creating challenges that can no longer be solved through disconnected strategies, systems, and partners.

Together, EducationDynamics and Net Natives are building a more connected model for higher education—bringing strategy, intelligence, technology, communications, reputation, and enrollment expertise together to help institutions navigate an increasingly complex landscape.

What This Means for Institutions:

• Expanding global expertise across student engagement, audience strategy, and international markets

• Broader market intelligence and audience insights to support informed decision-making

• Enhanced technology and measurement capabilities that connect strategy to outcomes

• Greater depth and flexibility across global teams with expertise spanning enrollment, reputation, communications, and marketing

For our partners, it’s business as usual. Existing relationships, services, and points of contact remain unchanged as we begin the integration process. Over time, clients will continue working with the teams they know while gaining access to expanded expertise, technology, and resources.

We are excited about what this means for our clients, out teams, and the future of higher education marketing and enrollment.

Welcome to the next chapter.