Transforming Student Search to Grow Enrollment
Break Free From the Status Quo Student Search to Reach Your Enrollment Goals
For decades, student recruitment has been defined by a singular, outdated playbook: purchase lists of names from testing services and launch expensive and inefficient marketing campaigns. This formula hasn’t changed in over twenty years, despite the tectonic shift in media and society. Legacy providers still champion this volume-based approach, but it is a strategy built for a world that no longer exists. Everything has fundamentally changed—and continuing to invest in yesterday's solutions is a direct threat to your institution's enrollment goals and long-term sustainability. The status quo is not just inefficient; it is ineffective and it has failed.
This broken model fails because everything has changed. A powerful blend of demographic shifts and transformative technology has created a different world where students explore college in entirely new ways. Today’s Modern Learner is in complete control of their journey. They are savvy digital consumers who build their own consideration sets based on brand reputation, perceived value, career outcomes and their perceived fit with your campus community. Strategies from the past simply do not work on a student who is already two steps ahead. Our unified enrollment strategy is forged from years of engaging students with an integrated omni-channel marketing approach informed by the industry's largest data set and digital ecosystem.
Outdated Thinking is Breaking Student Search.
We Have a Better Way.
Building an Effective Funnel Requires a New Approach
Reaching the Modern Learner requires a different solution than a bigger mailing list; it demands a smarter, fully integrated omni-channel strategy. While competitors remain anchored to the past, EducationDynamics has been preparing for this moment. We pioneered the complex work of engaging non-traditional and adult students, which allowed us to build the sophisticated, multi-faceted approach now required to recruit all students effectively.
Maximize Your Reach with a Unified Enrollment Strategy
A Unified Enrollment Strategy is not just about replacing old tactics. It is about building a more powerful and efficient ecosystem fueled by the largest data set in higher education. We more efficiently apply resources to deliver an agile growth strategy that meets students wherever they are in their journey and engages parents throughout the journey.
- Strategic Digital Marketing & Paid Search
- Paid & Organic Social Media Marketing
- Targeted Awareness & Video Campaigns
- Answer Engine Marketing (GEO & AI-driven)
- Comprehensive Website & SEO Strategies
- Personalized Nurturing & Engagement
- Integrated Direct Marketing
Build Your Reputation and Engage Across Platforms
Today's students live on social media, stream videos across platforms and seek out social proof through online communities. And, they turn to the brands they trust first. They rely heavily on parents and family members they trust to guide their decision. That's why our brand-boosting strategy go beyond the basics of boring postcards and hollow social media posts. We blend granular targeting with next-generation AI-driven audience engagement to ensure your brand reaches the right audiences at the right time and with the right message. Supported by our award-winning in-house creative team, your next class is delivered visually compelling ads, aligned with your institution’s visual branding, that resonate with your target audience, driving engagement and generating high-quality leads. Plus, we continuously track performance and optimize campaigns to maximize your ROI.
Our full-funnel approach doesn’t end with a request for information and initial inquiry. As a full-service solution provider, we understand the inseparable connection between your awareness and demand generation marketing, human-focused engagement strategies and strategic enrollment management. Our holistic view of the student journey means we’re able to impact every stage of the student journey exponentially. Our full funnel technology stack seamlessly incorporates data and feedback from each stage of the journey and leverages it to generate higher performing campaigns across the marketing funnel. That means higher quality inquiries at a lower cost, and more enrollments for your programs.
Partner with EducationDynamics for Enrollment Success
Ready to take a full-funnel approach that maximizes digital marketing potential? EducationDynamics is your trusted partner in achieving your enrollment goals while creating an unforgettable student experience. We combine data-driven insights with creative expertise and a deep understanding of the higher education landscape to deliver results that matter. Contact us today to discover how our holistic approach can help you reach more students and build a brighter future for your institution.