From Strategy to Scale:
A 10-Year Journey to 10X Marketing ROI
A Modern University Dedicated to Redefining Higher Education
A private institution known for its strong commitment to accessible, flexible education, stands at the intersection of mission and innovation, dedicated to helping students of all backgrounds achieve their educational and professional goals through a student-centric and values-driven approach. Through a broad range of online and graduate programs with flexible degree pathways, this university is redefining what it means to serve the Modern Learner.
When the university partnered with EducationDynamics in 2012, it was a strategic alignment built on a shared belief in the power of education to drive transformation. The goal was to scale online enrollment through an integrated strategy grounded in research and performance to meet the demands of a shifting student landscape. Guided by a mission to make high-quality, affordable learning accessible to all, the university introduced a one-price tuition model that removed financial uncertainty and positioned it as a leader in student-first innovation. EducationDynamics joined the effort with a full-funnel marketing approach that combined paid media, organic search, creative services and inquiry qualification.
The Objective
Our shared objective was clear: to generate sustainable enrollment growth through actionable intelligence and full-funnel execution. We connected mission with momentum by building brand awareness, optimizing marketing performance and delivering enrollment results that reflect the university’s values.
- Support consistent enrollment growth through integrated, full-funnel marketing.
- Deliver high-quality, qualified leads through seamless inquiry management.
- Use data and market research to inform program prioritization and expansion.
- Strengthen brand presence through paid, organic and creative marketing channels.
- Operate as a strategic extension of the internal team to enhance agility and scale.
The Solution
Driven by a shared commitment to student success and access to education, the university and EducationDynamics (EDDY) have partnered for more than a decade to align brand, marketing and enrollment strategy. The partnership began with paid and organic marketing to grow online enrollment and has evolved into a full-scale, integrated strategy that includes lead qualification, creative development, website optimization and brand amplification.
Working as a strategic partner, EDDY functions as an embedded extension of the university’s team to develop integrated marketing and communication strategies that reinforce the school’s existing brand strength while delivering the right message, at the right time, on the right platforms to all prospective students.
This comprehensive solution includes program and market research to inform offerings, and ongoing refinement of messaging and channel strategy to connect with value-conscious students at key points in their journey. EDDY also ensures that every tactic supports the university’s long-term growth and mission-driven focus on affordability and access.
By aligning brand and performance marketing with inquiry outreach and market research, EducationDynamics transformed the university’s digital engagement strategy into a high-performing enrollment engine and set a new standard for scalable, student-centered growth.
The Results
The EDDY Difference
EducationDynamics brings a uniquely integrated approach to enrollment growth that considers every phase of the student journey. Unlike traditional agencies that focus on isolated marketing tactics, EDDY operates as a strategic partner, aligning media, messaging, inquiry management, and research into a seamless ecosystem designed to drive real, measurable results.
At the university, this full-funnel strategy has been especially impactful. EDDY’s deep expertise in higher education ensures every tactic is rooted in an understanding of what today’s modern learners need and expect. This industry-specific knowledge enables EDDY to develop creative and innovative strategies that are not only visionary but also practical and closely aligned with the school’s overall mission and goals.
From refining brand visibility to streamlining down-funnel processes, the partnership was always centered on student success and institutional alignment.
While other firms might offer one-size-fits-all campaigns, EDDY delivers customized, data-informed strategies tailored to the university’s mission of affordability, flexibility, and access. This commitment to collaboration, insight, and execution is what sets the partnership apart and helps redefine what is possible in enrollment marketing.