Optimize Facebook Ads for Better Higher Ed Marketing

BY: Jarad Petroske February 28, 2019

Have you ever boosted a Facebook post only to be let down by the results? You found your audience, had great ad creative, set aside a reasonable budget, but the ad still under-performed. For too ... Read More

Higher Ed Recruiting Opportunities on Snapchat, Pinterest, and LinkedIn

BY: Jarad Petroske October 1, 2018

Pew Research Center, YouTube, Facebook, and Instagram continue to occupy the top three spots for American’s social media use. But what about those ranking further down the list? Twenty-nine percent of all Americans report using ... Read More