Blog:
Why PR May Be One of Higher Ed’s Most Urgent Strategies Right Now
Discover why PR is becoming one of higher ed’s most urgent tools—and how it can elevate credibility, relevance and visibility in an AI-shaped world. Read More
Marketing Can’t Lead If It’s Shackled by Structure
Internal misalignment hobbles higher ed marketing. Learn how to overcome structural challenges to boost revenue and reputation. Read More
Developing and using behavior-based personas in higher education marketing
Ditch demographics. Learn how higher ed marketing teams use behavior-based student personas and data segmentation to drive college enrollment. Read More
Why smarter email volume management matters
Master higher ed email marketing. Use segmentation, throttling, and sunsetting to beat spam filters, boost deliverability, and engage students. Read More
Reputation as the cornerstone of institutional success
Discover key takeaways from AMA Higher Ed 2024. Learn why institutional reputation is a core asset and how MarComm drives strategic revenue growth. Read More
Boost campus communications: How to strengthen key relationships this fall
Higher ed campus communications leaders: Learn why building trusted relationships this fall is critical for effective crisis management and strategy. Read More
Remembering campus audiences: Why internal communications deserve investment
Effectively reaching students, faculty and staff can improve morale, strengthen crisis responses and motivate the workforce. In the fast-paced world of higher education, campus communication professionals often focus mainly on external work. Crafting press releases, ... Read More
The importance of research informing university strategic planning
Drive higher ed success. Discover why brand perception and market research are critical for data-informed university strategic planning. Read More
Enhancing higher education marketing and communications capacity with AI
Boost capacity and capability in higher ed. Discover how EducationDynamics' AI services and custom GPT tools optimize campus marketing Read More
Taking a breath, planning for the next: 5 summer strategies for success
Maximize the summer pause in higher ed. Use this season for strategic planning, media coaching, issues management, social strategy, and video prep. Read More
The Smart Choice: Hire a Fractional CMCO
Discover how outsourcing higher ed marketing and hiring a fractional CMCO can cut costs, provide expert strategy, and drive crucial enrollment growth. Read More
Showcasing your campus on local television
Boost reputation by pitching stories to local TV news. Learn how to leverage visual content and concise messaging to capture media attention. Read More
College leaders can’t hide when trust is at stake
University leaders can no longer rely on old crisis playbooks. Discover why radical transparency, not silence, is the key to surviving modern scrutiny. Read More
Three things university presidents should know about marketing
Discover 3 things university presidents must know about how a mature marketing and communications (Marcomm) team drives revenue and reputation. Read More