Chatbots in Higher Ed: Optimizing Website Interactions for Prospective Students

BY: Jennifer Ravey March 15, 2024

Conversations about AI in higher education have mostly focused on student use of AI, but most leave out institutions’ own reliance on the technology – using chatbots on websites. These AI-powered virtual assistants are being ... Read More

Identifying and Addressing Student Pain Points with Student-Centered Social Media Strategies

BY: Jennifer Ravey September 13, 2023

Learn how to use student-centered social media strategies to identify student pain points and address them with relevant content tailored. Read More

Why College Reviews Matter for Higher Ed Marketing

BY: Jennifer Ravey July 13, 2023

College reviews from students can build trust and drive enrollment. Here’s how college marketers can encourage and manage reviews for the best results. Read More

Six Trends to Increase the Success of Your Higher Education Social Media Marketing Strategy

BY: Jennifer Ravey May 25, 2023

Explore the latest trends shaping 2023's social media marketing for higher education and learn how to effectively engage prospective students. Read More