What Higher Ed Marketers Can Learn from the Meltwater Summit 2025

BY: John Michael Szczepaniak June 9, 2025

The Meltwater Summit 2025 revealed how creativity, brand strategy and AI are converging to shape the future of marketing. Discover key takeaways for higher education marketing leaders looking to boost brand visibility and strengthen institutional reputation in today’s fast-evolving digital landscape. Read More

The Sky Is The 300 Character Limit: BlueSky, The Next Big Social Media Platform

BY: John Michael Szczepaniak November 26, 2024

Discover BlueSky's key features and benefits as an emerging social media platform with a decentralized structure and a strong focus on community engagement. Its innovative approach is reshaping digital communication and offers significant opportunities for institutions to enhance their social media strategies. Read More

Unraveling Instagram Threads: The Next Big Thing for Higher Education Social Media

BY: John Michael Szczepaniak July 6, 2023

Discover Instagram Threads, Meta's latest offering for bite-sized, text-based content. Enhance your marketing strategy with this new platform Read More