Why Ad-Supported Streaming Services Matter for Higher Ed Marketing

BY: Lora Polich April 13, 2023

Ad-supported streaming services offer a valuable opportunity for higher ed marketing. Here’s how institutions can use these platforms for awareness marketing. Read More

Using Social Media Video Networks for Higher Ed Marketing

BY: Lora Polich March 30, 2023

Different social media video networks have different audiences and uses. Match the higher ed marketing message and format to the platform for best results. Read More

Netflix’s Basic Ad Tier Launch

BY: Lora Polich November 11, 2022

Netflix introduced its Basic With Ads tier. If you're considering it as a new marketing platform for your college, here’s what you need to know. Read More

3 Trends, 1 Challenge — A Look at Programmatic Advertising

BY: Lora Polich July 15, 2022

A look at three trends in programmatic advertising and how they can help education marketers optimize ad spend and maximize results. Read More

Influencer Marketing in Higher Ed: A Crash Course

BY: Lora Polich October 22, 2021

Influencers are the new big idea in marketing. Spurred by the boom in social media platforms and consumers’ increasing frustration with more overt ads, many businesses are turning to influencer marketing to reach their target ... Read More

Nielsen Loses MRC Accreditation: Does This Impact Higher Ed Marketing?

BY: Lora Polich September 28, 2021

If you have been keeping an eye on higher ed marketing, Nielsen’s recent loss of accreditation might feel a bit unsettling. For decades, Nielsen has been synonymous with TV ratings and is undoubtedly the brand ... Read More

How to Get Creative With Awareness Marketing in Higher Ed

BY: Lora Polich July 21, 2021

Over-the-top and streaming marketing channels are a powerful way to reach potential students. About 72% of U.S. households were reachable through these channels by the end of 2020. That's why higher ed marketers are getting creative to maximize engagement on OTT and streaming platforms. The best part is, you don’t need new creative assets. You just need the right invitation to engage. Read More

OTT Advertising Continues to Engage Potential Students

BY: Lora Polich February 22, 2021

If you want to reach students in the U.S., putting your message on television is a smart idea. But don’t start writing checks to your local broadcast station just yet. Mobile and streaming options, collectively known as OTT or Connected TV, are redefining television. Read More

OTT Marketing Best Practices for Higher Education

BY: Lora Polich September 15, 2020

OTT advertising can be a valuable asset to a marketing strategy. Lora Polich, the Director of Awareness Marketing for EducationDynamics, discusses OTT marketing best practices. Read More