Blog:
Everything You Need to Know About Programmatic Advertising in Higher Ed
Programmatic advertising can help higher education institutions grow enrollment and build brand awareness. EDDY specializes in programmatic advertising for higher education and can help institutions overcome challenges and achieve their goals. Read More
Why Ad-Supported Streaming Services Matter for Higher Ed Marketing
Ad-supported streaming services offer a valuable opportunity for higher ed marketing. Here’s how institutions can use these platforms for awareness marketing. Read More
Using Social Media Video Networks for Higher Ed Marketing
Different social media video networks have different audiences and uses. Match the higher ed marketing message and format to the platform for best results. Read More
Netflix’s Basic Ad Tier Launch
Netflix introduced its Basic With Ads tier. If you're considering it as a new marketing platform for your college, here’s what you need to know. Read More
3 Trends, 1 Challenge — A Look at Programmatic Advertising
A look at three trends in programmatic advertising and how they can help education marketers optimize ad spend and maximize results. Read More
Influencer Marketing in Higher Ed: A Crash Course
Influencers are the new big idea in marketing. Spurred by the boom in social media platforms and consumers’ increasing frustration with more overt ads, many businesses are turning to influencer marketing to reach their target ... Read More
Nielsen Loses MRC Accreditation: Does This Impact Higher Ed Marketing?
If you have been keeping an eye on higher ed marketing, Nielsen’s recent loss of accreditation might feel a bit unsettling. For decades, Nielsen has been synonymous with TV ratings and is undoubtedly the brand ... Read More
How to Get Creative With Awareness Marketing in Higher Ed
Over-the-top and streaming marketing channels are a powerful way to reach potential students. About 72% of U.S. households were reachable through these channels by the end of 2020. That's why higher ed marketers are getting creative to maximize engagement on OTT and streaming platforms. The best part is, you don’t need new creative assets. You just need the right invitation to engage. Read More
OTT Advertising Continues to Engage Potential Students
If you want to reach students in the U.S., putting your message on television is a smart idea. But don’t start writing checks to your local broadcast station just yet. Mobile and streaming options, collectively known as OTT or Connected TV, are redefining television. Read More
OTT Marketing Best Practices for Higher Education
OTT advertising can be a valuable asset to a marketing strategy. Lora Polich, the Director of Awareness Marketing for EducationDynamics, discusses OTT marketing best practices. Read More