Blog: Reputation Services

Known for Everything, Remembered for Nothing

BY: Renee Daly September 21, 2026

Discover why brand sameness hurts higher education institutions and how colleges can build distinctiveness to drive enrollment and stand out. Read More

Brand Tracking Test: Is your university being cited by AI? 

BY: Barbara Trussler September 14, 2026

Your brand tracker measures awareness and perception. Here's the 6th question it's missing: is your university being cited by AI at all? Read More

Why PR May Be One of Higher Ed’s Most Urgent Strategies Right Now 

BY: Jamie Ceman November 18, 2025

Discover why PR is becoming one of higher ed’s most urgent tools—and how it can elevate credibility, relevance and visibility in an AI-shaped world. Read More

Marketing Can’t Lead If It’s Shackled by Structure 

BY: Jamie Ceman June 10, 2025

Internal misalignment hobbles higher ed marketing. Learn how to overcome structural challenges to boost revenue and reputation. Read More

Leadership Matters During Crisis

BY: Maggy Ralbovsky June 2, 2025

Strong leadership in higher education during a crisis involves prioritizing effective communication and marketing. Learn why investing in these teams is vital for reputation and revenue. Read More

Using management by objectives to evolve your marketing and communications enterprise

BY: EducationDynamics Team March 14, 2025

Evolve your higher ed marketing team using Management by Objectives (MBO). Learn how to align staff development frameworks with university goals. Read More

Leveraging social media to boost college athletics and drive enrollment

BY: EducationDynamics Team March 14, 2025

Learn how higher ed marketing teams leverage college athletics and social media to boost student recruitment, campus community, and enrollment. Read More

Developing and using behavior-based personas in higher education marketing

BY: Jamie Ceman February 17, 2025

Ditch demographics. Learn how higher ed marketing teams use behavior-based student personas and data segmentation to drive college enrollment. Read More

Why smarter email volume management matters

BY: Jamie Ceman December 11, 2024

Master higher ed email marketing. Use segmentation, throttling, and sunsetting to beat spam filters, boost deliverability, and engage students. Read More

Reputation as the cornerstone of institutional success

BY: Jamie Ceman November 21, 2024

Discover key takeaways from AMA Higher Ed 2024. Learn why institutional reputation is a core asset and how MarComm drives strategic revenue growth. Read More

Boost campus communications: How to strengthen key relationships this fall

BY: Jamie Ceman August 29, 2024

Higher ed campus communications leaders: Learn why building trusted relationships this fall is critical for effective crisis management and strategy. Read More

Remembering campus audiences: Why internal communications deserve investment

BY: Jamie Ceman July 31, 2024

Effectively reaching students, faculty and staff can improve morale, strengthen crisis responses and motivate the workforce. In the fast-paced world of higher education, campus communication professionals often focus mainly on external work. Crafting press releases, ... Read More

The importance of research informing university strategic planning

BY: Jamie Ceman July 17, 2024

Drive higher ed success. Discover why brand perception and market research are critical for data-informed university strategic planning. Read More

Enhancing higher education marketing and communications capacity with AI

BY: Jamie Ceman June 13, 2024

Boost capacity and capability in higher ed. Discover how EducationDynamics' AI services and custom GPT tools optimize campus marketing Read More