Blog: Reputation Services
Known for Everything, Remembered for Nothing
Discover why brand sameness hurts higher education institutions and how colleges can build distinctiveness to drive enrollment and stand out. Read More
Brand Tracking Test: Is your university being cited by AI?
Your brand tracker measures awareness and perception. Here's the 6th question it's missing: is your university being cited by AI at all? Read More
Why PR May Be One of Higher Ed’s Most Urgent Strategies Right Now
Discover why PR is becoming one of higher ed’s most urgent tools—and how it can elevate credibility, relevance and visibility in an AI-shaped world. Read More
Marketing Can’t Lead If It’s Shackled by Structure
Internal misalignment hobbles higher ed marketing. Learn how to overcome structural challenges to boost revenue and reputation. Read More
Leadership Matters During Crisis
Strong leadership in higher education during a crisis involves prioritizing effective communication and marketing. Learn why investing in these teams is vital for reputation and revenue. Read More
Using management by objectives to evolve your marketing and communications enterprise
Evolve your higher ed marketing team using Management by Objectives (MBO). Learn how to align staff development frameworks with university goals. Read More
Leveraging social media to boost college athletics and drive enrollment
Learn how higher ed marketing teams leverage college athletics and social media to boost student recruitment, campus community, and enrollment. Read More
Developing and using behavior-based personas in higher education marketing
Ditch demographics. Learn how higher ed marketing teams use behavior-based student personas and data segmentation to drive college enrollment. Read More
Why smarter email volume management matters
Master higher ed email marketing. Use segmentation, throttling, and sunsetting to beat spam filters, boost deliverability, and engage students. Read More
Reputation as the cornerstone of institutional success
Discover key takeaways from AMA Higher Ed 2024. Learn why institutional reputation is a core asset and how MarComm drives strategic revenue growth. Read More
Boost campus communications: How to strengthen key relationships this fall
Higher ed campus communications leaders: Learn why building trusted relationships this fall is critical for effective crisis management and strategy. Read More
Remembering campus audiences: Why internal communications deserve investment
Effectively reaching students, faculty and staff can improve morale, strengthen crisis responses and motivate the workforce. In the fast-paced world of higher education, campus communication professionals often focus mainly on external work. Crafting press releases, ... Read More
The importance of research informing university strategic planning
Drive higher ed success. Discover why brand perception and market research are critical for data-informed university strategic planning. Read More
Enhancing higher education marketing and communications capacity with AI
Boost capacity and capability in higher ed. Discover how EducationDynamics' AI services and custom GPT tools optimize campus marketing Read More