InsightsEDU 2026: The Sessions Higher Ed Can’t Afford to Ignore
Higher ed is no longer inching towards change; it’s being forced to confront it. Demographic shifts, economic pressures and the rise of AI have exposed the cracks in legacy systems. The old playbook isn’t just outdated—it’s a liability. Institutions that cling to it risk irrelevance.
InsightsEDU 2026, happening February 17-19, 2026 at the Westin Fort Lauderdale, arrives with clear purpose: help higher ed leaders move faster, think bigger and build adaptive strategies that meet the moment.
This year’s theme, The Future Unbound, is a call to action. It invites leaders to challenge assumptions, dismantle silos and make bold decisions that drive real transformation.
In service of that mission, we’ve curated a speaker lineup and session program built around reinvention, student-centered innovation and the levers of growth that will define the next era.
Here’s your first look at the voices and ideas shaping InsightsEDU 2026.
Explore the Sessions Reinventing Higher Ed’s Playbook
The Great Reinvention
A candid fireside conversation with university presidents who are leading from the front. Expect bold perspectives on what higher ed must dismantle, redesign and accelerate to stay relevant in a rapidly shifting landscape.
Opening Session: The Modern Learner Intel
Get exclusive first-look access to EducationDynamics’ 2026 research on today’s Modern Learners—what they value, how they make decisions and why flexibility, career outcomes and undeniable ROI now drive every enrollment decision.
The AI-Powered Marketer: Evolving Your Approach for the ChatGPT Era
EducationDynamics’ Vice President of Marketing reveals how AI is rewriting the rules of search, content and digital engagement—and what marketers must do now to stay ahead. Learn how to unify search, social and storytelling into a single, high-performing strategy that meets today’s learners on their terms and moves them from first click to enrollment.
Aligning for Impact: Credentialing That Connects Campuses, Students & Employers
See how one institution built stackable, employer-aligned credentials that meet workforce demand and create clear career pathways, plus practical strategies any campus can use to deepen employer partnerships and market high-value programs.
AI for All Learners: Integrating AI Across Career Pathways
Learn how institutions are integrating AI across disciplines through accessible, scalable curriculum design. Attendees will leave with a sample syllabus, implementation roadmap and lessons learned from bringing AI education to diverse learners, including high-barrier communities.
Leading After Rapid Transformation: Culture, Clarity, and “What’s Next” in Higher Ed Marketing
Leaders from University of Cincinnati Online reflect on how to move forward after organizational transformation, discussing how they rebuilt culture, aligned teams and kept momentum amid ongoing change. Expect honest insights on sustaining creativity, clarity and trust in a world where transformation never stops.
Unifying Your Enrollment: Building a Cohesive Strategy for the Modern Learner
This session brings together university leaders and EducationDynamics enrollment experts to unpack how to break down silos and build a unified enrollment strategy that strengthens your brand, improves outcomes and meets the diverse needs of today’s Modern Learner.
InsightsEDU 2026 brings together changemakers from across the sector—each session designed to spark new thinking, foster connection and fuel collective reinvention. Explore the full, evolving agenda here.
Meet the Speakers Disrupting the Status Quo
From enrollment innovators to digital trailblazers, this year’s speakers are united by one goal: help institutions evolve faster than the market around them. Here’s a preview of who’s taking the stage.
Gregory Clayton
President of Enrollment Management Services at EducationDynamics
With over 30 years of experience in the higher education space, Greg brings valuable expertise in enrollment management and performance marketing. As President of Enrollment Management Services at EducationDynamics, he leads a comprehensive team offering agency marketing, enrollment services, strategic consulting, and research, all tailored to the higher ed sector. His leadership and career position him as a visionary strategist, equipped to offer insightful commentary on the higher education landscape and enrollment solutions. Join his session to learn more about how to better serve the Modern Learner and implement strategies that drive institutional success.
Session: Opening Session,The Modern Learner Intel
Amanda Serafin
Associate Vice President of Enrollment at Indiana Wesleyan University
With more than twenty years in higher education enrollment, Amanda serves as the Associate Vice President of Enrollment at Indiana Wesleyan University, where she leads strategic initiatives and a high-performing team supporting IWU’s National & Global programs.
At InsightsEDU, Amanda joins EducationDynamics’ Vice President of Enrollment Management Consulting to unpack three years of competitive research—revealing what secret shopping uncovered about competitor strategies, the depth and quality of student nurturing across the market and how IWU leveraged those insights to strengthen enrollment outcomes.
Session: Mystery Shopping 2.0
Alex Minot
Client Partner Lead at Snapchat
As Client Partner Lead at Snapchat, Alex helps higher ed institutions and nonprofits modernize their marketing through full-funnel strategies built for Gen Z and Millennial audiences. With experience spanning Snapchat, Reddit, Facebook and Google, he brings a deep understanding of how today’s learners discover, evaluate, and choose their next step.
At InsightsEDU 2026, Alex will break down why traditional enrollment marketing no longer works—and what it takes to earn trust in a world where Gen Z is curating their own narratives. Joined by EducationDynamics’ Senior Social Media Strategist, Jennifer Ravey, he’ll explore how to design a content ecosystem that creates belonging, builds confidence and inspires advocacy from first touch to final decision..
Session: From Awareness to Advocacy: Designing a Full-Funnel Strategy for Gen Z Engagement
Chris Marpo
Head of Education Partnerships at Reddit
As Head of Education Partnerships at Reddit, Chris leads the charge in building high-impact collaborations with higher ed institutions and agencies. At InsightsEDU 2026, he’ll share how Reddit’s unique communities—and the behaviors driving them—are reshaping the way universities reach and influence the Modern Learner.
Drawing on his experience helping scale advertising businesses at LinkedIn, Pinterest and Quora, Chris brings a sharp understanding of the digital landscape and what truly resonates with today’s audiences. Attendees can expect actionable insights on how institutions can meet prospective students where they are and stay relevant in an era of rapid change.
Session: From Keywords to Conversations: Winning Student Mindshare in the Age of AI Search
Kevin Halle
VP of Enrollment at Wayne State College
With more than a decade of experience leading undergraduate, transfer, graduate, and financial aid teams, Kevin brings a deep understanding of how to build enrollment pipelines that serve diverse learner groups.
At InsightsEDU, he’ll unpack what it takes to break down the silos separating traditional, graduate and adult learner strategies and how institutions can create one unified approach that works for all students.
Session: Unifying Your Enrollment: Building a Cohesive Strategy for the Modern Learner
Katie Tomlinson
Senior Director of Analytics and Business Intelligence at EducationDynamics
Prepare to unlock insights with Katie Tomlinson. As the Senior Director of Analytics and Business Intelligence, Katie expertly manages data and reporting, uncovering key trends to support EducationDynamics in delivering data-driven solutions for the higher ed community. Learn from her as she discusses findings from EducationDynamics’ latest report, where attendees will gain a deeper understanding of the evolving learning environment and the significant factors that influence Modern Learners’ educational choices.
Session: Opening Session, The Modern Learner Intel
The voices shaping InsightsEDU continue to grow. Check out the full speaker lineup and new additions on our Speakers page.
This Isn’t Just a Conference. It’s a Catalyst.
Higher ed doesn’t need just another conference. It needs transformation.
InsightsEDU 2026 is where bold leaders confront what’s broken, challenge what’s outdated and build what’s next. If you’re ready to lead the future of higher education, this is your moment.
Join us in Fort Lauderdale and help rewrite the playbook for what comes next.