Blog: awareness marketing

Netflix’s Basic Ad Tier Launch

BY: Lora Polich November 11, 2022

Netflix introduced its Basic With Ads tier. If you're considering it as a new marketing platform for your college, here’s what you need to know. Read More

How to Get Creative With Awareness Marketing in Higher Ed

BY: Lora Polich July 21, 2021

Over-the-top and streaming marketing channels are a powerful way to reach potential students. About 72% of U.S. households were reachable through these channels by the end of 2020. That's why higher ed marketers are getting creative to maximize engagement on OTT and streaming platforms. The best part is, you don’t need new creative assets. You just need the right invitation to engage. Read More