Blog: enrollment management

Higher Education Enrollment and Marketing Trends of 2024

BY: Jesse Homan February 7, 2024

Find out what it takes to succeed in higher ed marketing in 2024. Explore key trends and actionable strategies for growing enrollment and engaging students. Read More

The “Simplified” FAFSA: Are We Leaving Students Behind?

BY: Chris Gilmore January 22, 2024

Discover student challenges in the early stages of the "simplified" FAFSA launch and empower your financial aid team to guide them seamlessly Read More

Meet the Minds Behind the Mic at InsightsEDU 2024

BY: Jesse Homan January 12, 2024

Meet the speakers shaping higher education. Interact, learn, and optimize your strategies for online student engagement at InsightsEDU 2024 Read More

Marketing and Enrollment Management Benchmarks 2024

BY: Jesse Homan January 9, 2024

Trends in Higher Education Marketing and Student Engagement The marketing and enrollment management landscape continuously shifts, presenting new challenges and opportunities. The evolving nature of the student journey has ushered in an era where prospective ... Read More

Navigating InsightsEDU: What University and College Leaders Should Know Before Attending

BY: Jesse Homan November 16, 2023

Maximize your conference experience with expert tips. From strategic prep to engaging peers, unlock the full potential of InsightsEDU. Read More

Beyond Twitter: Alternative Strategies for Higher Education Social Media Managers

BY: Jennifer Ravey & John Michaels Szczepaniak November 15, 2023

Explore alternative social media strategies for higher ed amid Twitter changes. Navigate new avenues for effective engagement beyond Twitter Read More

Survey of the Higher Education Landscape 2023

BY: Katie Tomlinson October 26, 2023

Discover the latest insights on the Higher Education Landscape with our 6 key findings. Stay up-to-date with our informative blog post. Read More

Gaining Deeper Insights into Stopped-Out Students

BY: Jodi Ashbrook October 17, 2023

Discover the reasons why stopped-out students struggle with persistence and retention. Our blog sheds light on this issue and offers solutions to help them succeed. Read More

Transition Away from OPMs to Unbundled Services in Higher Education

BY: greg clayton October 12, 2023

Higher education is shifting from OPMs to unbundled services and getting better results. Learn benefits, overcome challenges, and get actionable recommendations. Read More

A Five-Step Strategy for Your Enrollment Management Team to Find and Enroll New Students

BY: Jodi Ashbrook August 3, 2023

Equip your enrollment management team with a five-step strategy to find and enroll new students. This human-centric approach will elevate your institution's standing and engage high-intent students. Read More

Why College Reviews Matter for Higher Ed Marketing

BY: Jennifer Ravey July 13, 2023

College reviews from students can build trust and drive enrollment. Here’s how college marketers can encourage and manage reviews for the best results. Read More

Unraveling Instagram Threads: The Next Big Thing for Higher Education Social Media

BY: John Michael Szczepaniak July 6, 2023

Discover Instagram Threads, Meta's latest offering for bite-sized, text-based content. Enhance your marketing strategy with this new platform Read More

How AI Texting Helps Enrollment Teams Be First to Contact

BY: Chris Gilmore June 22, 2023

Reaching potential students first should be a primary goal for any college or university. See how AI texting can help now and what future development may bring. Read More

Brand Positioning Strategies for Successful Higher Education Marketing

BY: Sarah Russell June 15, 2023

Discover effective brand positioning strategies used by higher education institutions to attract and retain top-tier students, enhancing their reputation and success in the competitive academic landscape. Read More

Using AI for Higher Ed Marketing? Beware the AI Bias

BY: Sarah Russell June 1, 2023

Artificial intelligence can be a useful tool for Higher Ed Marketers, but anyone using it should be aware of potential AI Bias. Here’s how to use AI responsibly. Read More