Blog: enrollment management

Why College Reviews Matter for Higher Ed Marketing

BY: Jennifer Ravey July 13, 2023

College reviews from students can build trust and drive enrollment. Here’s how college marketers can encourage and manage reviews for the best results. Read More

Unraveling Instagram Threads: The Next Big Thing for Higher Education Social Media

BY: John Michael Szczepaniak July 6, 2023

Discover Instagram Threads, Meta's latest offering for bite-sized, text-based content. Enhance your marketing strategy with this new platform Read More

How AI Texting Helps Enrollment Teams Be First to Contact

BY: Chris Gilmore June 22, 2023

Reaching potential students first should be a primary goal for any college or university. See how AI texting can help now and what future development may bring. Read More

Increase Student Enrollment with the eLearning Index

BY: Nicole Szopinski June 20, 2023

Increase student enrollment with data-driven insights from the eLearning Index, helping you fine-tune your higher education program offerings Read More

Brand Positioning Strategies for Successful Higher Education Marketing

BY: Sarah Russell June 15, 2023

Discover effective brand positioning strategies used by higher education institutions to attract and retain top-tier students, enhancing their reputation and success in the competitive academic landscape. Read More

Using AI for Higher Ed Marketing? Beware the AI Bias

BY: Sarah Russell June 1, 2023

Artificial intelligence can be a useful tool for Higher Ed Marketers, but anyone using it should be aware of potential AI Bias. Here’s how to use AI responsibly. Read More

Increasing Opportunity: The Real Value of Higher Education

BY: Jesse Homan May 18, 2023

Helping a student enroll isn’t just the point of higher ed marketing, it’s also a solution for students seeking better lives for themselves and their families. Read More

Online College Students in 2023: What Matters Most

BY: Carol Aslanian March 15, 2023

Explore key takeaways into the latest trends for online college students in 2023 and get strategies for reaching them - download now! Read More

How HBCU Online Programs Are Reaching Underserved Students

BY: Nicole Szopinski February 15, 2023

Discover how HBCU Online Programs are opening up greater access and educational success for minorities as told by Dr. Alston of NCAT. Read More

Marketing and Enrollment: Benchmarks for 2023

BY: Eric McGee January 18, 2023

Flexibility and choice are increasingly important. Find out how to respond in our latest Marketing and Enrollment Management Benchmarks report. Read More

Improve Accessibility in Higher Ed

BY: Emma Rose January 6, 2023

Web accessibility is just one small part of inclusion and accessibility in higher ed. Ablr CRO Mike Iannelli offers his best advice for lasting change. Read More

How Success Coaches Help Students Enroll And Achieve Goals

BY: Chris Gilmore June 21, 2022

Working professionals and adult students are more likely to face persistence challenges than younger students. Here are 5 ways Student Success Coaches help guide students and improve retention rates. Read More

A Sneak Peek at InsightsEDU: Speakers, Sessions and Highlights

BY: Eric McGee February 3, 2022

Join us in Denver or virtually online for good times, networking and more than a few amazing sessions on the future of higher ed marketing and enrollment management. Read More

Marketing & Enrollment Management Benchmarks 2022

BY: Eric McGee January 18, 2022

What do the changes of the last year mean for higher education marketing and engagement? That’s the big question we answer in the Marketing and Enrollment Management Benchmarks 2022 report. Read More

Survey of the Higher Ed Landscape 2021

BY: Mari Breedlove October 12, 2021

EducationDynamics explores the economic, social, and psychological factors impacting higher education enrollment and student behavior. Read More