Blog: google ads

Google Performance Max Campaigns: A Good Fit For Higher Ed Marketing?

BY: Mackenzie Hope August 24, 2023

Leverage Google’s AI-enabled ad placement tool, Performance Max, in your higher education marketing strategy. Read More

Revisiting: The Future of Analytics with Google Analytics 4

BY: Sarah Russell June 30, 2023

Google Analytics 4 (GA4) is the next generation of Google's web analytics platform. Learn more about how this affects your college. Read More