Blog: google ads
The Future of Analytics Is Here with Google Analytics 4
Why advertisers should prioritize the transition to avoid data loss Google Analytics 4 (GA4) is the next generation of Google’s web analytics platform. It offers many new features, including enhanced data collection, more robust and ... Read More
Google Performance Max Campaigns: A Good Fit For Higher Ed Marketing?
Should Colleges Use Google’s Performance Max Campaign Type? If you’re looking for ways to increase lead generation results from your Google Ads, you might wonder if Google’s newest campaign type is right for your school. ... Read More