Blog: google ads

The Future of Analytics Is Here with Google Analytics 4

BY: Sarah Russell April 1, 2022

Why advertisers should prioritize the transition to avoid data loss Google Analytics 4 (GA4) is the next generation of Google’s web analytics platform. It offers many new features, including enhanced data collection, more robust and ... Read More

Google Performance Max Campaigns: A Good Fit For Higher Ed Marketing?

BY: Mackenzie Hope February 22, 2022

Should Colleges Use Google’s Performance Max Campaign Type? If you’re looking for ways to increase lead generation results from your Google Ads, you might wonder if Google’s newest campaign type is right for your school. ... Read More