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Google’s Updates to Phrase Match and Broad Match Modifier

BY: Anamarie Tarantino February 8, 2021

If you’d like to learn more about how EducationDynamics manages our schools’ marketing campaigns, download the recent webinar Managing Your Digital Marketing Portfolio: Optimizing Your Marketing Mix for Enrollment Growth. Our Pay-Per-Click Marketing five-part blog ... Read More

Featured Snippets: A Case Study

BY: Eric McGee October 20, 2020

If you’d like to learn more about how EducationDynamics manages our schools’ marketing campaigns, download the recent webinar Managing Your Digital Marketing Portfolio: Optimizing Your Marketing Mix for Enrollment Growth. Our Pay-Per-Click Marketing five-part blog ... Read More

Earning Google’s Position Zero

BY: Tyler Allen April 8, 2020

If you’d like to learn more about how EducationDynamics manages our schools’ marketing campaigns, download the recent webinar Managing Your Digital Marketing Portfolio: Optimizing Your Marketing Mix for Enrollment Growth. Our Pay-Per-Click Marketing five-part blog ... Read More

Google Takes Us on a Paid Search Roller Coaster with Recent Core Update

BY: Sarah Russell February 28, 2020

If you’d like to learn more about how EducationDynamics manages our schools’ marketing campaigns, download the recent webinar Managing Your Digital Marketing Portfolio: Optimizing Your Marketing Mix for Enrollment Growth. Our Pay-Per-Click Marketing five-part blog ... Read More

How to Create Higher Education Pay-Per-Click Campaigns That Work

BY: Christopher Tashjian July 26, 2018

If you’d like to learn more about how EducationDynamics manages our schools’ marketing campaigns, download the recent webinar Managing Your Digital Marketing Portfolio: Optimizing Your Marketing Mix for Enrollment Growth. Our Pay-Per-Click Marketing five-part blog ... Read More

What Colleges Need to Know about Google’s Latest Chrome Update

BY: Christopher Tashjian July 3, 2018

If you’d like to learn more about how EducationDynamics manages our schools’ marketing campaigns, download the recent webinar Managing Your Digital Marketing Portfolio: Optimizing Your Marketing Mix for Enrollment Growth. Our Pay-Per-Click Marketing five-part blog ... Read More

Building Your Digital Marketing Portfolio: Paid Search (PPC)

BY: Chris Mahoney April 10, 2018

If you’d like to learn more about how EducationDynamics manages our schools’ marketing campaigns, download the recent webinar Managing Your Digital Marketing Portfolio: Optimizing Your Marketing Mix for Enrollment Growth. Our Pay-Per-Click Marketing five-part blog ... Read More

Building a Digital Marketing Strategy to Attract Post-Traditional Students

BY: Bruce Douglas April 9, 2018

If you’d like to learn more about how EducationDynamics manages our schools’ marketing campaigns, download the recent webinar Managing Your Digital Marketing Portfolio: Optimizing Your Marketing Mix for Enrollment Growth. Our Pay-Per-Click Marketing five-part blog ... Read More

Don’t Let the Masters Tournament Take Over Your PPC Campaigns this Weekend!

BY: Christopher Tashjian April 4, 2018

If you’d like to learn more about how EducationDynamics manages our schools’ marketing campaigns, download the recent webinar Managing Your Digital Marketing Portfolio: Optimizing Your Marketing Mix for Enrollment Growth. Our Pay-Per-Click Marketing five-part blog ... Read More

4 Things to Expect at CALEM 2018

BY: Christopher Tashjian March 19, 2018

If you’d like to learn more about how EducationDynamics manages our schools’ marketing campaigns, download the recent webinar Managing Your Digital Marketing Portfolio: Optimizing Your Marketing Mix for Enrollment Growth. Our Pay-Per-Click Marketing five-part blog ... Read More

3 Tips to Boost Your Higher Ed Digital Marketing Strategy

BY: Greg Clayton October 24, 2017

If you’d like to learn more about how EducationDynamics manages our schools’ marketing campaigns, download the recent webinar Managing Your Digital Marketing Portfolio: Optimizing Your Marketing Mix for Enrollment Growth. Our Pay-Per-Click Marketing five-part blog ... Read More

Why do you (and your higher education marketing agency) still need to seek direct relationships with publishers?

BY: Christopher Tashjian September 14, 2017

If you’d like to learn more about how EducationDynamics manages our schools’ marketing campaigns, download the recent webinar Managing Your Digital Marketing Portfolio: Optimizing Your Marketing Mix for Enrollment Growth. Our Pay-Per-Click Marketing five-part blog ... Read More

The Essentials of Pay-Per-Click Marketing in Higher Ed – Part Five: Keep Your Eye on the Prize

BY: Michael Flores August 4, 2017

If you’d like to learn more about how EducationDynamics manages our schools’ marketing campaigns, download the recent webinar Managing Your Digital Marketing Portfolio: Optimizing Your Marketing Mix for Enrollment Growth. Our Pay-Per-Click Marketing five-part blog ... Read More

The Essentials of Pay-Per-Click Marketing in Higher Ed – Part Four: Leverage Rising CPCs

BY: Michael Flores August 3, 2017

If you’d like to learn more about how EducationDynamics manages our schools’ marketing campaigns, download the recent webinar Managing Your Digital Marketing Portfolio: Optimizing Your Marketing Mix for Enrollment Growth. Our Pay-Per-Click Marketing five-part blog ... Read More

The Essentials of Pay-Per-Click Marketing in Higher Ed – Part Three: Own Your Brand

BY: Michael Flores July 26, 2017

If you’d like to learn more about how EducationDynamics manages our schools’ marketing campaigns, download the recent webinar Managing Your Digital Marketing Portfolio: Optimizing Your Marketing Mix for Enrollment Growth. Our Pay-Per-Click Marketing five-part blog ... Read More

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