Blog: higher ed marketing

Higher Education Conferences in 2025 to Put on Your Radar

BY: Jesse Homan September 20, 2024

We’ve put together a list of higher education conferences that we think are worth considering in 2025. Check out our top picks! Read More

Defining the Modern Learner: A New Era in Higher Education 

BY: Jesse Homan September 11, 2024

Discover how the Modern Learner is transforming higher education by moving beyond traditional student categories to a more adaptable, career-focused approach. Learn key strategies for navigating these changes. Read More

NCES Data Shows Modern Learners Prioritizing Career Focused Degrees

BY: Steven Fischer September 5, 2024

New NCES data shows a shift in student priorities, with Modern Learners increasingly seeking career-focused degrees and certificates. This trend highlights the need for institutions to adapt, prioritizing programs aligned with market demand and re-evaluating the value proposition of traditional offerings. Discover how to attract and enroll students in this evolving landscape. Read More

Navigating the Uncertainty: TikTok Marketing in the Face of Potential Bans 

BY: Sarah Russell September 3, 2024

Learn how to adapt your TikTok marketing strategy in the face of potential changes and explore alternative options to reach your audience. Read More

Increase Student Enrollment with the eLearning Index

BY: Jesse Homan July 29, 2024

Increase student enrollment with data-driven insights from the eLearning Index, helping you fine-tune your higher education program offerings Read More

How to Find the Best Marketing Agency for Your Goals

BY: Jesse Homan June 28, 2024

Explore the crucial factors to consider when selecting a marketing agency for your higher education institution. Read More

Highlights from the InsightsEDU 2024 Conference

BY: Jesse Homan March 1, 2024

Discover key takeaways and speaker insights from the inspiring InsightsEDU 2024 conference, focused on the success of career-ready learners in online programs. Save the date for next year's InsightsEDU 2025! Read More

AI-Ready SEO Strategies for Higher Education

BY: Jesse Homan February 28, 2024

Explore the potential of AI in SEO, from keyword research and content creation to personalization and voice search optimization. Learn how AI can help you craft high-quality content, personalize the student journey, and stay ahead of the curve in the ever-changing SEO landscape. Read More

The Online College Students Report 2024

BY: Jesse Homan February 27, 2024

Dive into the key findings of the Online College Students 2024 report. Discover the latest insights into re-enrollment opportunities, rapid response importance, and unique program offerings. Download the complete report for actionable data and in-depth analysis. Read More

Aligning Your Paid Search and Organic Search Marketing for Higher Education Enrollment Growth

BY: Courtney Hill February 20, 2024

Learn how to boost your higher education enrollment with aligned paid and organic search strategies. Stand out in the competitive landscape and attract qualified students effectively. Read More

Key Performance Indicators that Matter in 2024

BY: Katie Tomlinson February 15, 2024

Discover how measuring key performance indicators empowers colleges and universities to boost enrollment, improve student experience, and achieve strategic goals. Read More

Higher Education Enrollment and Marketing Trends of 2024

BY: Jesse Homan February 7, 2024

Find out what it takes to succeed in higher ed marketing in 2024. Explore key trends and actionable strategies for growing enrollment and engaging students. Read More

2024 Higher Education Digital Marketing Trends and Predictions

BY: Courtney Hill January 30, 2024

Discover 2024 higher education digital marketing trends with EducationDynamics. Get expert insights to guide your strategy. Read More

The “Simplified” FAFSA: Are We Leaving Students Behind?

BY: Chris Gilmore January 22, 2024

Discover student challenges in the early stages of the "simplified" FAFSA launch and empower your financial aid team to guide them seamlessly Read More

Meet the Minds Behind the Mic at InsightsEDU 2024

BY: Jesse Homan January 12, 2024

Meet the speakers shaping higher education. Interact, learn, and optimize your strategies for online student engagement at InsightsEDU 2024 Read More