Blog: higher ed marketing

10 Website Marketing Strategies for Building Your Reputation

BY: Jennifer Moody May 23, 2025

The rules of higher education website marketing have changed. With Google's widespread release of AI-powered search, your institution's digital reputation is more critical than ever. If your website isn't optimized to captivate prospective students and speak the language of generative AI, you're not just losing interest; you're losing enrollments. Discover 10 strategic approaches to elevate your school website design, strengthen your reputation and ensure your institution is found and chosen by today's Modern Learner. Read More

Stop Marketing to Yesterday’s Students: A New Era for Higher Ed 

BY: Sarah Russell April 24, 2025

Higher education marketing is evolving fast—and many institutions are falling behind. As student behaviors shift, AI accelerates change and budgets tighten, outdated strategies no longer deliver results. Learn the key changes reshaping the student journey and the strategies institutions need to stay competitive. Read More

Unlocking Generative Engine Optimization (GEO): What Marketers Must Do to Stay Ahead

BY: Sarah Russell April 15, 2025

Generative Engine Optimization (GEO) is transforming higher education marketing by enabling data-driven personalization and dynamic engagement, both essential for connecting with the Modern Learner. Learn how your institution can leverage GEO to not only stay ahead but lead the way in this new digital landscape. Read More

Introducing the InsightsEDU Echo Webinar Series

BY: Morgan Boeh March 12, 2025

Discover expert insights from InsightsEDU 2025 with the InsightsEDU Echo Webinar Series — a collection of impactful sessions designed to enhance your higher education marketing, recruitment, and enrollment strategies. Join us throughout March and April to gain practical takeaways from industry leaders Read More

Upcoming Higher Education Conferences to Put on Your Radar

BY: Jesse Homan March 11, 2025

We’ve put together a list of higher education conferences that we think are worth considering in 2025. Check out our top picks! Read More

What’s New at InsightsEDU 2025? Key Updates You Won’t Want to Miss

BY: Jesse Homan January 31, 2025

InsightsEDU 2025 features new sessions, expert insights, and networking opportunities designed for higher education marketing and enrollment professionals. Explore key updates and what to expect at this year’s conference. Read More

Four Benefits of Attending InsightsEDU

BY: Jesse Homan January 7, 2025

Discover the Top 4 Benefits of Attending InsightsEDU – the ultimate higher ed conference designed to empower professionals supporting Modern Learners. Read More

Building a Better Transfer Experience for Modern Learners 

BY: Steven Fischer December 9, 2024

Explore strategies to re-engage SCNC students, emphasizing transfer credit policies, financial support, advising, and flexible learning options. Read More

The Sky Is The 300 Character Limit: BlueSky, The Next Big Social Media Platform

BY: John Michael Szczepaniak November 26, 2024

Discover BlueSky's key features and benefits as an emerging social media platform with a decentralized structure and a strong focus on community engagement. Its innovative approach is reshaping digital communication and offers significant opportunities for institutions to enhance their social media strategies. Read More

Voices of Innovation: Meet InsightsEDU 2025 Featured Speakers

BY: Jesse Homan November 8, 2024

Get to know the featured speakers at InsightsEDU 2025, who are transforming higher education with strategies to enhance student engagement and success. Read More

What to Expect at Your First InsightsEDU Conference

BY: Jesse Homan October 30, 2024

Heading to your first InsightsEDU? Expect expert-led sessions, hands-on workshops, and networking focused on higher ed marketing and enrollment. From emerging trends to impactful strategies, you’ll gain tools to elevate your institution. Read More

Defining the Modern Learner: A New Era in Higher Education 

BY: Jesse Homan September 11, 2024

Discover how the Modern Learner is transforming higher education by moving beyond traditional student categories to a more adaptable, career-focused approach. Learn key strategies for navigating these changes. Read More

NCES Data Shows Modern Learners Prioritizing Career Focused Degrees

BY: Steven Fischer September 5, 2024

New NCES data shows a shift in student priorities, with Modern Learners increasingly seeking career-focused degrees and certificates. This trend highlights the need for institutions to adapt, prioritizing programs aligned with market demand and re-evaluating the value proposition of traditional offerings. Discover how to attract and enroll students in this evolving landscape. Read More

Navigating the Uncertainty: TikTok Marketing in the Face of Potential Bans 

BY: Sarah Russell September 3, 2024

Learn how to adapt your TikTok marketing strategy in the face of potential changes and explore alternative options to reach your audience. Read More

Increase Student Enrollment with the eLearning Index

BY: Jesse Homan July 29, 2024

Increase student enrollment with data-driven insights from the eLearning Index, helping you fine-tune your higher education program offerings Read More