Google Performance Max Campaigns: A Good Fit For Higher Ed Marketing?

BY: Mackenzie Hope February 22, 2022

Several weeks ago, Google rolled out an algorithm update dubbed the “January 2020 Core Update.” This update drove some volatility within organic rankings, rich snippets, and more across a wide range of industries; the metaphorical ... Read More

A Sneak Peek at InsightsEDU: Speakers, Sessions and Highlights

BY: Eric McGee February 3, 2022

Several weeks ago, Google rolled out an algorithm update dubbed the “January 2020 Core Update.” This update drove some volatility within organic rankings, rich snippets, and more across a wide range of industries; the metaphorical ... Read More

How ACR Smart Tech Can Target Higher Ed Ad Buys

BY: Emma Rose November 30, 2021

Several weeks ago, Google rolled out an algorithm update dubbed the “January 2020 Core Update.” This update drove some volatility within organic rankings, rich snippets, and more across a wide range of industries; the metaphorical ... Read More

The Future of Open Rate Visibility

BY: Mari Breedlove October 27, 2021

Several weeks ago, Google rolled out an algorithm update dubbed the “January 2020 Core Update.” This update drove some volatility within organic rankings, rich snippets, and more across a wide range of industries; the metaphorical ... Read More

Community College Students: A Data-Driven Look at Enrollment

BY: Mari Breedlove October 4, 2021

Several weeks ago, Google rolled out an algorithm update dubbed the “January 2020 Core Update.” This update drove some volatility within organic rankings, rich snippets, and more across a wide range of industries; the metaphorical ... Read More

Nielsen Loses MRC Accreditation: Does This Impact Higher Ed Marketing?

BY: Lora Polich September 28, 2021

Several weeks ago, Google rolled out an algorithm update dubbed the “January 2020 Core Update.” This update drove some volatility within organic rankings, rich snippets, and more across a wide range of industries; the metaphorical ... Read More

Is a Higher Education Marketing Agency the Right Partner for You?

BY: Mari Breedlove September 10, 2021

Several weeks ago, Google rolled out an algorithm update dubbed the “January 2020 Core Update.” This update drove some volatility within organic rankings, rich snippets, and more across a wide range of industries; the metaphorical ... Read More

Google’s Algorithm Update for 2021, Improving Page Experience

BY: Sarah Russell May 20, 2021

Several weeks ago, Google rolled out an algorithm update dubbed the “January 2020 Core Update.” This update drove some volatility within organic rankings, rich snippets, and more across a wide range of industries; the metaphorical ... Read More

Ready to go Over the Top? Explaining OTT Marketing for Higher Ed

BY: Emma Rose August 26, 2020

Several weeks ago, Google rolled out an algorithm update dubbed the “January 2020 Core Update.” This update drove some volatility within organic rankings, rich snippets, and more across a wide range of industries; the metaphorical ... Read More

Google Takes Us on a Paid Search Roller Coaster with Recent Core Update

BY: Sarah Russell February 28, 2020

Several weeks ago, Google rolled out an algorithm update dubbed the “January 2020 Core Update.” This update drove some volatility within organic rankings, rich snippets, and more across a wide range of industries; the metaphorical ... Read More