OTT Marketing Best Practices for Higher Education

BY: Lora Polich September 15, 2020

Last month, over thirty higher education administrators assembled for two days in Austin, Texas, to discuss the future of higher education marketing. Among the group were presidents, provosts, directors and managers of marketing, enrollment, and admissions representing ... Read More

EducationDynamics Acquires Assets of QuinStreet’s Higher Education Vertical

BY: Eric McGee September 2, 2020

Last month, over thirty higher education administrators assembled for two days in Austin, Texas, to discuss the future of higher education marketing. Among the group were presidents, provosts, directors and managers of marketing, enrollment, and admissions representing ... Read More

Organize Around the Student Experience for Future Success

BY: Terry Rawls November 25, 2019

Last month, over thirty higher education administrators assembled for two days in Austin, Texas, to discuss the future of higher education marketing. Among the group were presidents, provosts, directors and managers of marketing, enrollment, and admissions representing ... Read More

Remarketing For Higher Education. Still an Essential Tool in Digital Marketing.

BY: Eric McGee September 12, 2019

Last month, over thirty higher education administrators assembled for two days in Austin, Texas, to discuss the future of higher education marketing. Among the group were presidents, provosts, directors and managers of marketing, enrollment, and admissions representing ... Read More

Niche Marketing vs. General for Higher Ed: A Guide to Choosing

BY: Jarad Petroske November 19, 2018

Last month, over thirty higher education administrators assembled for two days in Austin, Texas, to discuss the future of higher education marketing. Among the group were presidents, provosts, directors and managers of marketing, enrollment, and admissions representing ... Read More

3 Best Metrics for Enrollment Marketing Plan Success

BY: Greg Clayton October 24, 2018

Last month, over thirty higher education administrators assembled for two days in Austin, Texas, to discuss the future of higher education marketing. Among the group were presidents, provosts, directors and managers of marketing, enrollment, and admissions representing ... Read More

Optimizing Your Ad Strategy For Higher Ed Marketing & Recruiting

BY: Jarad Petroske October 7, 2018

Last month, over thirty higher education administrators assembled for two days in Austin, Texas, to discuss the future of higher education marketing. Among the group were presidents, provosts, directors and managers of marketing, enrollment, and admissions representing ... Read More

Paid Search for Higher Education Matters More than Ever

BY: Emma Rose September 19, 2018

Last month, over thirty higher education administrators assembled for two days in Austin, Texas, to discuss the future of higher education marketing. Among the group were presidents, provosts, directors and managers of marketing, enrollment, and admissions representing ... Read More

How to Pick the Best Higher Education Marketing Company

BY: Emma Rose August 13, 2018

Last month, over thirty higher education administrators assembled for two days in Austin, Texas, to discuss the future of higher education marketing. Among the group were presidents, provosts, directors and managers of marketing, enrollment, and admissions representing ... Read More

Which Factors are College Students Considering When Searching Online Programs? – Part 1

BY: Christopher Tashjian May 17, 2018

Last month, over thirty higher education administrators assembled for two days in Austin, Texas, to discuss the future of higher education marketing. Among the group were presidents, provosts, directors and managers of marketing, enrollment, and admissions representing ... Read More

3 Tips to Boost Your Higher Ed Digital Marketing Strategy

BY: Greg Clayton October 24, 2017

Last month, over thirty higher education administrators assembled for two days in Austin, Texas, to discuss the future of higher education marketing. Among the group were presidents, provosts, directors and managers of marketing, enrollment, and admissions representing ... Read More

The Essentials of Pay-Per-Click Marketing in Higher Ed – Part Three: Own Your Brand

BY: Michael Flores July 26, 2017

Last month, over thirty higher education administrators assembled for two days in Austin, Texas, to discuss the future of higher education marketing. Among the group were presidents, provosts, directors and managers of marketing, enrollment, and admissions representing ... Read More

The Essentials of Pay-Per-Click Marketing in Higher Ed – Part Two: Bid to the Max

BY: Michael Flores July 20, 2017

Last month, over thirty higher education administrators assembled for two days in Austin, Texas, to discuss the future of higher education marketing. Among the group were presidents, provosts, directors and managers of marketing, enrollment, and admissions representing ... Read More

3 Higher Education Marketing Trends from Texas

BY: Jill Kapinus March 7, 2017

Last month, over thirty higher education administrators assembled for two days in Austin, Texas, to discuss the future of higher education marketing. Among the group were presidents, provosts, directors and managers of marketing, enrollment, and admissions representing ... Read More