Blog: higher education digital advertising
Everything You Need to Know About Programmatic Advertising in Higher Ed
Programmatic advertising can help higher education institutions grow enrollment and build brand awareness. EDDY specializes in programmatic advertising for higher education and can help institutions overcome challenges and achieve their goals. Read More
Product Updates LinkedIn Messaging for Higher Education Marketers
Learn about upcoming changes in the LinkedIn messaging platform. Here's a preview of what is to come and how higher education marketers can make the most of it. Read More
Influencer Marketing in Higher Ed: A Crash Course
Influencers are the new big idea in marketing. Spurred by the boom in social media platforms and consumers’ increasing frustration with more overt ads, many businesses are turning to influencer marketing to reach their target ... Read More
OTT Marketing Best Practices for Higher Education
OTT advertising can be a valuable asset to a marketing strategy. Lora Polich, the Director of Awareness Marketing for EducationDynamics, discusses OTT marketing best practices. Read More