Blog: higher education digital advertising

Everything You Need to Know About Programmatic Advertising in Higher Ed

BY: Lora Polich November 8, 2023

Programmatic advertising can help higher education institutions grow enrollment and build brand awareness. EDDY specializes in programmatic advertising for higher education and can help institutions overcome challenges and achieve their goals. Read More

Product Updates LinkedIn Messaging for Higher Education Marketers

BY: Caryn Tate December 5, 2022

Learn about upcoming changes in the LinkedIn messaging platform. Here's a preview of what is to come and how higher education marketers can make the most of it. Read More

Influencer Marketing in Higher Ed: A Crash Course

BY: Lora Polich October 22, 2021

Influencers are the new big idea in marketing. Spurred by the boom in social media platforms and consumers’ increasing frustration with more overt ads, many businesses are turning to influencer marketing to reach their target ... Read More

OTT Marketing Best Practices for Higher Education

BY: Lora Polich September 15, 2020

OTT advertising can be a valuable asset to a marketing strategy. Lora Polich, the Director of Awareness Marketing for EducationDynamics, discusses OTT marketing best practices. Read More