Blog: higher education marketing analytics

Revisiting: The Future of Analytics with Google Analytics 4

BY: Sarah Russell June 30, 2023

Google Analytics 4 (GA4) is the next generation of Google's web analytics platform. Learn more about how this affects your college. Read More

The Future of Open Rate Visibility

BY: Mari Breedlove October 27, 2021

On September 20th, Apple released the largely anticipated and, for some, dreaded iOS 15 update. After being announced in June, marketers braced themselves for the changes in open rate visibility brought on by these updates ... Read More