Blog: higher education student recruiting

Informational Calls To Wow Prospective Students

BY: Travis Coufal November 4, 2022

Informational calls with prospective students are about more than collecting program information. Here’s how enrollment advisors can make calls valuable. Read More

How Your Student Support Services Can Improve Retention

BY: Chris Gilmore June 25, 2021

Student support students are more than a nice perk for students enrolling in college and university programs. They can mean the difference between a degree and a stop-out for many students. If your goal is to improve student retention, student support services are a vital element in your toolkit. Read More

5 Things to Do Before You Launch a Stop-out Campaign

BY: Chris Gilmore April 28, 2021

Almost every program has them—students who pause along the path to completion for one reason or another. These stopout students may intend to return and finish their program of study, but plans are easily derailed. They might not return unless you reach out. To re-engage learners and get them back on track, you need a well-designed stopout campaign. Read More

What Higher Ed Can Learn From JMU’s Adult Degree Program Success

BY: Eric McGee April 21, 2021

In the struggle to meet enrollment goals, programs of all types can look to the example set by adult degree programs. They’ve been refining online programs and serving nontraditional students for decades. One such ADP is the program at James Madison University. Read More

Reaching Today’s Students

BY: Nicole Hagel March 24, 2021

Although the education landscape has shifted dramatically over the course of this past year, the need to reach today’s students has remained the same. At CALEM 2021, Carol Aslanian presented the opening keynote session “Reaching Today’s Students,” which discussed valuable information regarding today's latest student trends. Read More

Boost Student Retention With Support Services

BY: Travis Coufal March 10, 2021

Student retention is the key to survival for many colleges and universities. It all starts with the right support to help students overcome their challenges and work toward their academic and personal goals. Read More

OTT Marketing Best Practices for Higher Education

BY: Lora Polich September 15, 2020

OTT advertising can be a valuable asset to a marketing strategy. Lora Polich, the Director of Awareness Marketing for EducationDynamics, discusses OTT marketing best practices. Read More

Optimize Facebook Ads for Better Higher Ed Marketing

BY: Jarad Petroske February 28, 2019

Have you ever boosted a Facebook post only to be let down by the results? You found your audience, had great ad creative, set aside a reasonable budget, but the ad still under-performed. For too ... Read More

Higher Ed Recruiting Opportunities on Snapchat, Pinterest, and LinkedIn

BY: Jarad Petroske October 1, 2018

Pew Research Center, YouTube, Facebook, and Instagram continue to occupy the top three spots for American’s social media use. But what about those ranking further down the list? Twenty-nine percent of all Americans report using ... Read More

4 Top Questions about Contact Strategies for Higher Education Prospects – Part 1

BY: Chris Gilmore May 9, 2018

Missed our webinar on higher education contact strategy – or do you want to see it again? View it here now! Post-webinar, our audience asked lots of thought-provoking questions about contact strategy. Now, we give ... Read More