Blog: market research

Higher Education Enrollment and Marketing Trends of 2024

BY: Jesse Homan February 7, 2024

Find out what it takes to succeed in higher ed marketing in 2024. Explore key trends and actionable strategies for growing enrollment and engaging students. Read More

Marketing and Enrollment Management Benchmarks 2024

BY: Jesse Homan January 9, 2024

Trends in Higher Education Marketing and Student Engagement The marketing and enrollment management landscape continuously shifts, presenting new challenges and opportunities. The evolving nature of the student journey has ushered in an era where prospective ... Read More

Survey of the Higher Education Landscape 2023

BY: Katie Tomlinson October 26, 2023

Discover the latest insights on the Higher Education Landscape with our 6 key findings. Stay up-to-date with our informative blog post. Read More

Four Benefits of Attending InsightsEDU

BY: Jesse Homan October 19, 2023

Discover the top 4 advantages of attending InsightsEDU - your ultimate higher ed conference focused on career-focused adult students enrolled in online programs. Read More

Using Scenarios to Master the eLearning WebApp

BY: Steven Fischer August 10, 2023

The eLearning Index WebApp is a tool that helps higher ed institutions make strategic decisions about program offerings. Read More

Increase Student Enrollment with the eLearning Index

BY: Nicole Szopinski June 20, 2023

Increase student enrollment with data-driven insights from the eLearning Index, helping you fine-tune your higher education program offerings Read More

Increasing Opportunity: The Real Value of Higher Education

BY: Jesse Homan May 18, 2023

Helping a student enroll isn’t just the point of higher ed marketing, it’s also a solution for students seeking better lives for themselves and their families. Read More

Why Higher Education Needs to Embrace Microcredentials

BY: Steven Fischer May 11, 2023

Microcredentials – the new power-up in higher ed. Discover how these skill-based achievements are leveling up students' futures and boosting enrollments. Read More

Online College Students in 2023: What Matters Most

BY: Carol Aslanian March 15, 2023

Explore key takeaways into the latest trends for online college students in 2023 and get strategies for reaching them - download now! Read More

What 2023 Has In Store: Trends in Higher Education Marketing

BY: Katie Tomlinson January 9, 2023

Change is inevitable, and the events of the past few years have pushed higher ed programs to change faster than ever before. Based on data we’ve collected over the last few years, here are our educated predictions for the trends in higher education for 2023. Read More

Survey of the Higher Ed Landscape 2022

BY: Steven Fischer October 17, 2022

The 2022 Survey of the Higher Education Landscape report provides an in-depth analysis of the economic and demographic headwinds that are pushing institutions to rethink their approach to attracting prospective students. Read More

Data for Decision-Making: 7 Questions Colleges Should Ask

BY: Carol Aslanian June 1, 2022

Whatever your marketing & enrollment goals may be, market research can help your college make data-driven decisions. Read More

Needs Assessment vs Demand Analysis: Data for Higher Ed Decisions

BY: Carol Aslanian May 2, 2022

Needs Assessment vs Demand Analysis In higher education, we talk a great deal about what students need. They may need degrees to get jobs or support to persist toward their credential. Market research may help ... Read More

4 Data Sources for Higher Ed Every Institution Must Apply

BY: Emma Rose April 18, 2022

Make Smarter Choices with These Data Sources for Higher Ed Repeating what you’ve always done won’t help your college or university thrive in a rapidly changing higher education market. The right data helps you understand ... Read More

eLearning Index of EducationDynamics 2022

BY: Eric McGee March 15, 2022

Assessing the Student Demand for Degrees & Programs  Demand for certain degrees & certificate programs have changed drastically over the last several years. Today’s working and adult students demand flexible programs that are focused on areas of ... Read More