Blog: marketing for higher education

BY: Jennifer Ravey June 24, 2024

Instant access to information is becoming the new normal. The moment a question arises, the demand for an answer is immediate. AI-powered chatbots offer a powerful solution for meeting these demands and driving enrollment growth by providing instant support and information to prospective students. Read More

BY: Jesse Homan April 4, 2024

While the anticipated sudden drop in the number of 18-year-olds entering college will have dramatic effects in 2025 for traditional undergraduate programs, the ramifications for programs that are online or serve non-traditional students will take a little longer to come into effect but are coming.  Read More

BY: Jesse Homan March 1, 2024

Discover key takeaways and speaker insights from the inspiring InsightsEDU 2024 conference, focused on the success of career-ready learners in online programs. Save the date for next year's InsightsEDU 2025! Read More

BY: Jesse Homan February 28, 2024

Explore the potential of AI in SEO, from keyword research and content creation to personalization and voice search optimization. Learn how AI can help you craft high-quality content, personalize the student journey, and stay ahead of the curve in the ever-changing SEO landscape. Read More

BY: Jesse Homan February 27, 2024

Dive into the key findings of the Online College Students 2024 report. Discover the latest insights into re-enrollment opportunities, rapid response importance, and unique program offerings. Download the complete report for actionable data and in-depth analysis. Read More

BY: Courtney Hill February 20, 2024

Learn how to boost your higher education enrollment with aligned paid and organic search strategies. Stand out in the competitive landscape and attract qualified students effectively. Read More

BY: Jesse Homan February 7, 2024

Find out what it takes to succeed in higher ed marketing in 2024. Explore key trends and actionable strategies for growing enrollment and engaging students. Read More

BY: Amanda Cabrera January 22, 2024

Discover student challenges in the early stages of the "simplified" FAFSA launch and empower your financial aid team to guide them seamlessly Read More

BY: Jesse Homan January 12, 2024

Meet the speakers shaping higher education. Interact, learn, and optimize your strategies for online student engagement at InsightsEDU 2024 Read More

BY: Jesse Homan January 9, 2024

Trends in Higher Education Marketing and Student Engagement The marketing and enrollment management landscape continuously shifts, presenting new challenges and opportunities. The evolving nature of the student journey has ushered in an era where prospective ... Read More

BY: Sarah Russell December 12, 2023

Explore strategies that humanize AI in higher education to improve the overall student experience. Read More

BY: Sarah Russell December 1, 2023

AI is transforming higher education, from enhancing student engagement to revamping marketing strategies. Learn how AI can redefine the future of higher education marketing Read More

BY: Sarah Russell November 30, 2023

Micro-conversions are the key to optimizing the student journey and increasing conversions and success. Learn how to identify, track, and analyze micro-conversions to improve your funnel and achieve your goals. Read More

BY: Jesse Homan November 16, 2023

Maximize your conference experience with expert tips. From strategic prep to engaging peers, unlock the full potential of InsightsEDU. Read More

BY: Jennifer Ravey & John Michaels Szczepaniak November 15, 2023

Explore alternative social media strategies for higher ed amid Twitter changes. Navigate new avenues for effective engagement beyond Twitter Read More