Blog: marketing for higher education
Navigating InsightsEDU: What University and College Leaders Should Know Before Attending
Maximize your conference experience with expert tips. From strategic prep to engaging peers, unlock the full potential of InsightsEDU. Read More
Beyond Twitter: Alternative Strategies for Higher Education Social Media Managers
Explore alternative social media strategies for higher ed amid Twitter changes. Navigate new avenues for effective engagement beyond Twitter Read More
Everything You Need to Know About Programmatic Advertising in Higher Ed
Programmatic advertising can help higher education institutions grow enrollment and build brand awareness. EDDY specializes in programmatic advertising for higher education and can help institutions overcome challenges and achieve their goals. Read More
Survey of the Higher Education Landscape 2023
Discover the latest insights on the Higher Education Landscape with our 6 key findings. Stay up-to-date with our informative blog post. Read More
Four Benefits of Attending InsightsEDU
Discover the top 4 advantages of attending InsightsEDU - your ultimate higher ed conference focused on career-focused adult students enrolled in online programs. Read More
Gaining Deeper Insights into Stopped-Out Students
Discover the reasons why stopped-out students struggle with persistence and retention. Our blog sheds light on this issue and offers solutions to help them succeed. Read More
Transition Away from OPMs to Unbundled Services in Higher Education
Higher education is shifting from OPMs to unbundled services and getting better results. Learn benefits, overcome challenges, and get actionable recommendations. Read More
Find the Right Higher Ed Marketing Media Mix
Enhance the effectiveness of your student recruitment efforts by understanding and developing the right media marketing mix. Read More
Identifying and Addressing Student Pain Points with Student-Centered Social Media Strategies
Learn how to use student-centered social media strategies to identify student pain points and address them with relevant content tailored. Read More
Unraveling Instagram Threads: The Next Big Thing for Higher Education Social Media
Discover Instagram Threads, Meta's latest offering for bite-sized, text-based content. Enhance your marketing strategy with this new platform Read More
Increase Student Enrollment with the eLearning Index
Increase student enrollment with data-driven insights from the eLearning Index, helping you fine-tune your higher education program offerings Read More
Brand Positioning Strategies for Successful Higher Education Marketing
Discover effective brand positioning strategies used by higher education institutions to attract and retain top-tier students, enhancing their reputation and success in the competitive academic landscape. Read More
Using AI for Higher Ed Marketing? Beware the AI Bias
Artificial intelligence can be a useful tool for Higher Ed Marketers, but anyone using it should be aware of potential AI Bias. Here’s how to use AI responsibly. Read More
Six Trends to Increase the Success of Your Higher Education Social Media Marketing Strategy
Explore the latest trends shaping 2023's social media marketing for higher education and learn how to effectively engage prospective students. Read More
Increasing Opportunity: The Real Value of Higher Education
Helping a student enroll isn’t just the point of higher ed marketing, it’s also a solution for students seeking better lives for themselves and their families. Read More