Blog: marketing for higher education

BY: Jennifer Ravey May 25, 2023

Explore the latest trends shaping 2023's social media marketing for higher education and learn how to effectively engage prospective students. Read More

BY: Jesse Homan May 18, 2023

Helping a student enroll isn’t just the point of higher ed marketing, it’s also a solution for students seeking better lives for themselves and their families. Read More

BY: Lora Polich April 13, 2023

Ad-supported streaming services offer a valuable opportunity for higher ed marketing. Here’s how institutions can use these platforms for awareness marketing. Read More

BY: Lora Polich March 30, 2023

Different social media video networks have different audiences and uses. Match the higher ed marketing message and format to the platform for best results. Read More

BY: Jesse Homan March 16, 2023

At the InsightsEDU higher education conference, guests gained invaluable insight and knowledge from experienced professionals. Here's a recap of InsightsEDU 2023! Read More

BY: Carol Aslanian March 15, 2023

Explore key takeaways into the latest trends for online college students in 2023 and get strategies for reaching them - download now! Read More

BY: Sarah Russell February 16, 2023

Take a closer look at the groundbreaking technology behind Microsoft's ChatGPT and find out what that means for search engine results. Read More

BY: Katie Tomlinson January 9, 2023

Change is inevitable, and the events of the past few years have pushed higher ed programs to change faster than ever before. Based on data we’ve collected over the last few years, here are our educated predictions for the trends in higher education for 2023. Read More

BY: Sarah Russell September 6, 2022

Data-driven marketing is more than collecting data points. It puts data into context to understand how digital marketing supports the ultimate goal. Read More

BY: Jesse Homan August 15, 2022

Learn from the top higher ed marketing leaders about their latest strategies for marketing to students and growing enrollments. Join us on March 7-9, 2023 in Denver for the best InsightsEDU conference yet. Read More

BY: Eric McGee January 18, 2022

What do the changes of the last year mean for higher education marketing and engagement? That’s the big question we answer in the Marketing and Enrollment Management Benchmarks 2022 report. Read More

BY: Emma Rose July 27, 2021

Engaging messages and strategies offer inclusive opportunities for students to join your programs. Inviting these students to engage with your programs will help create a better and more attractive higher ed environment. This all begins with attractive campaigns with authentic messaging about your college, programs, and values. Read More

BY: Chris Gilmore June 25, 2021

Student support students are more than a nice perk for students enrolling in college and university programs. They can mean the difference between a degree and a stop-out for many students. If your goal is to improve student retention, student support services are a vital element in your toolkit. Read More

BY: Brian Hansen May 7, 2021

You might think of your social media platforms as a tool to attract potential students. But they’re also an effective way to engage existing students so they’re more likely to persist. You can share announcements, highlight student services, and build community around shared values. Most importantly, social media platforms are an effective way to hear and respond to student questions and concerns. Read More

BY: Chris Gilmore April 28, 2021

Almost every program has them—students who pause along the path to completion for one reason or another. These stopout students may intend to return and finish their program of study, but plans are easily derailed. They might not return unless you reach out. To re-engage learners and get them back on track, you need a well-designed stopout campaign. Read More