Blog: marketing for higher education

Beyond Twitter: Alternative Strategies for Higher Education Social Media Managers

BY: Jennifer Ravey & John Michaels Szczepaniak November 15, 2023

Explore alternative social media strategies for higher ed amid Twitter changes. Navigate new avenues for effective engagement beyond Twitter Read More

Everything You Need to Know About Programmatic Advertising in Higher Ed

BY: Lora Polich November 8, 2023

Programmatic advertising can help higher education institutions grow enrollment and build brand awareness. EDDY specializes in programmatic advertising for higher education and can help institutions overcome challenges and achieve their goals. Read More

Survey of the Higher Education Landscape 2023

BY: Katie Tomlinson October 26, 2023

Discover the latest insights on the Higher Education Landscape with our 6 key findings. Stay up-to-date with our informative blog post. Read More

Four Benefits of Attending InsightsEDU

BY: Jesse Homan October 19, 2023

Discover the top 4 advantages of attending InsightsEDU - your ultimate higher ed conference focused on career-focused adult students enrolled in online programs. Read More

Gaining Deeper Insights into Stopped-Out Students

BY: Jodi Ashbrook October 17, 2023

Discover the reasons why stopped-out students struggle with persistence and retention. Our blog sheds light on this issue and offers solutions to help them succeed. Read More

Transition Away from OPMs to Unbundled Services in Higher Education

BY: greg clayton October 12, 2023

Higher education is shifting from OPMs to unbundled services and getting better results. Learn benefits, overcome challenges, and get actionable recommendations. Read More

Find the Right Higher Ed Marketing Media Mix

BY: Sarah Russell September 22, 2023

Enhance the effectiveness of your student recruitment efforts by understanding and developing the right media marketing mix. Read More

Identifying and Addressing Student Pain Points with Student-Centered Social Media Strategies

BY: Jennifer Ravey September 13, 2023

Learn how to use student-centered social media strategies to identify student pain points and address them with relevant content tailored. Read More

Unraveling Instagram Threads: The Next Big Thing for Higher Education Social Media

BY: John Michael Szczepaniak July 6, 2023

Discover Instagram Threads, Meta's latest offering for bite-sized, text-based content. Enhance your marketing strategy with this new platform Read More

Increase Student Enrollment with the eLearning Index

BY: Nicole Szopinski June 20, 2023

Increase student enrollment with data-driven insights from the eLearning Index, helping you fine-tune your higher education program offerings Read More

Brand Positioning Strategies for Successful Higher Education Marketing

BY: Sarah Russell June 15, 2023

Discover effective brand positioning strategies used by higher education institutions to attract and retain top-tier students, enhancing their reputation and success in the competitive academic landscape. Read More

Using AI for Higher Ed Marketing? Beware the AI Bias

BY: Sarah Russell June 1, 2023

Artificial intelligence can be a useful tool for Higher Ed Marketers, but anyone using it should be aware of potential AI Bias. Here’s how to use AI responsibly. Read More

Six Trends to Increase the Success of Your Higher Education Social Media Marketing Strategy

BY: Jennifer Ravey May 25, 2023

Explore the latest trends shaping 2023's social media marketing for higher education and learn how to effectively engage prospective students. Read More

Increasing Opportunity: The Real Value of Higher Education

BY: Jesse Homan May 18, 2023

Helping a student enroll isn’t just the point of higher ed marketing, it’s also a solution for students seeking better lives for themselves and their families. Read More

Why Ad-Supported Streaming Services Matter for Higher Ed Marketing

BY: Lora Polich April 13, 2023

Ad-supported streaming services offer a valuable opportunity for higher ed marketing. Here’s how institutions can use these platforms for awareness marketing. Read More