Google Takes Us on a Paid Search Roller Coaster with Recent Core Update

BY: Sarah Russell February 28, 2020

What is paid search Paid search or search engine marketing (SEM) should not be confused with search engine optimization (SEO). In SEO you craft quality content to rank organically on search engines. With paid search, ... Read More

Paid Search for Higher Education Matters More than Ever

BY: Emma Rose September 19, 2018

What is paid search Paid search or search engine marketing (SEM) should not be confused with search engine optimization (SEO). In SEO you craft quality content to rank organically on search engines. With paid search, ... Read More