Blog: social media marketing
Unraveling Instagram Threads: The Next Big Thing for Higher Education Social Media
Discover Instagram Threads, Meta's latest offering for bite-sized, text-based content. Enhance your marketing strategy with this new platform Read More
Using Social Media Video Networks for Higher Ed Marketing
Different social media video networks have different audiences and uses. Match the higher ed marketing message and format to the platform for best results. Read More
Product Updates LinkedIn Messaging for Higher Education Marketers
Learn about upcoming changes in the LinkedIn messaging platform. Here's a preview of what is to come and how higher education marketers can make the most of it. Read More
Can TikTok and Snapchat Support Your Higher Ed Marketing Strategy?
If you start a conversation about social media marketing for higher ed, one question is bound to come up sooner or later: Should we be on TikTok and Snapchat? Read More
How to Make your College Irresistible on Social Media
On social, you’re not intruding on students when they’re reading an article or watching a funny video. Instead, they come looking for you. As a result, your messages feel helpful instead of pushy or “salesy” ... Read More