Blog: student recruitment
Convince Returning Adult Students to Enroll Again
Here’s how colleges and universities can enroll more returning adult students by crafting marketing messages that speak to what these students want and need. Read More
Phone-based Contact Getting Sent To Voicemail?
Phone calls are an effective way to contact potential students, but actually reaching students may be getting harder. Here’s why. Read More
The Data-Driven Approach To Help Higher Ed Meet Student Needs
Targeted data can inform decisions about programs, offerings, and marketing at a time of rapid change. If you’re relying on past wisdom, to make choices about your programs, sudden and subtle changes in student demands and preferences could take your program by surprise. Read More
How to Get Creative With Awareness Marketing in Higher Ed
Over-the-top and streaming marketing channels are a powerful way to reach potential students. About 72% of U.S. households were reachable through these channels by the end of 2020. That's why higher ed marketers are getting creative to maximize engagement on OTT and streaming platforms. The best part is, you don’t need new creative assets. You just need the right invitation to engage. Read More
Boost Student Retention With Support Services
Student retention is the key to survival for many colleges and universities. It all starts with the right support to help students overcome their challenges and work toward their academic and personal goals. Read More
Texting Best Practices for College Admissions
Many colleges and universities have yet to consider how texting could fit into their overall communication strategy. But innovative schools are starting to explore the benefits of texting for recruitment. Read More
Optimize Facebook Ads for Better Higher Ed Marketing
Have you ever boosted a Facebook post only to be let down by the results? You found your audience, had great ad creative, set aside a reasonable budget, but the ad still under-performed. For too ... Read More
How to Make your College Irresistible on Social Media
On social, you’re not intruding on students when they’re reading an article or watching a funny video. Instead, they come looking for you. As a result, your messages feel helpful instead of pushy or “salesy” ... Read More
4 Top Questions about Contact Strategies for Higher Education Prospects – Part 1
Post-webinar, our audience asked lots of thought-provoking questions about contact strategy. Now, we give you the answers! We know how challenging it can be to develop and maintain a savvy contact strategy. But that doesn’t ... Read More