Blog:
Using management by objectives to evolve your marketing and communications enterprise
Evolve your higher ed marketing team using Management by Objectives (MBO). Learn how to align staff development frameworks with university goals. Read More
Leveraging social media to boost college athletics and drive enrollment
Learn how higher ed marketing teams leverage college athletics and social media to boost student recruitment, campus community, and enrollment. Read More
Five tips you can use to maximize TikTok right now
Boost higher ed TikTok engagement with 5 expert tips from a former pro-sports social manager. Learn how hashtags, consistency, and comments drive results. Read More
How Images of Diversity Support DEI Goals for Colleges
Images of diversity help all students feel welcome and support DEI goals. Higher Ed Marketing should include high-quality images featuring real diversity. Read More
Increase User Engagement On College Websites
Boost user engagement on college websites by sharing the information students need and providing a user experience that redefines their expectations. Read More
How HBCU Online Programs Are Reaching Underserved Students
Discover how HBCU Online Programs are opening up greater access and educational success for minorities as told by Dr. Alston of NCAT. Read More
Improve Accessibility in Higher Ed
Web accessibility is just one small part of inclusion and accessibility in higher ed. Ablr CRO Mike Iannelli offers his best advice for lasting change. Read More
Using Student Testimonials To Support Higher Ed Marketing
Get the best from student testimonials by making smart choices about who the testimonial comes from and how it's used. Brand alignment matters! Read More
The Some College, No Degree Market Is Growing
The number of people with some college, no degree is growing. Here’s what colleges and universities need to know to support returning adult students. Read More
What Are Micro-Credentials Really Worth?
The value of micro-credentials may not be obvious to employers. Higher ed marketers can connect the dots to show their worth. Read More
Strengthen Your Student Success Coaching Program
Whether you are implementing a student success team for the first time or looking to strengthen your existing processes, here are some key considerations that will improve your retention rates and support students through their academic journey. Read More
Ask EDDY: Marketing To and Serving Online Students Q&A
We're answering a few questions related to our 2022 Online College Student Report. Here's what you need to know about enrollment marketing. Read More
7 Lessons Higher Ed Can Learn From The Great Resignation
How Higher Ed Can Weather The Storm of the Great Resignation What will the great resignation mean for colleges and universities? Aside from the direct impact on staffing, it may also change how they think ... Read More
How ACR Smart Tech Can Target Higher Ed Ad Buys
Your television is watching you. Well, actually, it’s watching what you watch. Using a technology called automated content recognition (ACR), smart TVs can track viewership habits. A few years ago, only the most high-end models ... Read More