Blog:
Core Web Vitals in 2022: A Guide for Higher Ed Marketers
If you’ve recently tried to read up on Core Web Vitals, your head might have been left spinning. You want to know how this new search ranking metric set will affect your higher ed marketing ... Read More
Micro-Credentials Continue to Grow in Popularity
The Demand for Micro-Credentials The unpredictability of a pandemic, the rapid evolution of technology, and a shifting job market have all contributed to a meteoric rise in the popularity of micro-credentials. Student demands have shifted, ... Read More
The Future of Open Rate Visibility
On September 20th, Apple released the largely anticipated and, for some, dreaded iOS 15 update. After being announced in June, marketers braced themselves for the changes in open rate visibility brought on by these updates ... Read More
Survey of the Higher Ed Landscape 2021
EducationDynamics explores the economic, social, and psychological factors impacting higher education enrollment and student behavior. Read More
Community College Students: A Data-Driven Look at Enrollment
Between the pandemic’s ongoing disruption of higher ed and the increased exposure that has resulted from a first lady who is a community college professor, colleges have been given a unique advantage as of late. ... Read More
How Are Colleges Preparing for the Fall? A Look At Strategies
There are almost 4,000 degree-granting institutions in the United States and it seems like every one of them has a unique strategy for the fall 2021 semester. To get a clearer sense of how colleges are preparing for the fall, we sifted through hundreds of news stories and temporary school policies. Here’s what we discovered. Read More
How Marketing Messages Can Promote Competency-Based Education
Competency-based education is growing in popularity, again. Many institutions are looking at competency-based education with renewed interest. The right messaging can help attract students to these new and evolving programs. Read More
Authentic Marketing to Attract Minority Students to Colleges
Engaging messages and strategies offer inclusive opportunities for students to join your programs. Inviting these students to engage with your programs will help create a better and more attractive higher ed environment. This all begins with attractive campaigns with authentic messaging about your college, programs, and values. Read More
Online College Students 2021
There is no doubt that the landscape of higher education has been permanently altered, and the past year has proven to be a challenging time for students and educators alike. In EducationDynamics’ latest report, Online College Students 2021, the data uncover further evidence that online learning is a largely successful platform that is only just beginning to reach its potential. Read More
How Data Can Enhance Retention for Higher Ed
If you’re looking for ways to improve student retention, data is a powerful place to start. Data can help you establish an effective communication strategy that keeps students engaged. With data, you can proactively reach out to students who might be at risk of stopping out. Linking different data streams can help you customize your approach to help every student feel supported. Read More
Reaching Today’s Students
Although the education landscape has shifted dramatically over the course of this past year, the need to reach today’s students has remained the same. At CALEM 2021, Carol Aslanian presented the opening keynote session “Reaching Today’s Students,” which discussed valuable information regarding today's latest student trends. Read More
Celebrating Black History Month
Throughout the month of February, we recognize and celebrate the achievements of African Americans and recognize their central role in U.S. history. Also known as African American History Month, this celebration was initiated by noted historian Carter G. Woodson and other prominent African Americans back in 1915; since 1976, every U.S. president has officially designated the month of February as Black History Month. Read More
EducationDynamics and Nuro Retention Form Partnership
EducationDynamics, a leader in higher education marketing and enrollment management, and Nuro Retention, a top retention platform and predictive analytics technology provider, today announced a strategic partnership. Read More
Survey of the Enrollment Management Landscape
Prospective students are spending more time online, and engaging with social media and OTT platforms with new intensity. In EducationDynamics’ latest report, Survey of the Enrollment Management Landscape, we uncover latest trends in marketing and student engagement for post-traditional and online higher education. Read More
Survey of the Underserved Students Landscape
EducationDynamics latest report, Survey of the Underserved Students Landscape, uncovers how to best target, reach and engage minority and first-generation students and how to grow enrollments amongst underserved students. The report uncovers how minority and ... Read More