Blog: Higher Education Recruitment

The Enrollment Shift: Strategies for Engaging the Modern Learner

BY: Jesse Homan November 4, 2024

The Enrollment Shift is happening and higher education institutions needs to adapt. Discover the changing trends in 2024, the opportunities they present, and actionable strategies to engage the Modern Learner. Read More

Education Elevated: Creating Durability with the Modern Learner Part 2

BY: Nancy Kim October 15, 2024

Dive deep into the world of the Modern Learner with Dr. Joe Sallustio, Sarah Russell, Chris Gilmore and Katie Tomlinson in Part 2 of Creating Durability with the Modern Learner. Read More

10 Strategies to Attract and Enroll the Modern Learner

BY: Jesse Homan October 11, 2024

As the expectations of Modern Learners shift toward flexibility, career growth, and value, institutions must adapt to stay competitive. Uncover 10 powerful strategies to engage these students, build stronger connections, and implement a Unified Enrollment Strategy for sustained success. Read More

Education Elevated: Creating Durability with the Modern Learner

BY: greg clayton August 20, 2024

Dive deep into the world of the Modern Learner. Host Dr. Joe Sallustio and his guest co-host, Greg Clayton, President of Enrollment Management Services at EducationDynamics, are joined by Dr. Melik Khoury, President of Unity Environmental University. Read More

A Full-Funnel Marketing Guide for Higher Education

BY: Sarah Russell April 22, 2024

Read our guide on how to implement a full funnel marketing approach that effectively turns prospects into enrolled students. Read More

The Online College Students Report 2024

BY: Jesse Homan February 27, 2024

Dive into the key findings of the Online College Students 2024 report. Discover the latest insights into re-enrollment opportunities, rapid response importance, and unique program offerings. Download the complete report for actionable data and in-depth analysis. Read More

Key Performance Indicators that Matter in 2024

BY: Katie Tomlinson February 15, 2024

Discover how measuring key performance indicators empowers colleges and universities to boost enrollment, improve student experience, and achieve strategic goals. Read More

Gaining Deeper Insights into Stopped-Out Students

BY: Jodi Ashbrook October 17, 2023

Discover the reasons why stopped-out students struggle with persistence and retention. Our blog sheds light on this issue and offers solutions to help them succeed. Read More

Why College Reviews Matter for Higher Ed Marketing

BY: Jennifer Ravey July 13, 2023

College reviews from students can build trust and drive enrollment. Here’s how college marketers can encourage and manage reviews for the best results. Read More

Informational Calls To Wow Prospective Students

BY: Travis Coufal November 4, 2022

Informational calls with prospective students are about more than collecting program information. Here’s how enrollment advisors can make calls valuable. Read More

Convince Returning Adult Students to Enroll Again

BY: Travis Coufal October 18, 2022

Here’s how colleges and universities can enroll more returning adult students by crafting marketing messages that speak to what these students want and need. Read More

Get Potential Students to Answer the Phone

BY: Travis Coufal October 11, 2022

Students will only answer the phone if they know what they’re going to get. Here’s how to engage prospective students so they’ll pick up when programs call. Read More

Phone-based Contact Getting Sent To Voicemail?

BY: Travis Coufal October 4, 2022

Phone calls are an effective way to contact potential students, but actually reaching students may be getting harder. Here’s why. Read More

The Some College, No Degree Market Is Growing

BY: Emma Rose September 27, 2022

The number of people with some college, no degree is growing. Here’s what colleges and universities need to know to support returning adult students. Read More

Get Ready for InsightsEDU 2023

BY: Jesse Homan August 15, 2022

Learn from the top higher ed marketing leaders about their latest strategies for marketing to students and growing enrollments. Join us on March 7-9, 2023 in Denver for the best InsightsEDU conference yet. Read More