Blog: Higher Education Recruitment
Authentic Marketing to Attract Minority Students to Colleges
Engaging messages and strategies offer inclusive opportunities for students to join your programs. Inviting these students to engage with your programs will help create a better and more attractive higher ed environment. This all begins with attractive campaigns with authentic messaging about your college, programs, and values. Read More
How Your Student Support Services Can Improve Retention
Student support students are more than a nice perk for students enrolling in college and university programs. They can mean the difference between a degree and a stop-out for many students. If your goal is to improve student retention, student support services are a vital element in your toolkit. Read More
How to Use Social Media to Improve Student Success
You might think of your social media platforms as a tool to attract potential students. But they’re also an effective way to engage existing students so they’re more likely to persist. You can share announcements, highlight student services, and build community around shared values. Most importantly, social media platforms are an effective way to hear and respond to student questions and concerns. Read More
What Higher Ed Can Learn From JMU’s Adult Degree Program Success
In the struggle to meet enrollment goals, programs of all types can look to the example set by adult degree programs. They’ve been refining online programs and serving nontraditional students for decades. One such ADP is the program at James Madison University. Read More
Boost Student Retention With Support Services
Student retention is the key to survival for many colleges and universities. It all starts with the right support to help students overcome their challenges and work toward their academic and personal goals. Read More
Competency-Based Education: Helping Students Turn Experience Into Credits
Many post-traditional students are looking for ways to minimize the time and financial commitment required by higher education. One way to help students achieve this goal is by helping them to turn their experience into credits. Read More
Texting Best Practices for College Admissions
Many colleges and universities have yet to consider how texting could fit into their overall communication strategy. But innovative schools are starting to explore the benefits of texting for recruitment. Read More
How Virtual Study Abroad Opportunities Meet Pandemic Challenges
COVID-19 has made study abroad opportunities unlikely for the 2020-2021 academic year. This presents a challenge institutions must overcome to deliver programs with similar value. Read More
Texting in the Recruitment Process – What You Need to Know to Get Started
What if you could increase prospective student conversions by up to 300 percent? Research says texting could do just that. Read More
Recruiting and Retaining First Generation, Post-traditional Students
Recruiting and retaining first-generation post-traditional students is one way that institutions can keep reaching enrollment goals even as the number of traditional students declines. Read More
Aligning Marketing, Recruitment, and Academic Experiences
Higher education marketing message should match with recruitment processes and program realities. Align marketing and recruitment with the real program to deliver real results. Read More
Partnering with Business and Industry
Achieving alignment between education and business is an urgent challenge for institutions. When students can see how programs align with their career goals, they are more likely to pursue an education. Read More
Improve Persistence Among Enrolled Online Students
Student retention is a pressing issue for all institutions of higher education. Keeping students enrolled maximizes Return on Investment, boosts your program’s reputation, and helps you succeed in a competitive market. The key to all ... Read More
Build Stronger Relationships Through Training
In a competitive higher education market, properly trained enrollment counselors can have a significant impact on your enrollments. Students expect counselors to help them choose the right education opportunities and to help them understand the ... Read More
The Value of Talking Money
Earning a college degree is a huge investment. College tuition and related costs loom large in the minds of your potential students. When you bring pricing into the conversation early, you confirm that you understand ... Read More