Blog: Uncategorized

Identifying and Addressing Student Pain Points with Student-Centered Social Media Strategies

BY: Jennifer Ravey September 13, 2023

Learn how to use student-centered social media strategies to identify student pain points and address them with relevant content tailored. Read More

Using Scenarios to Master the eLearning WebApp

BY: Steven Fischer August 10, 2023

The eLearning Index WebApp is a tool that helps higher ed institutions make strategic decisions about program offerings. Read More

A Five-Step Strategy for Your Enrollment Management Team to Find and Enroll New Students

BY: Jodi Ashbrook August 3, 2023

Equip your enrollment management team with a five-step strategy to find and enroll new students. This human-centric approach will elevate your institution's standing and engage high-intent students. Read More

Unraveling Instagram Threads: The Next Big Thing for Higher Education Social Media

BY: John Michael Szczepaniak July 6, 2023

Discover Instagram Threads, Meta's latest offering for bite-sized, text-based content. Enhance your marketing strategy with this new platform Read More

Increase Student Enrollment with the eLearning Index

BY: Nicole Szopinski June 20, 2023

Increase student enrollment with data-driven insights from the eLearning Index, helping you fine-tune your higher education program offerings Read More

Brand Positioning Strategies for Successful Higher Education Marketing

BY: Sarah Russell June 15, 2023

Discover effective brand positioning strategies used by higher education institutions to attract and retain top-tier students, enhancing their reputation and success in the competitive academic landscape. Read More

Using AI for Higher Ed Marketing? Beware the AI Bias

BY: Sarah Russell June 1, 2023

Artificial intelligence can be a useful tool for Higher Ed Marketers, but anyone using it should be aware of potential AI Bias. Here’s how to use AI responsibly. Read More

Six Trends to Increase the Success of Your Higher Education Social Media Marketing Strategy

BY: Jennifer Ravey May 25, 2023

Explore the latest trends shaping 2023's social media marketing for higher education and learn how to effectively engage prospective students. Read More

Why Higher Education Needs to Embrace Microcredentials

BY: Steven Fischer May 11, 2023

Microcredentials – the new power-up in higher ed. Discover how these skill-based achievements are leveling up students' futures and boosting enrollments. Read More

Using Social Media Video Networks for Higher Ed Marketing

BY: Lora Polich March 30, 2023

Different social media video networks have different audiences and uses. Match the higher ed marketing message and format to the platform for best results. Read More

Increase User Engagement On College Websites

BY: Taylor Precure March 22, 2023

Boost user engagement on college websites by sharing the information students need and providing a user experience that redefines their expectations. Read More

Find the Right Higher Ed Marketing Media Mix

BY: Sarah Russell February 6, 2023

Higher education marketers can optimize for enrollment by balancing their marketing media mix based on down-funnel performance and shifting media habits Read More

Survey of the Higher Ed Landscape 2022

BY: Steven Fischer October 17, 2022

The 2022 Survey of the Higher Education Landscape report provides an in-depth analysis of the economic and demographic headwinds that are pushing institutions to rethink their approach to attracting prospective students. Read More

Make the Most of Your Higher Ed Marketing Budget

BY: Sarah Russell July 29, 2022

Achieve a positive cost per enrollment by building your marketing budget strategy one level at a time. Build your marketing budget in 4 easy steps. Read More

Ask EDDY: Marketing To and Serving Online Students Q&A

BY: Nicole Szopinski July 22, 2022

We're answering a few questions related to our 2022 Online College Student Report. Here's what you need to know about enrollment marketing. Read More