Blog: Uncategorized

Highlights from the InsightsEDU 2024 Conference

BY: Jesse Homan March 1, 2024

Discover key takeaways and speaker insights from the inspiring InsightsEDU 2024 conference, focused on the success of career-ready learners in online programs. Save the date for next year's InsightsEDU 2025! Read More

AI-Ready SEO Strategies for Higher Education

BY: Jesse Homan February 28, 2024

Explore the potential of AI in SEO, from keyword research and content creation to personalization and voice search optimization. Learn how AI can help you craft high-quality content, personalize the student journey, and stay ahead of the curve in the ever-changing SEO landscape. Read More

The Online College Students Report 2024

BY: Jesse Homan February 27, 2024

Dive into the key findings of the Online College Students 2024 report. Discover the latest insights into re-enrollment opportunities, rapid response importance, and unique program offerings. Download the complete report for actionable data and in-depth analysis. Read More

Aligning Your Paid Search and Organic Search Marketing for Higher Education Enrollment Growth

BY: Courtney Hill February 20, 2024

Learn how to boost your higher education enrollment with aligned paid and organic search strategies. Stand out in the competitive landscape and attract qualified students effectively. Read More

Key Performance Indicators that Matter in 2024

BY: Katie Tomlinson February 15, 2024

Discover how measuring key performance indicators empowers colleges and universities to boost enrollment, improve student experience, and achieve strategic goals. Read More

Higher Education Enrollment and Marketing Trends of 2024

BY: Jesse Homan February 7, 2024

Find out what it takes to succeed in higher ed marketing in 2024. Explore key trends and actionable strategies for growing enrollment and engaging students. Read More

Humanizing AI in Higher Education: Strategies to Maintain a Personal Touch

BY: Sarah Russell December 12, 2023

Explore strategies that humanize AI in higher education to improve the overall student experience. Read More

AI in Higher Ed: Navigating the Future Landscape

BY: Sarah Russell December 1, 2023

AI is transforming higher education, from enhancing student engagement to revamping marketing strategies. Learn how AI can redefine the future of higher education marketing Read More

Improving the Student Journey with Micro-Conversion Marketing

BY: Sarah Russell November 30, 2023

Micro-conversions are the key to optimizing the student journey and increasing conversions and success. Learn how to identify, track, and analyze micro-conversions to improve your funnel and achieve your goals. Read More

Navigating InsightsEDU: What University and College Leaders Should Know Before Attending

BY: Jesse Homan November 16, 2023

Maximize your conference experience with expert tips. From strategic prep to engaging peers, unlock the full potential of InsightsEDU. Read More

Beyond Twitter: Alternative Strategies for Higher Education Social Media Managers

BY: Jennifer Ravey & John Michaels Szczepaniak November 15, 2023

Explore alternative social media strategies for higher ed amid Twitter changes. Navigate new avenues for effective engagement beyond Twitter Read More

Everything You Need to Know About Programmatic Advertising in Higher Ed

BY: Lora Polich November 8, 2023

Programmatic advertising can help higher education institutions grow enrollment and build brand awareness. EDDY specializes in programmatic advertising for higher education and can help institutions overcome challenges and achieve their goals. Read More

Find the Right Higher Ed Marketing Media Mix

BY: Sarah Russell September 22, 2023

Enhance the effectiveness of your student recruitment efforts by understanding and developing the right media marketing mix. Read More

Identifying and Addressing Student Pain Points with Student-Centered Social Media Strategies

BY: Jennifer Ravey September 13, 2023

Learn how to use student-centered social media strategies to identify student pain points and address them with relevant content tailored. Read More

Using Scenarios to Master the eLearning WebApp

BY: Steven Fischer August 10, 2023

The eLearning Index WebApp is a tool that helps higher ed institutions make strategic decisions about program offerings. Read More