Blog: Uncategorized
A Five-Step Strategy for Your Enrollment Management Team to Find and Enroll New Students
Equip your enrollment management team with a five-step strategy to find and enroll new students. This human-centric approach will elevate your institution's standing and engage high-intent students. Read More
Unraveling Instagram Threads: The Next Big Thing for Higher Education Social Media
Discover Instagram Threads, Meta's latest offering for bite-sized, text-based content. Enhance your marketing strategy with this new platform Read More
Increase Student Enrollment with the eLearning Index
Increase student enrollment with data-driven insights from the eLearning Index, helping you fine-tune your higher education program offerings Read More
Brand Positioning Strategies for Successful Higher Education Marketing
Discover effective brand positioning strategies used by higher education institutions to attract and retain top-tier students, enhancing their reputation and success in the competitive academic landscape. Read More
Using AI for Higher Ed Marketing? Beware the AI Bias
Artificial intelligence can be a useful tool for Higher Ed Marketers, but anyone using it should be aware of potential AI Bias. Here’s how to use AI responsibly. Read More
Six Trends to Increase the Success of Your Higher Education Social Media Marketing Strategy
Explore the latest trends shaping 2023's social media marketing for higher education and learn how to effectively engage prospective students. Read More
Why Higher Education Needs to Embrace Microcredentials
Microcredentials – the new power-up in higher ed. Discover how these skill-based achievements are leveling up students' futures and boosting enrollments. Read More
Using Social Media Video Networks for Higher Ed Marketing
Different social media video networks have different audiences and uses. Match the higher ed marketing message and format to the platform for best results. Read More
Increase User Engagement On College Websites
Boost user engagement on college websites by sharing the information students need and providing a user experience that redefines their expectations. Read More
Survey of the Higher Ed Landscape 2022
The 2022 Survey of the Higher Education Landscape report provides an in-depth analysis of the economic and demographic headwinds that are pushing institutions to rethink their approach to attracting prospective students. Read More
Make the Most of Your Higher Ed Marketing Budget
Achieve a positive cost per enrollment by building your marketing budget strategy one level at a time. Build your marketing budget in 4 easy steps. Read More
Ask EDDY: Marketing To and Serving Online Students Q&A
We're answering a few questions related to our 2022 Online College Student Report. Here's what you need to know about enrollment marketing. Read More
Nielsen Loses MRC Accreditation: Does This Impact Higher Ed Marketing?
If you have been keeping an eye on higher ed marketing, Nielsen’s recent loss of accreditation might feel a bit unsettling. For decades, Nielsen has been synonymous with TV ratings and is undoubtedly the brand ... Read More
Celebrating Black History Month
Throughout the month of February, we recognize and celebrate the achievements of African Americans and recognize their central role in U.S. history. Also known as African American History Month, this celebration was initiated by noted historian Carter G. Woodson and other prominent African Americans back in 1915; since 1976, every U.S. president has officially designated the month of February as Black History Month. Read More
Using Organic Social Media to Increase Enrollments
The same colleges and universities that happily invest in paid social media advertising sometimes hesitate to build out an organic social media strategy. It might seem like a lot of work for results that are sometimes difficult to measure, but organic social media can recruit students. We know that potential students are researching schools on social. Having a strong organic social media presence can help capture and keep their attention. Read More