Eddy Blog:
Thoughts On Higher Ed
We’ve put together a list of higher education conferences that we think are worth considering in 2026. Check out our top picks!
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Enrollment growth now depends on AI, trust, and coordinated student engagement. See why higher ed needs a smarter operating model.
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AI surfaces are where student decisions are made now, before the website visit, before the inquiry form. Sarah Russell, VP of Marketing at EducationDynamics, shares what she saw at Google Marketing Live and what it means for your enrollment strategy.
Jennifer Ravey explains why the rapid shift to Answer Engine Optimization (AEO) isn’t a brand-new game—it’s a return to academic principles of credibility.
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