Blog: digital marketing

2024 Higher Education Digital Marketing Trends and Predictions

BY: Courtney Hill January 30, 2024

Discover 2024 higher education digital marketing trends with EducationDynamics. Get expert insights to guide your strategy. Read More

Google Performance Max Campaigns: A Good Fit For Higher Ed Marketing?

BY: Mackenzie Hope August 24, 2023

Leverage Google’s AI-enabled ad placement tool, Performance Max, in your higher education marketing strategy. Read More

Product Updates LinkedIn Messaging for Higher Education Marketers

BY: Caryn Tate December 5, 2022

Learn about upcoming changes in the LinkedIn messaging platform. Here's a preview of what is to come and how higher education marketers can make the most of it. Read More

Is a Higher Education Marketing Agency the Right Partner for You?

BY: Mari Breedlove September 10, 2021

Higher education recruitment and student engagement have undergone a massive shift over the past few years. Coupled with that, the way we market to and engage with prospective students continues to evolve. Digital platforms are ... Read More

Ready to go Over the Top? Explaining OTT Marketing for Higher Ed

BY: Emma Rose August 26, 2020

OTT ad placements are the hot marketing opportunity everyone is talking about. But what exactly are they talking about? Take a look at what OTT is and how it can help you reach more prospective students. Read More